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Screenvision And Shazam To Promote Movie Theater Smartphone Use With Ads

By DAVID LIEBERMAN, Executive Editor | Wednesday April 24, 2013 @ 8:18am PDTTags: Big Deals Film, Cinema Advertising, Screenvision, Shazam

EXCLUSIVE: The partnership represents a slight change of course for movie theaters that have been trying so hard to persuade people to put their phones away. Venues that receive their pre-movie commercials from Screenvision soon will encourage patrons to take out their phones and use the Shazam app to help them take advantage of advertiser offers. The companies plan to formally announce the partnership today at Screenvision’s first-ever upfront presentation, although a campaign involving the HTC 1 smartphone began April 12. Screenvision will run 15-second reminders urging moviegoers to take out their phones while the ads run; the Shazam app automatically identifies the ad that’s playing. At that point, companies could transmit to smartphones opportunities to enter contests, buy something, receive additional information or samples, or watch the ad again. The No. 2 movie ad sales company says the arrangement gives it a leg up on industry leader National CineMedia. READ MORE »

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Screenvision Scores Long-Term Ad Sales Deals For 1,200 Screens

By DAVID LIEBERMAN, Executive Editor | Thursday July 12, 2012 @ 8:28am PDTTags: Big Deals Film, Cinema Advertising, Screenvision

EXCLUSIVE: Screenvision’s trying to keep the heat on industry leader National Cinemedia in the competition to dominate cinema ad sales. The firm says that it just signed a first-time agreement with Minnesota-based Mann Theaters — and renewed … Read More »

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3.5% Ad Sales Growth For Major U.S. Media In 2012, ZenithOptimedia Predicts

By DAVID LIEBERMAN, Executive Editor | Sunday December 4, 2011 @ 4:01pm PSTTags: Advertising, Advertising Sales, Cinema Advertising, Internet Advertising, Network TV Advertising, Oprah Winfrey, Political Advertising, TV Advertising, ZenithOptimedia

The ad firm’s forecast will set an upbeat tone for the Monday kickoff of the UBS Annual Global Media and Communications Conference, the widely watched series of CEO briefings that runs through Wednesday in New York. Zenith’s projected 3.5% … Read More »

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Cinedigm Sells Ad Division To Screenvision; Companies Partner On Alternative Content

By THE DEADLINE TEAM | Thursday September 1, 2011 @ 7:29am PDTTags: Chris McGurk, Cinema Advertising

Cinedigm Digital Media Corp announced today that it has sold off its in-theater advertising business UniqueScreen Media to Screenvision, an agreement that will also see Cinedigm partner with Screenvision to provide alternative content marketing and distribution via that growing ad … Read More »

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