EXCLUSIVE: Cinetic Media has hired longtime indie film marketing and publicity exec Ryan Werner, giving him the title of Senior Executive. Werner takes the post after working New York and building campaigns for indie films for the past 17 years. The move was confirmed by Cinetic founder John Sloss. He said that this doesn’t presage a further move into distribution by PDA, which does multi-platform releasing of a film per year (last year was the unauthorized Disney theme park-shot Escape From Tomorrow). Rather, Werner comes aboard to provide an extra set of services in a company designed to find ways for its clients and films to exploit a changing marketplace. Marketing savvy is just one part of that.
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By MIKE FLEMING JR | Tuesday January 14, 2014 @ 11:53am PSTTags: Cinetic Media, John Sloss, Ryan Werner, Sundance Film Festival