“There does seem to be a lot of interest and a lot of opportunity” for the idea — and it’s something DreamWorks Animation is “actively talking about” with potential film distribution partners — CEO Jeffrey Katzenberg told analysts in a conference call to discuss company earnings. He had virtually no details about the plan, or his efforts to strike a distribution deal to replace the one with Paramount that expires at the end of this year. He offered, though, that “self distribution is not something we are pursuing right now.”
Related: DreamWorks Animation Q2 Earnings Fall Short Of Forecasts
But Katzenberg clearly wanted to impress analysts with the possibility of creating a channel following his recent $155M acquisition of Classic Media. “We have a bit of a gold mine here,” he says about Classic which has rights to baby boomer cultural icons including Archie, Casper the Friendly Ghost, The Lone Ranger, Lassie, Rocky & Bullwinkle, Gumby, Underdog, Fat Albert, Rudolph the Red Nosed Reindeer, Godzilla, He-Man, Dick Tracy, Frosty the Snowman, and Mr. Peabody & Sherman. “This will go a long way toward helping us to realize the idea of a DreamWorks branded channel.” The thinking appears to be in the early stages: Katzenberg says he’s not sure if a channel might be designed READ MORE »
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