Uh-oh. In a heated bidding war last year, ABC ponied up big to keep the Country Music Association Awards with a new 10-year deal. In the first year of that deal, the 46th Annual CMA Awards last night drew a 3.8/10 in adults 18-49 and 13.6 million viewers, down 21% and 17%, respectively, from last year to mark the awards show’s lowest-rated telecast ever in both 18-49 and total viewers. The CMAs still logged a nightly victory for ABC in both categories.
Like last year, the CMAs faced Fox’s The X Factor (they clashed on Wednesday, CMAs long-time night, last fall). Both were shadows of their 2011 selves when the CMAs drew a 4.8 demo rating and X Factor posted a 3.7. Last night, X Factor managed a 2.3/6, even with last week’s re-cut Tuesday special that spilled out of the network’s primetime. But it was a series low for a regularly scheduled episode of the singing competition as the transition to live shows and the introduction of hosts Khloe Kardashian and Mario Lopez have failed to provide a boost. READ MORE »