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RATINGS RAT RACE: CMAs, ‘X Factor’ Hit Lows; ‘Elementary’, ‘Vampire Diaries’ Up

By NELLIE ANDREEVA | Friday November 2, 2012 @ 9:43am PDTTags: CMA Awards, Elementary, Ratings, The Vampire Diaries, The X Factor
Nellie Andreeva

Uh-oh. In a heated bidding war last year, ABC ponied up big to keep the Country Music Association Awards with a new 10-year deal. In the first year of that deal, the 46th Annual CMA Awards last night drew a 3.8/10 in adults 18-49 and 13.6 million viewers, down 21% and 17%, respectively, from last year to mark the awards show’s lowest-rated telecast ever in both 18-49 and total viewers. The CMAs still logged a nightly victory for ABC in both categories.

Like last year, the CMAs faced Fox’s The X Factor (they clashed on Wednesday, CMAs long-time night, last fall). Both were shadows of their 2011 selves when the CMAs drew a 4.8 demo rating and X Factor posted a 3.7. Last night, X Factor managed a 2.3/6, even with last week’s re-cut Tuesday special that spilled out of the network’s primetime. But it was a series low for a regularly scheduled episode of the singing competition as the transition to live shows and the introduction of hosts Khloe Kardashian and Mario Lopez have failed to provide a boost. READ MORE »

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RATINGS RAT RACE: CMA Awards On Par, Top ‘X Factor’; ‘Harry’s Law’ Rises

By NELLIE ANDREEVA | Thursday November 10, 2011 @ 9:09am PSTTags: CMA Awards, Criminal Minds, Harry's law, Law & Order: SVU, Ratings Rat Race, Survivor: South Pacific, The X Factor, TV Ratings, Up All Night
Nellie Andreeva

ABC’s CMA Awards (4.8/12 in adults 18-49, 16.3 million viewers) was unshaped last night by going head-to-head with another music performance program, Fox’s The X Factor. The CMA Awards were actually up a tenth (2%) in 18-49 from last year … Read More »

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ABC Signs 10-Year Deal For CMA Awards

By NELLIE ANDREEVA | Wednesday November 9, 2011 @ 2:42pm PSTTags: ABC, CMA Awards, CMA Country Christmas
Nellie Andreeva

In a competitive situation, ABC has signed a new 10-year deal with the Country Music Association to keep the CMA Awards on the network through 2021. The announcement was made hours before tonight’s broadcast of the 45th Annual CMA Awards … Read More »

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