CNBC’s debut Tuesday into primetime reality shows had its ratings ups and downs with Treasure Detectives and The Car Chasers. The newly minted CNBC Prime premiered both shows this week to kick off the business network’s long planned evening rebrand. Debuting at 9 PM, the antiquities authenticating Treasure Detectives pulled in 279,000 total viewers and 62,000 in the Adults 25-54 demographic on the channel. That’s a jump from the 195,000 total viewers and 49,000 in the demo that watched the 60 Minutes repeat that sat in the slot last week. However, Car Chasers did not fare as well. The series, which follows classic car dealers Jeff Allen and Perry Barndt as buying and selling exotic vehicles around the country, fell double digits from the encore episode of American Greed that aired at 10 PM on February 26. Earning 210,000 total viewers and 64,000 among the 25-54, Car Chasers was down 25% in audience and 22% in the demo from what the true crime series got the week before.
Diane Haithman is contributing to Deadline’s TCA coverage.
CNBC announced today that it has greenlighted two new reality series that will be part of its primetime rebrand, CNBC Prime. The series, announced today at TCA by president and CEO Michael Hoffman and SVP Primetime Alternative Programming Jim Ackerman, are the untitled Family Business Project and The Big Fix (working title). Both series will premiere in the spring. Hoffman said CNBC is moving into reality TV to beef up CNBC’s primetime lineup. “Not too long ago, CNBC’s primetime was the land of misfit toys, it really bore no connection to the core brand, which was a daytime brand,” he said. “That has all changed.”