CNN Says It’s Considering Non-News Shows To Boost Ratings

By | Monday August 13, 2012 @ 11:05am PDT

There may soon be a little less news at the Cable News Network. The Time Warner-owned channel says its exploring “non-fiction original series for the weekend” — which indirectly confirms a New York Post story this morning that says CNN is talking to outside producers to propose reality and talk shows. The network already started down that road when it recently hired author and chef Anthony Bourdain  to host a weekend program about food and travel. The Post says that CNN is looking for other personalities like Bourdain. It’s also said to be considering five reality shows for Saturday and Sunday nights as well as a late-night talk show similar to The View. “We routinely pursue new talent and programming concepts within the news category and often shoot pilots for any number of our networks,” CNN says. Its growing interest in “non-fiction” programming, as opposed to news, comes as the network struggles to boost its ratings, which are hitting 20-year lows in prime time. Read More »

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CNN Needs To Be More “Engaging,” Time Warner Chief Says

By | Wednesday August 1, 2012 @ 8:14am PDT

“We are not satisfied with CNN’s ratings performance and we are focused on fixing it,” Time Warner CEO Jeff Bewkes told analysts this morning. The problem isn’t that the news network can’t attract viewers. It’s that they don’t … Read More »

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Anderson Cooper Has Strong Month On CNN And In Syndication

September seemed to smile on Anderson Cooper. CNN says that its prime time ratings for the month are up 46% (to 253,000) in its target 25-54 demo, and 34% (to 769,000) in total viewers, vs. the same time last year. … Read More »

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Fox News Tops Ratings For Egypt Coverage

Nellie Andreeva

CNN’s former dominance in coverage of major international crises is long gone. Fox News leads the cable news ratings for the coverage of the unrest in Egypt so far by a wide margin, but the continuous coverage of the turmoil … Read More »

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Piers Morgan Gets New Booker, Gets Ripped By Howard Stern & Ties Larry King’s Ratings

By | Tuesday February 1, 2011 @ 11:48pm PST
Nellie Andreeva

It was an eventful day in Piers Morgan news world. After hitting a ratings and an all-around low for his interview with the Kardashian sisters last week, it became clear that Morgan should be going for better guests. His producers … Read More »

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CABLE RATINGS: ‘Archer’ & ‘Jersey Shore’ Slightly Down, Piers Morgan Not So Slightly

Nellie Andreeva

The second season premiere of FX’s animated comedy Archer last night drew 1.5 million viewers, 986,000 of them in the adults 18-49 demographic. It was down 16% from the series premiere last year but significantly outperformed its first season average. … Read More »

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CABLE RATINGS: Record Night For History, SyFy’s ‘Being Human’ Builds, Lawrence O’Donnell Has Solid Debut On MSNBC

Nellie Andreeva

With so much attention focused on MTV’s phenomenon Jersey Shore and BET’s The Game, History’s less noisy series Pawn Stars and American Pickers often get overlooked. But last week, they ranked No.4, 5 and 6 behind Jersey Shore and The Game among all cable series in total viewers. And last night, they broke rating records for History with some staggering numbers. The 10:30 PM episode of Pawn Stars drew 7 million viewers, 3.7 million of them in the 18-49 demo, a series high and History’s most watched telecast ever. The 10 PM episode of Pawn Stars was close behind (6.7 million, 3.4 million in 18-49) At 9 PM, American Pickers drew 6.2 million viewers, 2.6 million in 18-49. The 3 programs ranked as cable’s No.1, 2 and 3 shows last night in all key metrics.

Meanwhile, there was good news for Syfy’s new original drama Being Human. While fellow British drama remake Skins on MTV took a dive in its second outing last night, Being Human actually grew in its second airing last night: by 9% in total viewers to 2.14 million and by 21% in Adults 18-49 to 1.21 million. Being Human is now tracking as Syfy’s most successful scripted winter series launch since Battlestar Galactica in 2005. Read More »

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No Ricky Gervais Viewership Bump For Piers Morgan But He Bounces Back In Demo

Nellie Andreeva

Well, with guest Ricky Gervais CNN’s Piers Morgan didn’t quite smackdown Sean Hannity. “If I don’t smack you down tonight with Howard, I’ll take you on Thursday with Ricky Gervais. love Piers,” Morgan tweeted to the Fox News host on Tuesday before his second show with Howard Stern. That night, he edged Hannity in 25-54, which has remained Morgan’s only ratings victory in his premiere week. With newsmaker Ricky Gervais as a guest last night, Morgan averaged 1 million viewers, slightly down from Wednesday night for a new low. He lost both the viewer and demo race to Hannity, drawing about half of what his Fox News competitor got. In 25-54, Morgan bounced back from the low on Wednesday. Morgan also returned to second place in total viewers after falling behind MSNBC’s Rachel Maddow on Wednesday. Here are the rankings for the cable news networks at 9 PM:

Thursday/Day 4 (Ricky Gervias)

FNC’s Hannity: 2,079,000 in P2+ (557,000 in 25-54)

CNN’s Piers: 1,025,000 in P2+ (279,000 in 25-54)

MSNBC’s Maddow: 976,000 in P2+ (264,000 in 25-54) Read More »

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Piers Morgan Falls To Third Place On Day 3

Nellie Andreeva

Piers Morgan started off promisingly as a close No. 2  cable news program at 9PM in its Monday premiere, then fell 40% on Tuesday but still finished second. Last night, Piers Morgan Tonight (1 million total viewers, 239,000 of them in the 25-54 demographic) slipped further to finish behind the time slot leader, Fox News’s Sean Hannity (2 million, 565,000 in 25-54) and MSNBC’s Rachel Maddow (1.1 million, 221,000 in 25-54). In the demo, Morgan edged Maddow to finish second after topping Hannity with the Howard Stern interview on Tuesday. Between his premiere and his third airing, Morgan lost half of his audience (1 million viewers.) Last night, Morgan featured his first non-showbiz guest, former Secretary of State Condoleezza Rice. Tonight he is back to entertainment with controversial Golden Globes host Ricky Gervais. Here are the standings at 9 PM for the past 3 nights: Read More »

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Piers Morgan Drops 40% In Viewers On Night 2, Inches Up In The Demo With Howard Stern

Nellie Andreeva

Despite a popular and controversial guest, Howard Stern, the second edition of Piers Morgan’s new talk show on CNN drew 1.27 million viewers, down almost 40% from its Monday premiere. But Stern proved its demo mettle … Read More »

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Solid Ratings Start For Piers Morgan On CNN: 2.1 Million Viewers Tune In

Nellie Andreeva

In his heavily publicized debut last night, CNN’s Piers Morgan Tonight drew 2.1 million viewers, 520,519 of them in the 25-54 demographic. Morgan couldn’t dethrone the reigning king in the 9 PM slot, Fox News’s Sean Hannity (2.4 million, 599,800 … Read More »

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CNN’s Anderson Cooper Hits Primetime Low

Nellie Andreeva

As he is getting ready to take on daytime with his new syndicated talk show next fall, Anderson Cooper’s primetime fortunes are falling. His CNN show Anderson Cooper 360 is wrapping 2010 as its lowest rated year ever in primetime among … Read More »

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CNN To Post Lowest Rated Year In 2010

Nellie Andreeva

The pressure on CNN’s new primetime anchor Piers Morgan to deliver ratings can’t be bigger – according to preliminary Nielsen estimates, 2010 will mark CNN’s lowest rated year since at least 1997 in total viewers and the target demographic of … Read More »

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Fox News Hits Ratings High With Rescue Coverage Of Chilean Miners

By | Thursday October 14, 2010 @ 2:31pm PDT
Nellie Andreeva

Some 7.1 million viewers tuned into Fox News at 8 PM last night to watch the last trapped Chilean miner, Luis Urzua, making it safely to the surface. That was not only the cable news channel’s largest audience in the … Read More »

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Piers Morgan Talking To Jonathan Wald To Executive Produce New CNN Talk Show

Piers Morgan is making good on his promise to Deadline that he was “about to” lock down his new CNN show’s Executive Producer. I’ve confirmed that hard news veteran Jonathan Wald, the former CNBC topper who left last year after taking the business channel to new ratings highs, is in negotiations with Morgan and the new CNN head Ken Jautz to lead the news channel’s replacement show for Larry King Live. (Broadcasting & Cable reported this first today.) Trust me, he won’t come cheap. But it’s hard for me to imagine that, given all his experience, Wald would be content running just one show when he’s been in charge of entire programming schedules. I can’t help but wonder if this is a way in for Wald at CNN which certainly could use his proven ability to get cable news ratings and keep them. Read More »

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CNN’s Piers Morgan Vows Format And Other Changes To Beat Fox News Competition: Promises “I’m Going To Be There To Win” And “It’s Time To Kick Some Ratings Butt”

EXCLUSIVE: Piers Morgan tells us that he’s planning big changes to the Larry King Live interview slot he inherits in January. “The format, everything, will change. I’m not just going to be another man sitting in the CNN studio wearing red braces.” Morgan also promises he’ll beat his Fox News rivals (see below) — but not if he expects to do that with overexposed guests like Simon Cowell and Donald Trump or what he says is his top “get”, President Obama. The production team needs to be finalised before guests are signed, he says. Morgan tells us he hasn’t locked down his show’s executive producer yet, “though we are about to. What I would say is that there will be significant format changes, and the show will look and feel different and distinctive to Larry’s. I don’t want to copy him because he’s a legend. You don’t follow Sinatra at the Sands and try and warble My Way…”

The show will be mostly filmed in New York apart from 3 months in the summer when Morgan is in Los Angeles judging America’s Got Talent. He notes,One key change will definitely be that I will pre-tape many of the interviews so I can market and promote them in advance of them airing, which I believe will increase ratings. I’ve done this very successfully with my Life Stories series in the UK, with subjects as diverse as Prime Minister Gordon Brown, Simon Cowell, and Richard Branson.”

Morgan also tells us his mission is to help boost CNN’s sagging primetime line-up against Fox News, MSNBC, and other rivals. Larry King Live scored its lowest monthly viewer total in nearly 20 years in May, averaging just 653,000 viewers each night. And, last week, CNN underwent a management shakeup. CNN overall is a ratings mess right now and getting its clock cleaned by Fox News. So the older cable news channel brought in the guy who talent-scouted Glenn Beck, Nancy Grace, and Joy Behar to fix it, HLN’s Ken Jautz. The TV world has changed since Larry King first began interviewing 25 years ago, says Morgan, noting that back then there wasn’t any Fox News or even MSNBC. Since then, there’s been an explosion in cable TV with rapid-fire hosts like Glenn Beck who don’t do long interviews with newsmakers. “Don’t get me wrong, they’re great at what they do,” says Morgan. “But I think there’s a gap in the market. For years, Larry King has shown the power of the extended interview, which is something I’ve specialised in with my British talk shows. When it comes to my rivals, however long it takes, I’m going to be there to win.” Morgan says, “The main message I want to communicate is that I intend this show to be a game-changer in terms of how interview shows are conducted on American TV. And I haven’t joined CNN to come 2nd, 3rd, or 4th.

America’s Got Talent has been the No. 1 show for five years, Britain’s Got Talent has been No. 1 in the UK for four years, Life Stories is the No. 1 talk show in the UK, and I won Celebrity Apprentice. Losing is not really something I’ve either experienced on TV, or wish to experience. A character trait hardened by my time working for the likes of Rupert Murdoch and Simon Cowell. It will take time, but we’ll get there.” Read More »

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‘Parker Spitzer’ Finishes Last In CNN Debut

Nellie Andreeva

Another headache for new CNN topper Ken Jautz: the embattled news cable network’s latest primetime offering Parker Spitzer trailed the competition at 8 PM in its debut last night. That’s the one-hour show on CNN hosted by former New York … Read More »

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CNN Shakeup: Jon Klein Out, Ken Jautz In

By | Friday September 24, 2010 @ 7:45am PDT

CNN is a ratings mess right now, and the cable news channel is bringing in the guy who talent-scouted Glenn Beck, Nancy Grace, and Joy Behar to fix it. It’s getting its clocked cleaned by Fox News, and TPTB finally … Read More »

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SURPRISE! CNN Talking To Joy Behar About Replacing Larry King

TV Behar HLN ShowA day after Larry King officially announced he will leave his CNN primetime talk show after 25 years, we hear the cable news network is in talks with Joy Behar to replace him. Behar has … Read More »

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