Budweiser Dominates Super Bowl Ad Impact Studies

The brewer’s sentimental commercials seemed to trounce everyone else in the post-broadcast ad-rating competitions almost as much as the Seattle Seahawks did in its showdown with the Denver Broncos. Budweiser’s “Puppy Love” spot, depicting a bond between a Clydesdale horse and a puppy, won USA Today‘s Super Bowl Ad Meter. Budweiser Puppy Love adIt was the most-watched ad among TiVo users (the ranking includes replays among its DVR subscribers up to midnight PT). And the commercial contributed to Budweiser’s overwhelming lead in social media chatter according to ListenFirst’s Super Bowl Digital Index. It gave Bud an index score of 99.7 vs second-place Coca-Cola’s 78.4 in an analysis of activity on Facebook, Twitter, Instagram, and YouTube. Most of this year’s top-ranked spots were family friendly, a contrast to recent years when many advertisers tried to shock audiences with storylines that featured sex and flatulence. Other high rankers included Doritos’ “Cowboy Kid” (No. 2 for USAT, and No. 3 for TiVo), Doritos’ “Time Machine” (No. 4 for USAT, No. 5 for TiVo), Bud’s “Hero’s Welcome” (No. 3 at USAT), and RadioShack’s “The Phone Call” (No. 5 at USAT, No. 6 for TiVo). TiVo SVP Tara Maitra tells me that she was struck by the popularity of nostalgia, and by how many people stuck around to watch ads including “Puppy Love” that ran in the fourth quarter — when the game was already a blowout. It tells her that the Super Bowl has become “a live TV event, and people are watching it for different elements, not just the game itself.”

Related: Super Bowl Ad Preview: Budweiser’s Puppy Outshining All Those Hollywood Stars Read More »

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Super Bowl Promo: ‘Seinfeld’ Reunion On Jerry Seinfeld’s ‘Comedians In Cars’

The long rumored Seinfeld reunion finally hit the airwaves during half-time at the Super Bowl in the form of an extended promo for a special edition of Jerry Seinfeld‘s Crackle series Comedians In Cars Getting Coffee. Watch characters from the hit NBC … Read More »

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Jerry Seinfeld’s ‘Comedians In Cars Getting Coffee’ Breaks 25 Million Streams On Crackle

By | Wednesday January 29, 2014 @ 11:45am PST

ComediansInCarsGettingCoffeeWith a record 25 million streams, Comedians In Cars Getting Coffee is now Crackle‘s No. 1 original series, the Sony-owned free video hub said today. Crackle announced a fourth season of the Jerry Seinfeld-starrer earlier this year, with … Read More »

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Web Teaser: Jerry Seinfeld’s ‘Comedians In Cars Getting Coffee’ Season 3

By | Monday December 23, 2013 @ 11:30am PST

Louis CK, Jay Leno, Howard Stern, Tina Fey, Patton Oswalt, and Todd Barry are among the guests set for the new season on Crackle, the Sony-owned free video hub. Comedians In Cars Getting Coffee is created, written and produced by Jerry Seinfeld — … Read More »

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