Google Ad Alliance With comScore Could Help Move Cash From TV To Digital

By | Monday February 10, 2014 @ 3:53pm PST

The companies say that they’ll offer comScore‘s validated Campaign Essentials (or vCE) to buyers who use Google‘s DoubleClick ad platform — providing advertisers with real-time data showing how well their digital sales pitches are working so they can quickly adjust messages that aren’t hitting the mark. Read More »

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Most Tablet Owners Use Them To Watch Videos And TV: Report

By | Friday June 8, 2012 @ 8:55am PDT

Producers and directors who’ve finally learned how to craft shows to fill big HDTVs had better learn how to also scale them down for the tablet computer. It’s one of the fastest growing consumer technologies ever, and 53% … Read More »

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NBCU Teams With Google And comScore To Study Olympics Viewing Patterns

By | Monday February 13, 2012 @ 6:37am PST

NEW YORK – (February 13, 2012) Continuing its pioneering research efforts surrounding the Beijing and Vancouver Olympics known as “The Billion Dollar Lab,” NBCUniversal will conduct a third Olympics research initiative during the 2012 London Games. The company will work with Google and comScore for a series of innovative research projects that will explore new ways to measure single source consumption of video content on TV, mobile, the PC, and for the first time in this Olympics, the tablet.

The initiative will combine Google’s unparalleled analytical and digital expertise with NBCUniversal’s extensive experience using the Olympics to explore consumer media behavior. NBCUniversal and comScore will also partner on a project to measure how different demographic groups use media to follow the Games.

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Nielsen And comScore Settle Digital Measurement Patent Suits

By | Wednesday December 21, 2011 @ 7:15am PST

Digital ad buyers and sellers can relax: Nielsen and comScore will continue to provide their measurements showing how many people view different websites — a key part of the process to determine how much ads cost. Nielsen was given $19M … Read More »

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