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UPDATE: 4.2 Million Watch Conan’s Debut Which Beats Leno, Letterman, Stewart & Colbert

Nellie Andreeva

2ND UPDATE: It was a great opening for Conan O’Brien on TBS last night. The comedian’s eponymous talk show drew big 4.2 million viewers and massive 3.3 million adults 18-49 and 2.5 million in 18-34 to rank as the top-rated latenight show on TV – broadcast or cable – last night. This was an impressive 2/3+ of the audience he attracted for his debut on NBC’s The Tonight Show in May 2009. Conan ranked as the No.1 latenight talk show telecast of all time on basic cable, beating The Daily Show‘s Oct. 29, 2008 edition. It also topped all other latenight telecasts in basic cable history. The show’s median age was also impressive: 30, the lowest among all latenight shows and half of that for the big broadcast latenight franchises.

Conan towered over its direct competition, Comedy Central’s The Daily Show with Jon Stewart (1.3 million; 690,000 in 18-49) and The Colbert Report (1 million; 550,000 in 18-49) and also beat its broadcast counterparts, Leno (3.5 million, 952,000 in 18-49) and Letterman (3.4 million; 1.3 million in 18-49). While Leno and Letterman are not direct competitors as their airtime is shifted by a half-hour, beating soundly The Tonight Show must have been gratifying for Conan following his dismissal from the show 9 months ago. Despite having direct latenight show competition for the first time, The Daily Show was pretty resilient in total viewers, down a modest 13% from its season-to-date Monday viewer average. The hit was bigger in the 18-49 demographic, 21%. Colbert at 11:30 PM followed a similar pattern (down 12% in total viewers, 25% in 18-49 from its season average.) Stewart opened his show by congratulating O’Brien on his return to TV until he “realized” Conan was airing opposite him. (video below the chart.) Read More »

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Conan’s Monologue & Cold Open On TBS

Nellie Andreeva

What Ratings Will Make ‘Conan’ A Success?

Here is a transcript of Conan O’Brien’s opening monologue as well as the opening video at tonight’s premiere of his late-night show on TBS.  The clip features dramatizations of Conan’s telling NBC brass to “go to hell” for trying to move him to 12:05 AM and of him taking TBS’ offer for “much less” as well as a Godfather spoof and scenes with Jon Hamm as  Don Draper from Mad Men and Larry King as Conan’s guardian angel.

Thank you.  Thank you and welcome to my 2nd Annual first show.

Yes, I know what you guys are thinking, “Hey, it’s the guy from Twitter.”

Welcome to my new show, “Conan.”  People ask me why I named the show “Conan.”  I did it so I’d be harder to replace.

This is an exciting night.  I’m glad to be on cable.  The truth is, I’ve dreamed of being a talk show host on basic cable ever since I was 46.

And things are going well already.  I’m happy to report that we’re already #1 in TBS’s key demographic — people who can’t afford HBO.

I’m going to be honest:  It’s not easy doing a late-night show on a channel without a lot of money and that viewers have trouble finding.  So that’s why I left NBC.

But the weird thing is this:  I put myself and my staff through a lot because I refused

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Fans Start Camping Out For Conan Launch

Team Coco says 5 of “our most die-hardest-ever fans” are already camped out for standby tickets on Forest Lawn Drive outside the Warner Brothers lot in advance of Conan O’Bren coming back to late night television Monday at 11 PM ET/PT. “We popped over and took them some soda, granola bars, and these crazy giant TBS buttons that *laugh* when you squeeze them.” You’d think the TBS publicists could have at least collected a crowd:



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