Formed to exploit content opportunities from the publisher’s prestige magazine stable, Conde Nast Entertainment has taken a big digital step forward by launching a video network that will be sponsored by P&G, Microsoft and Mondelez International. This comes after GQ rival Esquire moved to take over the G4 network. It’s all about struggling print magazines trying to evolve with the times. Here’s the official word:
Condé Nast Entertainment today launched a new digital video network with slates of original video series inspired by Glamour and GQ. These are the first in a sequence of premium branded programming launches on the network, which will feature the iconic Condé Nast brands. The Glamour and GQ series, and all future series, will be distributed widely across web, IPTV, mobile and tablet experiences, beginning with the newly created video destinations on their official sites, http://video.glamour.com and http://video.gq.com, as well as YouTube channels, http://www.youtube.com/Glamour and http://www.youtube.com/GQ. The creation of this digital network and the distribution of its programming across multiple platforms will extend the reach of the legendary Condé Nast brands to a broader audience. The Glamour and GQ branded series launches are sponsored exclusively by Procter & Gamble, Microsoft and Mondelēz International. The announcement was made by Dawn Ostroff, president, Condé Nast Entertainment.
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