Discovery doesn’t just document ship disasters (See last month’s Raising Concordia), it documents new-ship building. Discovery Networks International in partnership with Maersk Line, announced this morning it will follow the creation of what’s being billed as the world’s biggest ship, from design to maiden voyage, in a brand new series premiering across Discovery’s international portfolio of networks. Initially premiering in the UK, the project, coincidentally called World’s Biggest Ship, will roll out internationally in more than 220 countries and territories across Europe, Middle East, Africa, Asia-Pacific and Latin America beginning this month.
Discovery Channel raced this morning to announce it would document the raising of the Costa Concordia, and get it on the air lickety split — this Friday at 10 PM ET. As Discovery put out the word, engineers in Giglio, Italy, on Monday had begun raising the cruise ship that ran aground nearly two years ago during what was supposed to be a weeklong Mediterranean cruise, killing 32 of its 4,229 passengers and crew members. Discovery learned the hard way last year the price of delay when it comes to cruise-ship disaster docus, after getting bloodied in a major battle with National Geographic Channel.
Back in January 2012, just days after the cruise ship ran aground off the Tuscan island, Discovery Channel had announced it would “dissect the anatomy” of the Friday the 13th disaster — with the quiet confidence of a network long used to being the only game in town — and said the docu would air “this spring.” But on the same day an Italian court refused to lift the house arrest order for the ship’s captain, Discovery nemesis National Geographic Channel attacked, announcing it had hired the producers of the quick-turnaround British documentary Terror At Sea: The Sinking Of The Concordia — which had already aired on the UK’s Channel 4 — to rework it for this market, rename it Italian Cruise Ship Disaster: The Untold Stories, and slap it on the air that Sunday, beating Discovery’s Cruise Ship Disaster: Inside The Concordia by a week. “Just announced! National Geographic Channel to air first U.S. documentary detailing the Italian cruise ship disaster moment-by-moment,” NatGeo bragged back then.