MTV To Pre-Release ‘Generation Cryo’ Premiere One Week Before TV Launch

By | Monday November 18, 2013 @ 6:51am PST

MTV will pre-release the first episode of its docu-series Generation Cryo on the MTV app tonight — a week before its on-air unveiling. The first episode of the series, following 17-year-old Breeanna, who discovers she … Read More »

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MTV Boasts Binge-Viewing App Plans For New ‘Wait Til Next Year’

By | Friday October 25, 2013 @ 6:18am PDT

MTV today said it has become the first network to pre-release an entire season of a series exclusively on an app. Viewers can watch all 12 episodes of the new docu-drama Wait ‘Til Next Year via the MTV app — available on iPhone, iPad and Xbox 360 for Xbox Live Gold members in the U.S. — a week before its TV premiere Friday, November 1 at 8 PM ET/PT. Wait ‘Til Next Year follows one season on and off the football field for the Lincoln Park Railsplitters, a team that’s lost 43 consecutive games over the course of a 5-year losing streak. it centers on the players, cheerleaders, parents and fans who are all on a collective mission to do the one thing no one expects them to do: win. This marks the latest experiment by Viacom Music and Logo Group aimed at providing exclusive content within its brand apps. The  MTV app saw an 82% increase in install week over week when MTV launched a “flock-to-unlock” initiative tied to its Miley:The Movement documentary in which fans banded together to tweet #UnlockMiley to access two new clips from the docu exclusively through the app. Earlier this week, MTV’s cable cousin VH1 made its biopic, CrazySexyCool: The TLC Story, exclusively available in the newly launched VH1 app for a week following its televised premiere and encore. Read More »

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VH1′s TLC Biopic Draws 4.5 Million Viewers

By | Tuesday October 22, 2013 @ 12:03pm PDT
Nellie Andreeva

VH1 scored with its original movie CrazySexyCool: The TLC Story, which became the network’s highest-rated telecast in more than five years. The 9 PM premiere last night averaged 4.5 million total viewers, a 2.9 rating in … Read More »

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TV Teaser: ‘CrazySexyCool: The TLC Story’

By | Monday August 26, 2013 @ 1:55pm PDT

The remaining members of 1990s R&B group TLC made a return to the MTV VMAs last night as part of the marketing blitz for their new VH1 biopic. CrazySexyCool: The TLC Story stars Keke Palmer as Chilli, Lil Mama as Left Eye, and Drew … Read More »

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