EXCLUSIVE: The CW has put in development Jane Whitefield, a drama project based on the Vanishing Act book series by Thomas Perry. Produced by CSI maiden Carol Mendelsohn and written by Natalie Chaidez, Jane Whitefield centers on a quirky young woman in search of her biological parents and her own identity who runs a private investigation/”eraser” company in Portland. CBS TV Studios and studio-based Mendelsohn Prods. produce, with Mendelsohn, Chaidez, Perry, Bob Wunsch and Carol Mendelsohn Prods.’ Julie Weitz exec producing. READ MORE »
Warner Bros. TV is taking another stab at a live-action series based on the DC character of Wonder Woman. This time, it is via the most popular approach for rebooting (comic) book franchises at the moment: going back to …
Ray Richmond is contributing to Deadline’s TV coverage.
The CW isn’t the kind of network that might have a propensity to assault its audience with ugly characters, which is why some were puzzled when it picked up a reboot of the 1980s CBS drama Beauty And The Beast for fall. But those attending TCA and have watched the pilot quickly learned that the home of Gossip Girl and young adults with flawless skin hasn’t deviated much from its focus on the physical. In fact, with stars Kristin Kreuk and hunky New Zealand native Jay Ryan, it was difficult to tell during a morning panel which of the two was supposed to be the beast. It more closely resembled Beauty and the Beef. The only real physical tipoff that something might be amiss with Ryan’s character Vincent is a small scar on his cheek. When this was pointed out to the show’s producers, they stressed that, well, the guy’s beastliness is supposed to be more…internal. “When we were first thinking about this, it was about the beast in our lives”, said exec producer Jennifer Levin, “and most of the beasts in our lives don’t look like an actual beast. They might be charming. There’s something that might draw us to them. So there is that thing of what happens when you do fall in love with a beast, which is what we related to much more than somebody who obviously was beastly from the outside. It was more beastliness that was on the inside. That was more interesting to us”.
As it promised at its upfront presentation in May, the CW will premiere its fall lineup in October, starting the Tuesday after the official premiere week. The network will roll out its fall schedule over two weeks, from October 2 through October 19. When the CW made the original announcement, the network’s president Mark Pedowitz explained the decision with the desire to wait until viewers have sampled the new offerings on the other broadcast networks. But that probably won’t be the case exactly as NBC and Fox both unveiled staggered fall launches that span from mid- August-mid September to mid-late October. (CBS, which usually sticks to the premiere week tradition, is yet to announce its fall launch dates.) Here is is the CW’s fall premiere schedule:
TUESDAY, OCTOBER 2
8-9 PM HART OF DIXIE (Season Premiere)
WEDNESDAY, OCTOBER 3
9-10 PM SUPERNATURAL (Season Premiere)
Here are extended looks at three new CW dramas the network has released: the fairy tale-turned-procedural Beauty & The Beast, the Green Arrow superhero tale Arrow and the Mamie Gummer-starring young doctor drama Emily Owens MD. All are set for the fall schedule. Each show off much more than the original clips released immediately after the network’s upfront presentation last month.
Here’s Beauty & The Beast:
Here are complete series rankings for the 2011-12 season in adults 18-49 and total viewers. Several highlights: NBC’s Sunday Night Football was the No.1 program of the season in both adults 18-49 and total viewers, ending American idol‘s eight-year streak topping both categories. SNF also became the first sports series to rank as the most watched primetime TV show for a full season. The highest-rated new series of the season are CBS’ 2 Broke Girls (in 18-49) and CBS’ Person of Interest (in total viewers). It was a strong year for freshman series as there where were 4 first-year series in the Top 20 among adults 18-49: 2 Broke Girls (#9), Fox’s New Girl (12), Fox’s X Factor (13) and ABC’s Once Upon A Time (16) vs. one, The Voice, last year. In total viewers, two freshmen, Person of Interest and X Factor, made the cut this season vs. 3 last season.
The highest-rated series to get canceled this year: CBS’ Rob (18-49) and Unforgettable (total viewers). The lowest-rated series to get renewed on the Big 4 networks: NBC’s Rock Center With Brian Williams and Fox’s Kitchen Nightmares. The top scripted series of last season was ABC’s Modern Family, in a virtual tie with CBS’ The Big Bang Theory among adults 18-49. CBS’ NCIS had the honors in total viewers.
2011-12 Season: Series Ranking In Adults 18-49:
Fox closed out a record eighth consecutive broadcast season as the No.1 network among adults 18-49 but the race was more competitive than recent years, with Fox’s juggernaut American Idol shedding a third of its ratings from last season and Fox only overtaking CBS at the top spot in the final stretch of the season. Fox was helped by 40 hours of The X Factor, which, while not a breakout, was very consistent, and newcomer New Girl.
With help from the Super Bowl and Sunday Night Football, which dethroned American Idol as the highest-rated series this season, NBC squeaked past ABC to rank No.3 outright among adults 18-49 for the first time in eight years. NBC and CBS were the only English-language broadcast networks to post year-to-year growth both in 18-49 and total viewers. Of those in negative territory, the bleeding was worst for the CW, down 22% in 18-49, 20% in its target 18-34 demographic and 15% in total viewers as the network’s audience continues to migrate to digital platforms. Some of Fox’s declines were due to the fact that the network carried the Super Bowl last season. ABC’s ratings were slightly down despite the network introducing several promising freshmen, including the highest-rated new drama this season, Once Upon A Time, because of a significant ratings erosion for its veteran series, led by Dancing With The Stars.
In median age, CBS continues to be the oldest-skewing network at 55.6, followed by ABC, NBC, Fox and CW, which has the youngest audience at 37.1 but aged the most this season. Of the five networks, only NBC slightly trimmed its median age, with the others’ creeping up. Here are the broadcast networks’ standings for the 2010-11 season based on most current ratings:
The CW had been open to launching as many as six new drama series next season and it may still do it. The network picked up five pilots to series and the one that just missed the cut, The Selection, remains in serious contention. I hear CW brass are planning to sit down with the producers of the project next week to discuss its redeveloping. Elizabeth Craft and Sarah Fain, who wrote the adaptation of Kiera Cass’ novels, are expected to remain on board but instead of staying close to the source material as they did this season, they will likely use the books more of a jumping-off point the second time around. The cast is expected to change, but the CW and The Selection studio Warner Bros TV are looking to keep the lead – Friday Night Lights‘ Aimee Teegarden — who got high marks. The project is being put on a fast track and, if it comes together, could join the CW’s schedule in midseason. “I truly believe that there is a series in The Selection,” CW president Mark Pedowitz said after the network’s upfront presentation today.
As part of Pedowitz’s efforts to re-introduce comedy series on the network, the CW developed several half-hour scripts. None of them was picked up to pilot — Pedowitz explained the decision with the need to stabilize the schedule, which is done easier with hourlong series. Now that he feels the lineup is in good shape, Pedowitz said he will focus attention on comedies. Of the half-hour scripts that the CW developed this past cycle, two remain in contention: an adaptation of the 2009 British comedy FM starring pre-Bridesmaids Chris O’Dowd, about two radio DJs and their producers; and the Ben McMillan- and Josh Greenbaum-written and Craig Zadan- and Neil Meron-produced Swordfighting, about two young couples. While one of the scripts is written as a single-camera and one as multi-, both may be done as single-camera as the CW will likely re-introduce scripted comedy to its drama-heavy lineup with single-camera shows. Like The Selection, the two comedy projects could be piloted off cycle and launch later in the season.
NOTE: The network will release full trailers of all its shows in the next few days. The CW did provide clips of its fall-premiering shows.
Related: The CW’s 2012-13 Schedule: ‘Supernatural’ To Wednesday, ‘Top Model’ To Friday, Fall Launch Pushed To October
CW’s Arrow – Drama
Produced by Bonanza Productions in association with Berlanti Productions and Warner Bros Television, based on characters appearing in comic books and graphic novels published by DC Comics. From executive producers Greg Berlanti, Marc Guggenheim, Andrew Kreisberg, and David Nutter, and co-executive producer Melissa Kellner Berman. Directed by David Nutter. Teleplay by Andrew Kreisberg & Marc Guggenheim, story by Greg Berlanti & Marc Guggenheim (pilot):
CW’s Beauty And The Beast – Drama
Produced by CBS Television Studios. From executive producers Jennifer Levin, Sherri Cooper, Bill Haber, Paul J. Witt & Tony Thomas, Ron Koslow and Gary Fleder:
With a new management regime and new upfront venue at New York City Center, the CW symbolically opened its presentation with “Let it Roll (Good Times)”, a new song by Flo Rida who did a medley to …
The CW’s 2012-13 Schedule: ‘Supernatural’ To Wednesday, ‘Top Model’ To Friday, Fall Launch Pushed To October
The CW is adding five new drama series for 50 extra original hours to its 2012-13 primetime schedule. The network has always tried to avoid the mayhem of broadcast premiere week in late September, but that has mostly included premiering shows earlier, something that contributed to the network’s woes of having to air long stretches of repeats during the season. This time, in what network president Mark Pedowitz calls a “transformative season” for the CW, the network will “strategically” roll out its fall lineup in early October. It hopes to keep the lights on until then with the CW’s first-ever summer schedule featuring a slew of originals.
Related: CW Upfront Presentation: Live Blog
The CW is introducing three of its five new dramas – Arrow, Beauty And The Beast and Emily Owens, MD (formerly First Cut) — in the fall. The other two – Cult, which always was envisioned to have cable-type shorter seasons, and The Carrie Diaries — are joining in midseason.
The CW is making a lot of scheduling moves. After two seasons on Friday, most recently pitted against similarly male-skewing sci-fi-tinged Fringe and Grimm, Supernatural is moving to Wednesday paired with new drama Arrow. Supernatural has performed best when airing behind the Smallville, so putting it behind another series based on a DC character seems promising for the sci-fi veteran, which has not had a suitable, male-appeal companion since the departure of Smallville.
After eight seasons on Wednesday going back to its days on UPN, veteran reality series America’s Next Top Model is moving to Friday. That also appears logical given the franchise’s ratings erosion this season. Top Model is paired with Nikita, which is getting the lead-in support it was lacking this season.
Reuniting on Mondays are 90210 and Gossip Girl in its final 11-season season. It will be succeed in midseason by The Carrie Diaries. Hart Of Dixie, which launched behind Gossip Girl this season, is taking over 90210‘s Tuesday 8 PM anchor position, paired with another medical drama with a female lead, newbie Emily Owens, MD.
Flagship drama The Vampire Diaries is being used as a launching pad for another series about an unconventional love story, Beauty And the Beast, a reboot of the 1980s series.
THE CW’s 2012-2013 PRIMETIME SCHEDULE
8:00-9:00 PM 90210 (New Night)
9:00-10:00 PM GOSSIP GIRL (New Time)
THE CARRIE DIARIES premieres January, 2013
8:00-9:00 PM HART OF DIXIE (New Night)
9:00-10:00 PM EMILY OWENS, M.D. (New Series)