EXCLUSIVE: Comedy Central has picked up freshman animated comedy Brickleberry for a second season to premiere in fall 2013. The second-season order is for 13 episodes, up from 10 episodes for the current first season. Brickleberry, executive produced by Daniel Tosh, has done well airing behind Tosh’s hit Tosh.0 on Tuesday. The animated comedy, which revolves around a group of dysfunctional park rangers at a second-tier national park, premiered on September 25 to 1.7 million viewers and a 1.0 rating in adults 18-49. Its strength has been young male demos, which are coveted by advertisers. Seven weeks into the run, Brickleberry is averaging 1.8 total million viewers each week and is the second-highest-rated series in its time slot with men 18-34 and men 18-24 in all of television. “We are happy to continue educating America’s youth about nature, and the national conservation movement,” commented Kent Alterman, Comedy Central’s Head of Original Programming and Production. READ MORE »
Diane Haithman is contributing to Deadline Hollywood‘s TCA coverage.
At first at Monday’s TCA, the theme seemed to be high hopes for traditional comedies aimed at mainstream, heartland Americans: TV Land’s tribute to the mores of the Midwest, Hot in Cleveland and the network’s new Retired at 35, as well as the CMT’s first scripted series Working Class, whose title speaks for itself. Later in the morning, another series was introduced that appears to be lionizing the true-blue American hero: Spike TV’s documentary-reality series Coal, from producer Thom Beers, about the lives of Appalachian coal miners. Coming on the heels of the national story of the trapped Chilean miners who became international heroes, Spike TV executives said they expect the show to tap into an “older and broader” male audience than Spike’s previous target demographic of 18-34. The show premieres on March 30.