For the first time this season, a CBS drama was not the highest rated program on Friday among adults 18-49. That honor went to ABC’s newsmagazine Primetime: What Would You Do? (1.9/6) which was recently put in the 9 PM to replace originally scheduled new drama Body of Proof. Meanwhile, Teri Hatcher’s guest spot on Smallville as Lois Lane’s mom gave the departing comic book drama (1.3/4, 3 million) a boost to a tie the season high 18-49 number it hit with its season premiere and 200th episode.
No major moves on Friday, though ABC continues to strengthen its lineup and is challenging CBS for the top position in the demo on the night. After successfully introducing Primetime: What Would You do? in the 9 PM hour once earmarked for new drama procedural Body of Proof, ABC last night added Supernanny at 8 PM where it had been airing repeats of its new series for additional sampling. In its season premiere, the veteran reality series (1.2/4, 4.8 million) was up by 9% in 18-49 and by 7% in total viewers from its opener last fall. With Primetime (1.7/6) and 20/20 (1.6/5) flat with last week, ABC finished the night with an average of 1.7 in 18-49, two tenths behind leader CBS.
At CBS, Medium (1.5/5, 6.9 million) was up by a tenth from last week. CSI: NY (2.0/6, 10.4 million) was up by 11% and ranked as the top program of the night in 18-49 and total viewers, while Blue Bloods (1.7/6, 10.2 million) hit a low.
Fox’s lineup was up: House repeat (1.0/4) was up 25%, The Good Guys (0.8/3) was up a tenth, or 14%. NBC was status quo: School Pride (0.6/2, 2.3 million), once again the lowest program of the night in 18-49 and total viewers), and Dateline (1.3/5), both even with last week’s deliveries.
CW’s Smallville continues to fly high as it approaches the end of its 10-season run. The comic book adaptation (1.2/4 in 18-49, 2.9 million) was up 20% in 18-49 and 12% in total viewers from last week. Its lead-out, Supernatural (1.1/4, 2.5) was flat. The network finished third for the night in 18-49 and tied for No.1 in 18-34.
ABC’s Primetime: What Would You Do? (1.7/5) led the rise of the newsmagazines this week. With a stronger lead-in, a rerun of It’s the Great Pumpkin, Charlie Brown (1.6/6) vs. a No Ordinary Family repeat (0.9/3) last week, the newsmagazine surged 31%. At 10 PM, 20/20 (1.6/5) was up a tenth. ABC finished close second to CBS’ dramas at 9 and 10 PM and won the 8 PM hour with Charlie Brown for a Friday season high in 18-49 and total viewers.
Like Primetime, NBC’s Dateline (1.3/5) from 9-11 PM was also up from last week by 30% but no thanks to its lead-in. New reality series School Pride (0.6/2) continued its slide in Week 3 with a new low, finishing dead last in the 8 PM hour and raking as the lowest-rated program on the night. The show that has been the regular holder of the unenviable title, Fox’s The Good …
UPDATED: Texas Rangers’ series-winning Game 6 of the ALCS on TBS topped the broadcast and cable competition last night with 11.9 million viewers. It was the second most watched telecast ever on TBS behind the previous deciding ALCS championship game between the Red Sox and the Rays in 2008.)
The baseball game had little impact on CBS’ crime Friday lineup, which posted across-the-board increases. All dramas dominated their time slots in 18-49 and total viewers to deliver another Friday win for CBS, No. 5 this season. Medium (1.4/5, 6.5 million) was up 17% in 18-49 from its fast national result last week (up 27% from the series’ final rating, which was adjusted down). CSI:NY (1.9/6, 10.3 million) was up 12%, and newly picked up Blue Bloods (1.8/6, 11.1 million) was up 6%. Each show also added more than 500,000 total viewers.
Was NBC onto something after all with its Jay Leno primetime experiment? Because for the current fourth week of the season, NBC’s new Monday-Thursday 10 PM lineup is poised for the first time to fall below the rating levels of the ill-fated Jay Leno Show for the same week a year ago.
Based on Live+same day ratings for Monday-Thursday, which include live viewing and same-night DVR viewing, as well as fast nationals for Friday, NBC is averaging a 1.595 rating among adults 18-49 at 10 PM this week. A year ago, The Jay Leno Show averaged a 1.642 for the same week in Live+same day. And that is despite the fact that, after NBC’s new 10 PM shows tied Leno last week, NBC boosted significantly its Friday performance in the hour by replacing poorly-rated new legal drama Outlaw with Dateline, going up from a 0.9 to 1.3 in the 18-49 demo this Friday.
For its entire three-week run on Fridays, Outlaw rated well below The Jay Leno Show. The Apprentice, stuck at a 1.3 at 10 PM on Thursdays for the past 3 weeks, also has been running lower than Leno by a wide margin. This week, the Jerry Bruckheimer-produced new NBC drama Chase on Monday joined them, dipping below Leno levels with a 1.5. On Tuesday, 10 PM drama Parenthood logged a 2.0 this week, up .2 from Leno’s delivery in the hour last year, but the two were tied last week. …
It’s not very often that the CW wins an hour of primetime among adults 18-49. The network accomplished just that last night with the 200th episode of Smallville, which led the competition at 8 PM with a 1.3/5, matching its season premiere demo number and hitting a season high in total viewers with 3.2 million. Supernatural (1.2/4, 2.8 million) was also strong, matching its season premiere numbers and finishing tied for second place in 18-49 at 9 PM behind CSI: NY (1.7/6, 9.5 million). CBS’ CSI: NY and Blue Bloods (1.7/6, 10.3 million) were both down from last week, by 11% and 6%
NBC’s Outlaw is a show in a desperate fight for its life, with its production put on a two-week hiatus that will become permanent unless its ratings improve. They didn’t last night as the legal drama starring Jimmy Smits matched its underwhelming 1.0 rating in adults 18-49 from last week and drew 4.2 million viewers, down 11% from last week. What’s worse, they didn’t despite Outlaw‘s lead-in, a two-hour Dateline (1.6/6) spiking 23% from last week and its drama competition in the 10 PM hour, CBS’ Blue Bloods (1.8/6) weakening by 10% in the demo. Hope is fading fast for Outlaw, which could’ve fared differently on another night as its preview behind America’s Got Talent indicated, but appears to have no future Fridays at 10 PM.
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