The season premieres of CW’s Monday dramas 90210 (2.0 million viewers, 1.2/4 in 18-34) and Gossip Girl (1.9 million, 1.3/4 in 18-34) were down double-digits from last year. It total viewers, 90210, which aired Tuesdays at 8PM last season, was off 19%, while the heavily hyped Paris opener of Gossip Girl was down 27%. On a more positive note, this was 90210′s highest-rated episode in total viewers and 18-34 since December 2009, and Gossip Girl was
ABC and CBS finished tied for first place in the adults 18-49 demographic last night with a 1.7 rating/5 share. (CBS had the advantage in total viewers, 6.1 million vs. 4.8 million). CBS’ flagship comedies The Big Bang Theory (2.2/6 among adults 18-49, 7.6 million viewers overall) and Two and a Half Men (2.1/5, 7.9 million) were once again the top programs of the night but at lower levels than previous weeks. ABC’s two-hour Bachelor Pad (2.0/5) was flat with last week (and the week before), while its lead-out, Dating in the Dark (1.2/3) was down 20% to log it lowest-rated episode ever. NBC’s Dateline (1.5/4) was up two tenths from last week to tie CBS’ CSI: Miami repeat for the No.1 spot at 10 PM.
Warner Bros has signed an exclusive deal with John de Mol’s Talpa Media to produce British versions of the Dutch company’s TV shows. The deal is the latest piece in the jigsaw of Warner’s plan to establish worldwide production subsidiaries developing local versions of hit shows. Talpa’s best-known formats are Dating in the Dark, which has been sold to 20 territories already, and Divided, picked up by 13 territories. Both Dating in the Dark and Divided have already been sold to the UK. The Dutch company has set up co-production deals with other partners in the US, Australia, New Zealand, Denmark, Norway, Finland and Sweden. Ronald Goes, the head of Warner Bros’ international TV production arm, used to be CEO of Talpa prior to joining the studio in summer 2010.
The studio’s TV business is buying Brit TV production company Shed Media, maker of such programmes as Supernanny and The Choir, for around £100 million ($159 million) to boost its presence in this key market. That deal is expected to complete in October.
It looks like the summer TV season will wrap the way it started, with CBS’s all-rerun Monday lineup easily topping the night. The network’s comedies The Big Bang Theory (2.8 rating/7 share among adults 18-49, 8.8 million viewers overall) and Two and a Half Men (2.6/7, 9.0 million) were the top programs of the night. Despite featuring the much-hyped announcement of the next Dancing with the Stars cast, ABC’s Bachelor Pad (2.0/6) didn’t get a boost and finished flat with last week. Dating in the Dark (1.5/4) was up a tenth. Following a House rerun (1.3/4) on Fox, an original Lie To Me (1.7/5) was down a tenth from last week. NBC aired an America’s Got Talent repeat (1.3/4) and Dateline (1.3/4), which was down 7% from its last original on Aug. 16.
For any other new reality series, the premiere number for ABC’s Bachelor Pad (2.2 rating/7 share) would’ve been a solid number. But being part of the network’s hit Bachelor franchise automatically raised expectations for the spinoff, whose two-hour debut last night was down 21% from this summer’s premiere of The Bachelorette. Bachelor Pad‘s lead-out, the second season premiere of unscripted series Dating In The Dark (1.8/5), was down -25% from the nigh-vision dating show’s last summer’s premiere. NBC’s Last Comic Standing (1.5/4) had a quiet exit, hitting a series low with its season finale, down 6% from last summer’s ender. Meanwhile, Fox’s telecast of the Teen Choice Awards (1.5/5) was up 7% from last year. ABC won the night in adults 18-49 (2.1/6), while CBS was No.1 in total viewers (6.6 million) with all-repeats.
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