TCA: Networks Urge Press To Abandon Live + Same Day Ratings Reports“If you were a sports reporter, you would not report the winner based on the third-inning score – that’s what you’re doing if you use Live + Same Day ratings,” CBS Research guru David Poltrack chastised Reporters Who Cover Television this morning. He was one of four number crunchers who ran the reporters through a “bar chart gauntlet” at Summer TV Press Tour 2014, by way of trying to convince them not to report on next day ratings for their networks’ programs. They came to preach the value of using Live + 3 stats at the very least, in light of how popular delayed viewing has become – particularly of scripted primetime series, with drama series leading the way.

“We all provide projections [for Live + 3 Day]. We understand your skepticism about using our projections,” Poltrack said. “The one thing you can be sure about our projections is that if one of us starts giving you a lot of bullshit, the other ones are going to let you know. You’ve got us to check each other,” he said.

Among the mind-numbing array of charts used in this morning’s pitch was one showing that, among the major broadcast networks, the demo ratings growth from Live + Same Day to Live + 7 averaged 40%. “What’s interesting is how long the tail has become,” Fox Research SVP Will Somers said. He displayed the numbers for his network’s fall-launch drama Sleepy Hollow, showing an overnight audience of 10.1 million viewers that … Read More »