Well here is an idea that could be very intimidating for other tunes trying to get a foothold in the Oscar race for Best Song this year. Pharrell Williams, who has been on the circuit performing his Academy Award contending song “Happy” from Despicable Me 2, has created what is being billed at the world’s first 24-hour music video to showcase it. Shot over 11 days in L.A entirely on Stedicam (the camera crew estimates they walked over 8 miles each day) more than 400 extras appear in it, including several celebrities and the film’s stars Steve Carell and Miranda Cosgrove. All of them hand off to one another as the song continues in a loop. Williams appears in the video 24 times, at the top of every hour, and then followed by 14 additional performances in the same hour. Here’s a sample:
OSCARS: ‘Despicable Me 2′s Pharrell Williams Aims For Best Song Spot With “World’s First” 24-Hour Music Video
The AFM, which gets underway tomorrow, will see a record influx of Chinese companies and execs. But that’s not the only draw for Mainland players this week. The 2013 U.S. China Film Summit kicks off today in LA …
Illumination Entertainment’s and Universal Pictures’ megahit toon sequel has grossed $498.4M internationally and will cross $500M at the overseas box office today. Despicable Me 2 is still playing at 3,000 dates in 41 territories right now and becomes the …
Universal Pictures International has enjoyed a record-breaking 2013, notching $1.8 billion internationally, which breaks the studio’s previous record of $1.794 billion from 2012. That makes this the biggest year in UPI’s history with 14 …
Steve Burke Says ‘Despicable Me 2′ Is Universal’s Most Profitable Film Ever And Lauds Pact With Legendary
NBCUniversal chief Steve Burke made his observations this morning in Comcast‘s Q2 conference call with analysts as he discussed his company’s approach to films following its new production and finance partnership with Legendary Entertainment. Burke …
Listen to (and share) the second episode of Deadline’s audio podcast Global Showbiz Watch With Nancy Tartaglione. Deadline’s international editor talks with host David Bloom about the lineup for next month’s Venice Film Festival; an expanding best picture slate for the BAFTAs; the Chinese stiff arm to Despicable Me 2; and last thoughts on the media frenzy surrounding the birth of the (eventual) heir to the British throne.
Global Showbiz Briefs: New Screen Australia CEO; No ‘Despicable Me 2′ In China; Homicide Trial For Salman Khan; More
Graeme Mason Tapped As Screen Australia CEO
National film body Screen Australia has named Graeme Mason as its new CEO. Mason has over 20 years of international experience in film, television and multimedia. He was formerly the CEO of the New Zealand Film Commission and was selected from a field of over 250 international candidates. He begins his tenure in November as former CEO Ruth Harley’s five-year term comes to an end.
Despicable Me 2 Release Barred By Chinese Government
Universal’s Despicable Me 2 has been denied release in China. The film, which has made $592M, will not be seeing the inside the country’s theaters. However, it’s worth noting that the original Despicable Me was not released in China either. There’s a feeling that China is wary of Hollywood animation taking too big a chunk out of the local box office; in June, DreamWorks Animation’s The Croods was pulled from release two weeks ahead of its scheduled stop date. Universal has also had four other films approved for release in the territory this year.
Universal Pictures and Illumination Entertainment made the announcement this morning. With Friday’s estimated domestic grosses of $197.8 million and an international estimated gross of $206.8 million, Despicable Me 2 reached $404.6 million at the worldwide box …
July 4th Global Weekend: ‘Despicable Me 2′ Giant $293.2M and #1, ‘Lone Ranger’ Dismal $73.2M For Depp, ‘Let Me Explain’ $17.3M
SUNDAY NOON, 13TH UPDATE: As predicted fireworks blazed at the Fourth Of July box office which headed to $229M domestic through Sunday (+16% from last year) and a new 3-day weekend record for the holiday. But there was only bad news for Disney’s #2 too-expensive The Lone Ranger (3,904 theaters) which opened disastrously Wednesday, remained weak on Thursday, did only $10.6M Friday, and flatlined for $10.7M Saturday. That’s a very disappointing 5-day holiday of $48.9M max. The two-quadrant Western won’t cover its high $215M-$250M cost despite this holiday’s 4x multiple. The Johnny Depp-Armie Hammer starrer’s domestic cume is way below Disney’s initial lowball projection of $65M and the 3rd big-budget bomb of Summer 2013. (Two Sony pics – White House Down and After Earth- also were expensive bombs.) As Deadline was first to report, the studio in August 2011 shut down Lone Ranger for six months after the budget ballooned out of control. Too bad Disney didn’t just scrap the pic altogether. Depp’s worldwide popularity may, repeat may, help overseas where oaters usually don’t excel.Lone Ranger opened day and date in 30% of the foreign landscape but only 4 big markets: Italy and Russia (released July 2) and Australia and Korea (July 4). It made $24.3M internationally for a global cume of $73.2M through Sunday. Ouch!
Far different result for the #1 movie, Illumination Entertainment’s and Universal’s Despicable Me 2 (3,957 theaters) which only cost a very reasonable $76M. It is the #1 film in the world this weekend, opening atop the U.S. and Canadian box office with a record-breaking estimated gross of $142.1M. The 3D toon posted the biggest 5-day opening for an animated film and the top 3-day animated opening in July (earning $82.5M). Internationally, its gross widened to 6,849 dates in 45 territories to total $151.1M. The combined global cume is $293.2M. This marks Universal’s second biggest international opening weekend ever behind Fast & Furious 6 ($161M). Day after day pic kept overperforming in North America for the 5-day holiday. (“We stood here watching Rentrak and wondering, ‘Could it be?’” a Uni exec tells me.) The new worldwide cumulative easily passed $200M Saturday on its way to $300M through Sunday. Not only is DM2 performing well ahead of the original film globally but also on par with such toon franchise megahits as Toy Story 3, Ice Age 4, Madagascar 3 and Shrek 4. And the sequel’s opening is among the top animated openings of all time in every market. Pic has 18 more territories to open over the next few months.
Kevin Hart’s concert pic Let Me Explain (876 theaters) from Lionsgate’s Summit Entertainment made $3.7M Friday and the studio projects $17.4M for the 5-day holiday. It’s yet another surprisingly strong debut from the standup comedian’s rabid and rapidly growing fanbase in the cheapest film and smallest theater count of the Fourth Of July field from major studios. Studio harnessed Hart’s social media network to plug the pic.
More analysis below. Here’s the Top Ten estimates:
1. Despicable Me 2 (Universal) NEW [Runs 3,957]
Wednesday $35.0M, Thursday $24.5M, Friday $30.5M, Saturday $29.6M
3-Day Weekend $82.5M, Domestic Cume $142.1M
International Cume $151.1M, Worldwide Total $293.1M
2. The Lone Ranger (Disney) NEW [Runs 3,904]
Wednesday $9.6M, Thursday $9.8M, Friday $10.6M, Saturday $10.7M
3-Day Weekend $29.4M, Domestic Cume $48.9M
International Cume $24.3M, Worldwide Total $73.2M
Listen to (and share) episode 33 of our audio podcast Deadline Awards Watch With Pete Hammond. Deadline’s awards columnist talks with host David Bloom about whether one of Hawk Koch’s last initiatives, making the Motion Picture Academy membership more diverse, may have the most long-term impact; weekend events honoring bygone stars Dolores Hart and Annette Funicello; and the big movie debuts for the long holiday weekend, including The Lone Ranger, Despicable Me 2 and The Way, Way Back.
SUNDAY UPDATE: Illumination Entertainment‘s and Universal‘s 3D sequel Despicable Me 2 opened this weekend as one of the top 4 films internationally for the weekend alongside Man Of Steel, World War Z and Monsters University. All its rivals are playing in 40+ territories against DM2‘s seven markets. Yet the new toon opened #1 in five of its 6 new territories this weekend for a cumulative total of $50M through Sunday from the UK-Ireland, France, Belgium, Netherlands, French-speaking Switzerland, and Sweden as well as Australia which debuted last weekend. As a comparison in the same seven territories, DM2 is performing well ahead of the original Despicable Me as well as DreamWorks sequels Kung Fu Panda 2 and Madagascar 2 and 3. Gru and his manic minions open in North America in limited release Tuesday night and go wide on Wednesday before the Fourth Of July holiday. Expectations are for new records in the 38 territories with the U.S./Canada opening next weekend. Here’s a territory by territory breakdown:
Benjamin Bratt voices supervillain El Macho opposite Steve Carell‘s Gru in Universal‘s July 3 animated sequel, which is already speeding along strongly overseas. Bratt introduces this Spanish-language promo put out by Universal Pictures Latino, the marketing arm targeting Hispanic audiences:
BREAKING: Stephanie Sperber oversees all of Universal’s global consumer products, digital licensing, theatrical and home entertainment promotions across all divisions of Universal Pictures as well as strategic marketing alliances for both Universal Pictures and Universal Studios Parks and Resorts Group. Her contract as president of Universal Partnerships & Licensing president had another year and a half on it, but she is now re-signed until June 2016. She continues to report to Universal chairman Adam Fogelson.
Sperber has led UP&L since its creation in 2009. The unit’s recent successes have included studio’s largest-ever global licensing and promotional campaign for Universal and Illumination Entertainment’s Despicable Me 2, which involves more than 100 promotional partners worldwide and includes the first mobile game for the Despicable Me franchise in conjunction with Gameloft. It’s part of the studio’s largest licensing effort since 2005′s King Kong. In addition, the group was behind the successful release of Fast & Furious 6: The Game, the mobile game that has taken off worldwide in service of the film which has just surpassed Fast 5 as the highest-grossing film in the franchise worldwide (it’s now the No. 2 grossing film of 2013 with a worldwide total of $636.9M with three territories to come).
Here’s a just-released clip from Despicable Me 2 the upcoming sequel to 2010′s Despicable Me. Steve Carell is back as super-villain Gru, along with his Minions, and a killer voice cast includes Kristen Wiig, Miranda Cosgrove, Russell Brand, Ken Jeong, Steve Coogan and Benjamin Bratt. Despicable Me grossed more …