Lifetime‘s Devious Maids pulled in 3.0 million viewers for its Season 1 finale last night, a series high. In addition, the Marc Cherry-created drama was up 50% vs. the program’s June 23rd premiere, reaching series highs across all key demos including 1.4 million adults 18-49 (+69%), 1.3 million adults 25-54 (+50%), 1.2 million women 18-49 (+90%) and 1.0 million women 25-54 (+51%). Produced by ABC Studios, Devious Maids was renewed last month for a second season, with 13 new episodes scheduled to air next year. Based on the telenovela Ellas Son La Alegría Del Hogar, Devious Maids is executive produced by Cherry, Sabrina Wind, Eva Longoria, Paul McGuigan, Larry Shuman, David Lonner, John Mass, Paul Presburger and Michael Garcia.
With growing ratings, Lifetime’s Devious Maids has received a pickup for a 13-episode second season. After an OK but unspectacular premiere, the telenovela adaptation has been steadily improving to become Lifetime’s fastest-growing drama in its history. On August 4, Devious Maids drew series high 2.9 million total viewers, up 45% vs. the show’s June 23 premiere. (The series posted a 2.7 million viewers this past Sunday.) It has made Lifetime the No.1 cable network in the Sunday 10 PM time slot among women. “One of the most daring series on television, Devious Maids has quickly become a hit,” said Lifetime’s EVP and GM Rob Sharenow. Created by Marc Cherry based on the telenovela Ellas son la Alegría del Hogar, Devious Maids is executive produced by Cherry, Sabrina Wind, Eva Longoria, Paul McGuigan, Larry Shuman, David Lonner, John Mass, Paul Presburger and Michael Garcia. ABC Studios is producing.
Ray Richmond contributes to Deadline’s TV coverage.
Despite standing as such a large percentage of the overall U.S. population, Latino culture remains a largely invisible piece of the network primetime television landscape. So the cast and producers of the new NBC comedy Welcome to the Family were asked their thoughts on helping to break that mold a bit during a TCA session this morning. The series chronicles how cultures collide when a white family and a Latino family in Los Angeles are bonded together by their children who fall in love, followed quickly by an unplanned pregnancy. Exec producer Mike Sikowitz maintained that he wasn’t necessarily looking to push Latino culture to the forefront in the show, however. “I just felt it was important to do a show that I feel reflects L.A. or really any area in the country today,” Sikowitz said. “I was just trying to bring two families together.”
Co-star Ricardo A. Chavira, an alumnus of Desperate Housewives, pointed out that when Latinos exist on TV, “we exist within the realm of specific stereotypes. You can’t always escape them, either. But that’s not the foundation of what this family [on the show] is. It’s more universal than that. It just adds texture to the story.” A critic followed that up by wondering aloud if Chavira might have been referring to the Lifetime drama Devious Maids (from Marc Cherry of Housewives fame) when talking about Latinos existing in the realm of stereotypes. But he didn’t want to get drawn into a war. “I wasn’t referring to anything at all,” Chavira insisted. “I think there’s some wonderful elements to [Devious Maids]. I’m very proud of the people I used to work with and what they’re doing on that show.” However, he allowed, “Myself personally, I probably have a couple of issues with it, that’s all.”
The initiative makes sense for the upcoming Lifetime drama series, which was created by Desperate Housewives‘ Marc Cherry and counts Eva Longoria among its exec producers. Devious Maids is based on the hit Televisa telenovela Ellas Son La Alegría Del Hogar and centers on five Latina maids (Ana Ortiz, Dania Ramírez, Roselyn Sánchez, Edy Ganem and Judy Reyes) with ambition and dreams of their own while working for the rich and famous in Beverly Hills — with murder and intrigue thrown into the mix. The network is making the pilot episode available early on digital platforms beginning Sunday in both English and Spanish. The sneak peak comes ahead of the series’ on-air debut June 23. Following the premiere, Lifetime will make each episode available in both languages the day after its Sunday 10 PM airing. “We are thrilled to work with our distribution partners on making Devious Maids available in both English and Spanish to maximize the show’s crossover appeal among the broadest range of their customers”, said Rob Sharenow, Lifetime’s EVP and General Manager.
EXCLUSIVE: Melinda Page Hamilton and Matt Cedeno have landed recurring roles on Lifetime’s upcoming series Devious Maids. Both are expected to be featured in the tweaked pilot and will be upped to series regulars if the dramedy gets renewed for a second season. Marc Cherry‘s pilot Devious Maids, originally developed for ABC last season, is based on the hit Mexican telenovela Ellas son la Alegría del Hogar.
Marc Cherry‘s pilot Devious Maids is going to series at Lifetime. The cable network has handed a 13-episode order to the ABC Studios-produced project, originally developed for ABC where it received a pilot order this past season but missed …
Mariana Klaveno has been cast as Lily Munster in NBC’s Munsters reboot Mockingbird Lane. However, Klaveno’s deal is contingent on her being released from a pilot she had a regular role on: ABC’s Devious Maids. Klaveno is not one of the leads on Devious Maids and has just a few lines in the pilot. But, in light of the project’s possible move to Lifetime, in an act of gamesmanship or a mix of both, Devious Maids producer ABC Studios has so far refused to release the actress. I hear that, in a major departure from precedent, NBC is even willing to let Klaveno recur on Devious Maids in exchange for securing her in first position to Mockingbird Lane, where she would play the female lead.
ABC Studios has been looking to cut costs for Devious Maids‘ potential move to cable (I hear the main actresses have been asked to take a pay cut), but the studio has not agreed to convert Klaveno’s role to a recurring so she can join Mockingbird Lane. After one extension, I hear there is now a ticking clock that expires at the end of business today to get Klaveno released from Devious Maids so she can play Lilly Munster. At this point, with ABC Studios digging in (it has Klaveno in first position until at least June 30, when they can extend her option), it is probably going to take a miracle — or a call from NBC topper Bob Greenblatt to Devious Maids creator Marc Cherry — to get her released. If that doesn’t happen, NBC will likely go back to the drawing board and start casting the Lily Munster role again.
EXCLUSIVE: Daytime icon Susan Lucci is heading to primetime while staying close to her soap roots. The former All My Children star is returning to ABC with a plum co-starring role in the network’s pilot …