UPDATE, MONDAY AM: Indian actioner Dhoom 3 has set new benchmarks for a Bollywood movie at home and abroad. Distributor Yash Raj Films made a calculated decision not to release the movie with Thursday night previews and to instead go out day-and-date in key markets on Friday, increasing the frenzy surrounding the title. In India, it took $17.64M, breaking all previous records. On the international front, it took $3.435M in North America on 236 screens, outpacing the earlier estmate of $3.305M for the best Bollywood opening weekend ever. In the United Arab Emirates, it was at $2.801M; the UK was $1.451M, for the highest Bollywood non-holiday three-day weekend. In Australia the take was $765K and in Pakistan it was $630,500 for the biggest Bollywood openings of all time. Dhoom‘s total international weekend cume was $10.17M for a worldwide total of $28.11M. The next territories to release over the coming days are Morocco, the Maldives, Rwanda, Lebanon, Egypt, Germany, Peru, Romania, Japan, Russia, CIS and Turkey, with others to follow.
Specialty Box Office: ‘Her’ Nabs $42K Per-Screen; Bollywood’s ‘Dhoom 3′ Sizzles; ‘The Past’ Coasts In Opening; ‘Llewyn Davis’ Still Faring Well
In its limited debut, Spike Jonze‘s Her opened on 6 screens and tallied $257,815 over 3 days averaging $42,969 per screen. The tech-themed drama-romance starring Joaquin Phoenix as a man in love with his Siri-esque operating system (Scarlett Johansson) jumped to $361,474 over 5 days, averaging $60,246 for WB which has Oscar hopes for Phoenix. And beyond the Hobbits and Ron Burgundy shenanigans it was a Bollywood weekend in the USA (and Canada) this weekend. Bollywood also bows to the franchise machine and it cashed in with Dhoom 3, which Yash Raj Films opened in 236 theaters in North America, grossing over $3.3M and averaging a solid $14K. America and India did not have a good week diplomatically as protests raged in the subcontinent after a diplomat was arrested in NYC. Yash Raj touted some exciting factoids about the release Sunday morning: Dhoom 3 had the highest opening day gross of any Indian movie in North America Highest opening weekend gross of any Indian movie in North America First Bollywood movie to do over $1 million on opening day. Only Bollywood movie to do more than $1 million on 2 consecutive days. “Our biggest strength has been that our audiences are so clued in that technically we just need to announce a date and they will be there for a film like this,” Yash Raj’s VP – Int’l Operations, Avtar Panesar said this week. It will roll out further in the coming weeks.
China also made a grand opening with Feng Xiaogang’s Personal Tailor, launching in 9 locations this weekend. It opened in 9 runs, growing $104K for an $11,555 PSA.