An advertising snafu for biopic Diana has been cleared up in Paris. Over the weekend, a poster for the Naomi Watts-starrer was placed at the Place de l’Alma, near the entrance to the tunnel where the Princess of Wales died in a fatal 1997 car accident. The poster’s proximity to the crash site — and to the Flame of Liberty, in reality a gift to the city of Paris from The International Herald Tribune, but unofficially adopted as a monument to Diana following her death — drew loud criticism from the UK press and sparked upset on social media as photos of the poster popped up on the Web. JCDecaux, the advertising agency which placed the ads, tells me it received no phone calls or complaints, but that the posters were removed at the request of French distributor Le Pacte. A spokesperson at Le Pacte confirmed the posters were removed this afternoon Paris time and explained that the exact locations of posters are not hand-picked when a campaign is laid out. Rather they’re part of “global networks that include several hundred, even thousands of posters.” Given there are several thousand Diana posters around Paris right now, the person said the Place de l’Alma positioning was “a coincidence.”
BREAKING… Entertainment One will release Diana, the Princess Diana biopic starring Naomi Watts, on November 1 in the U.S. in limited nationwide release. The distributor plans an expansion in subsequent weeks. The Oliver Hirschbiegel-directed drama about a secret love affair that Princess Diana had shortly …
Cannes: EOne Announces Itself As Player In U.S. Distribution By Acquiring Naomi Watts-Starrer ‘Diana’
EXCLUSIVE: Entertainment One has acquired U.S. distribution rights to Diana, the Oliver Hirschbiegel-directed drama about a secret love affair that Princess Diana had shortly before her tragic death. With Naomi Watts as the princess, this was one of the higher-profile pictures shopped at the Cannes Film Festival and eOne bought the rights from Embankment Films and Ecosse Films. eOne will also distribute with major releases in the UK, Canada and Spain with the U.S. film coming in Oscar season later this year.
Hirschbiegel helmed the Oscar-nominated Downfall, and screenwriter Stephen Jeffreys wrote The Libertine. Watts, coming off an Oscar nom for The Impossible, stars with Naveen Andrews (best known for ABC’s Lost and The English Patient) in this drama about Diana’s covert love affair with Dr. Hasnat Khan, a Pakistani heart surgeon. This happened in the last two years of her life, before she met Dodi Fayed, and the need for privacy led to her meeting her lover in disguises. This gave her a sense of living an anonymous life, but her incredible worldwide fame became an issue. The film is produced by Ecosse Films’ Robert Bernstein and Douglas Rae.