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Odeon: 50% Of Box Office 3D Within 3 Years

By TIM ADLER in London | Monday July 19, 2010 @ 7:44am PDTTags: Digital 3D, Fashion, Theaters, UK Box Office

uk cinemaSo says Rupert Gavin, CEO of Odeon & UCI Cinemas, speaking on BBC radio. Odeon is spending £70 million ($107 million) converting screens to digital. Odeon expects to have 500 digital projects installed by the end of summer, with Cats & Dogs and Step Up 3 still to come on 3D.

Odeon’s also holding a 3D live fashion show for Ozwald Boeteng at its flagship Leicester Square site in September. Sashaying up and down the catwalk will be beamed live to other cinemas in Paris, Milan and Tokyo. I’ve always felt a bit sceptical when I hear multiplex operators tub-thumping cinemas as conference venues but live 3D does sound innovative. I’m guessing those 3D sunglasses look enough like Wayfarers to satisfy the fashionistas.

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Special Limited Edited Release Of ‘Avatar’

By NIKKI FINKE, Editor in Chief | Thursday July 8, 2010 @ 5:00am PDTTags: 3D, Avatar, Avatar 3D, Avatar:Special Edition, Digital 3D, IMAX 3D, James Cameron, James Cameron Avatar, Twentieth Century Fox

avatar narrowLOS ANGELES (July 7, 2010) _ Twentieth Century Fox and James Cameron today announced that AVATAR: SPECIAL EDITION will be released in theaters August 27, in a limited engagement and exclusively in Digital 3D and IMAX 3D.

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Digital 3D Screens Rise By 70% in 2010

By TIM ADLER in London | Tuesday June 22, 2010 @ 8:14am PDTTags: 3D, Digital 3D, Screen Digest, Theaters, Warner Bros Pictures

3D-glasses-404_675044cThere will be 15,300 digital 3D screens worldwide by the end of this year. This compares with 8,989 3D screens at the end of 2009. So says Screen Digest in its latest report, Digital Cinema Moves Into the Mainstream. Sixty per … Read More »

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