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Odeon: 50% Of Box Office 3D Within 3 Years

By | Monday July 19, 2010 @ 7:44am PDT

uk cinemaSo says Rupert Gavin, CEO of Odeon & UCI Cinemas, speaking on BBC radio. Odeon is spending £70 million ($107 million) converting screens to digital. Odeon expects to have 500 digital projects installed by the end of summer, with Cats & Dogs and Step Up 3 still to come on 3D.

Odeon’s also holding a 3D live fashion show for Ozwald Boeteng at its flagship Leicester Square site in September. Sashaying up and down the catwalk will be beamed live to other cinemas in Paris, Milan and Tokyo. I’ve always felt a bit sceptical when I hear multiplex operators tub-thumping cinemas as conference venues but live 3D does sound innovative. I’m guessing those 3D sunglasses look enough like Wayfarers to satisfy the fashionistas.

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Special Limited Edited Release Of ‘Avatar’

avatar narrowLOS ANGELES (July 7, 2010) _ Twentieth Century Fox and James Cameron today announced that AVATAR: SPECIAL EDITION will be released in theaters August 27, in a limited engagement and exclusively in Digital 3D and IMAX 3D.

This version of Cameron’s history-making and groundbreaking epic will include more than eight minutes of new footage. Since – and largely as of result of — AVATAR’s release last December, the number of available digital 3D screens has exploded, and moviegoers who missed experiencing the film in 3D will now have that opportunity.

Commented James Cameron: “Audiences repeatedly told me they wanted more of Pandora, and wished they could have stayed there longer. So we’re making that possible. AVATAR: SPECIAL EDITION will be exclusively in 3D, and will have eight minutes of never before seen footage, including new creatures and action scenes. Whether you already love the movie, or you’ve never seen it, with this Special Edition, you’ll be seeing it like never before.”

Commented Fox Filmed Entertainment chairmen and CEOs, Jim Gianopulos and Tom Rothman: “AVATAR: SPECIAL EDITION is especially gratifying, because not only has AVATAR become one of the most beloved films in history, but after its initial theatrical release, we have been inundated with requests to re-release the film in theaters in 3D. Equally important, we’re thrilled that Jim Cameron is able to give audiences even more of what they loved about AVATAR.”

The Oscar and Golden Globe winning epic is the

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Digital 3D Screens Rise By 70% in 2010

By | Tuesday June 22, 2010 @ 8:14am PDT

3D-glasses-404_675044cThere will be 15,300 digital 3D screens worldwide by the end of this year. This compares with 8,989 3D screens at the end of 2009. So says Screen Digest in its latest report, Digital Cinema Moves Into the Mainstream. Sixty per cent of the world’s digital screens will be 3D by Christmas. There will be 25,600 digital screens compared with 16,335 in 2009 – a rise of 57%.

Frantic building of 3D will come too late for distributors this summer though. I predict sharp elbows in the UK this August, with Hollywood releases pushing each other out of the way for precious 3D screen space.

August 6-8 is the crunch weekend. Warner Bros will have just released Cats and Dogs: The Revenge of Kitty Galore, while Universal debuts Step Up 3D. But Disney’s Toy Story 3 will still only be on its third weekend. One exhibitor tells me studios should brace themselves for sharp drop-offs.

With all the 3D screen building going on, too few screens will not be an issue next summer. Odeon and Cineworld both say 40-45% of their screens will have gone digital 3D. But will audiences have grown bored of the gimmick by then?

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