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RATINGS RAT RACE: ‘Deadliest Catch’ Slips From Record Highs But Still Strong, ‘Covert Affairs’ Grows, MTV’s ‘Teen Mom’ Debut Big

Nellie Andreeva

UPDATED: Cable had another solid showing last night. Discovery Channel’s Deadliest Catch came down from its meteoric heights last week but was still the highest-rated cable program, USA’s Covert Affairs showed growth in Week 2, and MTV saw a huge turnout for the second season premiere of Teen Mom.

Deadliest Catch at 9 PM drew 5.5 million viewers, down 36% from last week’s episode that featured the death of Captain Phil Harris. After the Catch at 10PM also averaged 5.5 million viewers, down 19% from last week.

USA’s rookie CIA drama Covert Affairs (5.2 million) had a promising second-week bump, up 7% in total viewers from its premiere audience. In adults 18-49, it averaged 2.05 million viewers, down 3% from last week but still the highest-rated new scripted cable series this year in the young demo.

On MTV, the second season premiere of Teen Mom at 10 PM drew 3.7 million viewers, a series high and up whopping 72% from the series’ highly-rated debut last year. In P12-34, Teen Mom delivered a 3.3 rating, up 50%. Following at 11PM was the debut of MTV’s new series If You Really Knew Me, which opened with a solid 1.9 P12-34 rating and 1.8 million total viewers.

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RATINGS RAT RACE UPDATE: Massive Audiences For ‘Deadliest Catch,’ ‘Covert Affairs’ Solid In Debut, ‘White Collar’ Down

Nellie Andreeva

phil-harris-deadliest-catchIt was an extraordinary night on cable last night, with a high-profile series debut (USA Network’s Covert Affairs), a high-profile series finale (MTV’s The Hills) and an extraordinary event episode on Discovery Channel’s Deadliest Catch. After weeks of ratings build-up, the late Capt. Phil Harris’ final episode on Deadliest Catch last night drew a record 8.55 million viewers at 9 PM, with 6.8 million staying on for After the Catch at 10PM. This was an all-time high for Deadliest Catch in total viewers as well as adults 18-49 (5.2 million) and adults 25-54 (5.7 million), shattering the series’ previous all-time record posted just last week (5.3 million total viewers, 2.6 million in 18-49 and 3.1 million in 25-54).

Covert_AffairsAiring against the huge Catch and the series finale of The Hills (3.0 million viewers at 10 PM, 2.3 million of them in the 18-49 demo) were the debuts USA’s freshman Covert Affairs and sophomore White Collar, which did respectable business under the circumstances. It was another solid premiere for a new original cable series this summer as Covert Affairs drew 4.9 million viewers for its opener at 10 PM. It performed well in the younger demos: its adults 18-49 average, 2.104 million, makes Covert Affairs the highest-rated scripted cable premiere this year in the demographic, edging out the 2.079 million 18-49 tally for TNT’s new drama Rizzoli & Isles (Rizzoli easily tops all cable newcomers in … Read More »

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