UK indie producer Zig Zag has sealed a raft of deals on its one-off sex therapy documentary Real 40 Year Old Virgins. The program first aired on Channel 4 earlier this year and stars Cheryl Cohen Greene, the therapist played by Helen Hunt in The Sessions. Discovery Fit & Health has acquired it for the U.S. and Discovery TLC has taken it in Poland. Other broadcaster deals include Australia’s ABC, RTL2 in Germany, Norway’s TV Norge, TV2 in Denmark, SBS in the Netherlands and VMMA in Belgium. The hourlong film follows Clive and Rosie as they work with therapists and accredited sex surrogates and try to resolve their long-standing difficulties with physical and emotional intimacy. The pair spends two weeks in California working up to losing their virginity. Vice president of commercial and current production Leila Monks brokered the deals on behalf of Zig Zag.
If you listened carefully, it sure sounded like Oprah Winfrey is starting to acknowledge what everybody else seems to know: that OWN — her cable channel joint venture with Discovery Communications — has been a disappointment since it was launched in January. “We’re all about raising this child, and it does indeed take a village,” the talk-show hostess told an audience of advertisers and ad buyers at Discovery’s upfront presentation Thursday. She added that “we are all learning more and more about the viewers.” She promised that, once her syndicated daytime talk show ends in May, “I get to devote my full attention to OWN,” but not until September. OWN’s live total day ratings among people between ages 25 and 54 were down 3.8% in the first quarter from the numbers that the channel it replaced, Discovery Health, delivered during the same period last year.
Fans of the now-defunct Discovery Health can rejoice. The core lineup of the cable channel, which ceased to exist on Jan.1 to make room for OWN, will return next month on Discovery’s FitTV channel. Beginning on Feb.1, FitTV will be rebranded as Discovery Fit & Health. The channel, which will be available in approximately 50 million homes, will bring back Discovery Health’s signature franchises, including series Dr. G: Medical Examiner, I’m Pregnant And…, 911: The Bronx and Untold Stories of the ER as well as popular stunts such as Baby Week, Psych Week, Adventures in Parenting, and New Year, New You. In the mornings, the channel will keep FitTV’s workout programming, including Bodies in Motion, Namaste Yoga and Shimmy.