The highly promoted videogame had been targeted for June to coincide with the release of Monsters University. Disney Infinity will include a host of Disney characters including Jack Sparrow from Pirates of the Caribbean, Buzz Lightyear from Toy Story as well as members of The Incredibles. Players personalize the game by collecting characters, vehicles, and gadgets and saving them to a virtual Toy Box they use in the game — sort of like Activision Blizzard’s Skylanders which has generated more than $1 billion in sales since its 2011 arrival, according to the New York Times. Disney Interactive Co-President John Pleasants told the NYT that retailers had pushed for an introduction date closer to the holiday season. The August 18 rollout means much less of the major release of the game will be counted in Disney’s fiscal year that ends in September. The interactive unit, which also includes Disney’s web and mobile platforms, hasn’t had a profitable year since it was formed in 2008. It generated $9 million in operating income on $291 million in revenue last quarter.
Disney Infinity Launch Delayed Till Aug. 18
Disney Interactive Hit With Layoffs
More than 50 employees at Disney Interactive lost their jobs today in what is being termed a restructuring within the online unit of the organization. A source close to the situation confirmed that the restructuring was completed … Read More »
Disney Online Buys Parent Site Developer Babble Media
BURBANK, Calif.–The Walt Disney Company (NYSE: DIS), through its wholly owned subsidiary Disney Online, has acquired Babble Media, Inc., a leading online parenting platform featuring more than 200 influential mom bloggers. The acquisition of Babble further strengthens the position of Disney Interactive Media Group’s Moms and Family portfolio as a leading online resource for moms and families.
Disney Interactive Will Provide Content To YouTube Next Year
The companies announced this morning that Disney will bring “family-friendly video entertainment” to Google’s video site as well as Disney.com beginning early in 2012. ”Programming will include video drawn from relevant family-friendly content currently available across YouTube, original video produced by … Read More »


