Another huge box office is on the way this weekend as tracking for Warner Bros’ 300: Rise Of An Empire (from Legendary Pictures) could be $40M-$45M, with Fox’s Mr. Peabody And Sherman roughly around $30M-$35M. But the story of this week is Divergent, which looks to be a whopper of a box office hit two and a half weeks out. Some distribs in the industry have it tracking between $50M-$60M. It bows March 21. (300 will open at 8 PM tomorrow so we’ll be watching those Thursday night numbers).
Marketing for Divergent, based on the Veronica Roth trilogy and starring Shailene Woody and Theo James, has been smartly done. Audiences got their first look at the trailer for Divergent ahead of The Hunger Games: Catching Fire last November, and it continued playing on The Hobbit: Desolation Of Smaug through the holidays. This weekend it will play before 300. Three weeks ago, it had 58% definite interest from females under 25 and has been racking up consistently as avid moviegoers’ first choice. That interest from females may end up hurting Muppets Most Wanted which bows the same weekend, but only time will tell. Read More »
EXCLUSIVE: Summit Entertainment has found its director for Insurgent, the follow-up to the upcoming Divergent that will launch a three-pic series based on Veronica Roth’s sci-fi novels. Robert Schwentke, whose credits include the 2010 action comedy Red that also came from Summit, has been tapped for duty, and he … Read More »
Here’s the final trailer for Summit‘s next big screen YA adaptation Divergent, about a young woman named Tris (Shailene Woodley) living in a dystopian future in which people are divided into five factions based on their personality. When Tris discovers she doesn’t fit into any … Read More »
For those who just can’t wait until a clip of the new Divergent trailer premieres on Jimmy Kimmel Live! later tonight, here’s a 12-second preview. This clip from Summit‘s pic starring Shailene Woodley and Theo James takes the action underwater and high above the streets and features … Read More »
Doug Wick and Lucy Fisher’s Red Wagon Entertainment has hired former Weed Road Pictures exec Nicki Cortese as VP Film and Television. The former ICMer spent the past five years at Akiva Goldsman’s Weed Road. She will work closely … Read More »
The stock’s up 5.8% in afternoon trading after Piper Jaffray analyst James Marsh said that social media buzz around Divergent – the sci-fi action film that premieres on March 21 — is tracking ahead of the patterns for … Read More »
Ellie Goulding’s haunting “Dead in the Water” is heard in the background of this new clip for Summit’s Divergent. Shailene Woodley stars in the sci-fi actioner based on Veronica Roth’s bestselling novel. Pic is set in a future where people are divided into distinct factions based on their personalities. … Read More »
Lionsgate, a business built on Summit’s Twilight Saga books and now The Hunger Games trilogy, continues to base its future slates on book acquisition. It’s worth noting that the studio is either in production or developing four of the … Read More »
Summit Entertainment is clarifying yesterday’s news that Divergent helmer Neil Burger won’t be coming back for the sequel Insurgent. Summit blames post production. Sounds similar to Gary Ross’s withdrawal from the second The Hunger Games because he couldn’t match the fast pace that Lionsgate wanted for Catching Fire, which was … Read More »
After several delays, the social media company formally introduced its potentially controversial video ad plan this morning — which helped Facebook shares rise about 2% in early trading, touching a new high of $55.18. “Without having to click or tap play, videos come to life in News Feed and start playing without sound,” Facebook says. The initiative, officially billed as a test, will start with promos for Lionsgate’s upcoming film, Divergent. Facebook says that people who aren’t interested can scroll past the ad while those who click on it will see the video play in a full screen with sound. When it’s over, viewers will see a carousel with access to two additional videos. Facebook says that mobile users don’t have to worry that the ads will eat into their data usage: They’ll be downloaded in advance when the smartphone or tablet has a WiFi connection. This still a work in progress. The company will “continue to refine this new way for brands to tell stories on Facebook to ensure the best experience for people and marketers.” Read More »
Shares are -7.7% at midday, and that’s partly due to the opening weekend performance of Hunger Games: Catching Fire which grossed $160.6M at domestic box offices and $147M internationally. The consensus among Wall Street analysts was that the film would see $165M domestically, with some going as high as $175M. So the weekend was a slight disappointment. But most aren’t worried about the film’s prospects. With strong results overseas, Catching Fire is “already one-third the way towards our [global box office] ultimate of $900M after only 3 days in release,” B. Riley’s Eric Wold says. Stifel analyst Benjamin Mogil says that the international performance “will really matter for the title to have material upside…and given the current trajectory we believe that this will be the case.” So why the drop in the stock price? Some investors figure that Lionsgate has peaked for now, and will lose buzz as people begin to focus on its next major film, Divergent, scheduled to open on March 21. Cowen and Co’s Doug Creutz says that while he’s “optimistic” that Divergent will become a franchise “we continue to expect a much lower level of performance than for Hunger Games” forecasting that the sci-fi action film based on the bestselling novel by Veronica Roth will generate $130M at domestic box offices.
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The first full-length trailer has dropped for Summit‘s Divergent. Shailene Woodley stars in the sci-fi actioner based on the bestselling novel by Veronica Roth. Divergent is set in a future world where people are divided into distinct factions based on their personalities. When Tris Prior (Woodley) learns … Read More »
Cowen and Company analyst Doug Creutz raises that concern this morning in a report that downgrades Lionsgate to “market perform” from “buy.” The production company’s been a Wall Street hero with the success of its The Twilight Saga and The Hunger Games franchises. Ender’s Game, The Hunger Games: Catching Fire, and Divergent. “Although we tend to think that these three films will, taken as a whole, perform well, we think there is a risk of a sell-the-news reaction even if expectations are met,” Creutz says. “If one or more films underperform, however, we think there is a risk of significant downside to shares.” He’s concerned that Ender’s Game — about a boy who’s given the responsibility to lead the world’s military against an alien invasion — will fail to reach wide audiences after its November 1 release. In addition to “its hardcore sci-fi theme and difficult source material,” Creutz says that book author Orson Scott Card’s opposition to gay marriage “could cause some of the potential audience to avoid the film.” The analyst projects a domestic box office of $70M, which probably wouldn’t be sufficient to justify sequels. Read More »
Shailene Woodley stars in Summit‘s next YA franchise as a teenager who discovers she’s a “divergent” who doesn’t fit into any one group in her futuristic society. When danger looms she sets out to uncover what’s behind a conspiracy to eliminate all of her kind. … Read More »
The action film starring Bruce Willis and Helen Mirren “underperformed our expectations at the domestic box office” but will “make a solid profit” as it opens in overseas markets, Lionsgate CEO … Read More »
Looking hard for new youth-oriented franchises to line up alongside The Hunger Games, Summit Entertainment gave the Comic-Con crowd in Hall H a peek at two aspirants to be franchises in Divergent and Ender’s Game.
Even though it went second today, I will focus first on Ender’s Game, the Gavin Hood-directed adaptation of the Orson Scott Card novel series about the attempt to find youthful prodigies with the gunner skills to save humanity from invading aliens. The film has gotten recent unwanted exposure because of the personal views the author has expressed against same-sex marriage, prompting distributor Summit to disavow attitudes that have nothing to do with the film.
While the film company might have preferred the issue not come up — the author was conspicuously absent — there was no such luck. When the panelists fielded questions, the first one was to ask how the makers of the film are dealing with the Card controversy. Producer Roberto Orci said they stood behind Summit and Lionsgate’s statement supporting lesbian, gay, bisexual and transgender rights and that he would hate to see the fortunes of the movie discounted, given its themes of tolerance and empathy. “Rather than shy away from this, I would reiterate that we support LGBT rights, and human rights,” Orci said. Read More »
Summit Entertainment is offering a first-look at footage of Divergent at Comic-Con this week. Today comes word that the futuristic sci-fi actioner will be digitally re-mastered into the immersive IMAX format and released in … Read More »
Summit Entertainment is rolling deep to Comic-Con with Divergent, the March 2014 pic the studio hopes will launch its next Hunger Games-esque franchise. The futuristic sci-fi actioner is adapted from Veronica Roth’s #1 … Read More »
Currently filming in Chicago, the futuristic action adventure is based on young adult novelist Veronica Roth’s New York Times bestseller and directed by Neil Burger from a script by Vanessa Taylor. Tony Goldwyn will portray Andrew, Tris’ father. He … Read More »