March 2-4 Weekend Actuals
1. The Lorax (Universal) NEW [3,729 Theaters] PG
Friday $17.5M, Saturday $31.3M, Sunday $21.4M, Weekend $70.2M
2. Project X (Warner Bros) NEW [3,055 Theaters] R
Friday $8.1M, Saturday $7.6M, Sunday $5.3M, Weekend $21.1M
3. Act of Valor (Relativity) Week 2 [3,093 Theaters] R
Friday $3.8M, Saturday $6.1M, Sunday $3.7M, Weekend $13.6M (-45%)
4. Safe House (Universal) Week 4 [2,553 Theaters]
Here’s the new look, with Universal’s press release below:
Universal shifts its El Lórax campaign for the Latino market into high gear tonight on Univision’s Premio Lo Nuestro Latin Music Awards. The animated Lorax character voiced in Spanish by Danny DeVito will introduce a band and the specially created 90-second preview below. It’s in English, with subtitles and voiceover announcement in Spanish. …
Danny DeVito voices the title character and Zac Efron, Taylor Swift voice the kids in Universal’s Dr. Seuss’ The Lorax. It opens March 2.
Universal has released a new trailer for Dr. Seuss’ The Lorax, the third film from Chris Meledandri’s Illumination Entertainment. The film opens March 2, 2012.
Universal Pictures and Illumination Entertainment have posted the first teaser trailer for Dr. Seuss’ The Lorax, the third film by Chris Meledandri’s Universal-based family film division. Meledandri cultivated a relationship with Audrey Geisel, the widow of Theodor Geisel, when he ran Fox Animation and they turned Horton Hears a Who …