Lorax Statue Missing From Dr. Seuss Widow’s La Jolla Home

By | Wednesday March 28, 2012 @ 3:30pm PDT

Police in the San Diego suburb of La Jolla are trying to figure out who stole the statue of the Lorax, based on the character from the Dr. Seuss book, from the garden of Seuss’ widow, Audrey … Read More »

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FX Acquires ’21 Jump Street’ & ‘The Lorax’

By | Tuesday March 20, 2012 @ 9:11am PDT
Nellie Andreeva

Dr. Seuss' The Lorax FX21 Jump Street FXFX has added two more box-office hits to its theatrical portfolio. The basic cable network has closed deals for the ad-supported TV rights … Read More »

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Dr. Seuss’ ‘The Cat In The Hat’ Get Another Life At Chris Meledandri’s Illumination

By | Thursday March 15, 2012 @ 3:25pm PDT
Mike Fleming

EXCLUSIVE: After topping the box office the past two weeks with Dr. Seuss’ The Lorax, Universal Pictures, Illumination Entertainment’s Chris Meledandri, and Audrey Geisel will tap the Dr. Seuss library for another classic title, and this one is a surprise. … Read More »

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Box Office Blockbuster: $70.7M For Dr. Seuss ‘The Lorax’ Is Year’s Biggest

March 2-4 Weekend Actuals

1. The Lorax (Universal) NEW [3,729 Theaters] PG
Friday $17.5M, Saturday $31.3M, Sunday $21.4M, Weekend $70.2M

2. Project X (Warner Bros) NEW [3,055 Theaters] R
Friday $8.1M, Saturday $7.6M, Sunday $5.3M, Weekend $21.1M

3. Act of Valor (Relativity) Week 2 [3,093 Theaters] R
Friday $3.8M, Saturday $6.1M, Sunday $3.7M, Weekend $13.6M (-45%)
Cume $45.1M

4. Safe House (Universal) Week 4 [2,553 Theaters]

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Universal To Unveil New Animated Logo Ahead Of ‘The Lorax’

By | Thursday March 1, 2012 @ 12:01am PST

Here’s the new look, with Universal’s press release below: Read More »

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‘The Lorax’ To Open At 269 IMAX Venues March 2

By | Tuesday February 28, 2012 @ 10:30am PST

Los Angeles, CA – Feb. 28 2012 – IMAX Corporation (NYSE:IMAX; TSX:IMX) and Universal Pictures today announced that the 3D-CG feature Dr. Seuss’ The Lorax will be released in the immersive IMAX® 3D format on Friday, Mar. 2. The

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Latino Market Trailer: ‘El Lórax’

By | Thursday February 16, 2012 @ 6:45pm PST

Universal shifts its El Lórax campaign for the Latino market into high gear tonight on Univision’s Premio Lo Nuestro Latin Music Awards. The animated Lorax character voiced in Spanish by Danny DeVito will introduce a band and the specially created 90-second preview below. It’s in English, with subtitles and voiceover announcement in Spanish. … Read More »

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Super Bowl Spot: ‘Dr. Seuss’ The Lorax’

By | Sunday February 5, 2012 @ 4:08pm PST

Danny DeVito voices the title character and Zac Efron, Taylor Swift voice the kids in Universal’s Dr. Seuss’ The Lorax. It opens March 2.

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Hot Trailer: Dr. Seuss’ ‘The Lorax’

Mike Fleming

Universal has released a new trailer for Dr. Seuss’ The Lorax, the third film from Chris Meledandri’s Illumination Entertainment. The film opens March 2, 2012.

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Hot Teaser Trailer: ‘Dr. Seuss’ The Lorax’

Mike Fleming

Universal Pictures and Illumination Entertainment have posted the first teaser trailer for Dr. Seuss’ The Lorax, the third film by Chris Meledandri’s Universal-based family film division. Meledandri cultivated a relationship with Audrey Geisel, the widow of Theodor Geisel, when he ran Fox Animation and they turned Horton Hears a WhoRead More »

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