Police in the San Diego suburb of La Jolla are trying to figure out who stole the statue of the Lorax, based on the character from the Dr. Seuss book, from the garden of Seuss’ widow, Audrey Geisel. Law enforcement officials speculate it may be a theft, perhaps for the value of the heavy statue melted down, or a prank. The statue was made by Geisel’s sculptor daughter, Lark Grey Dimond-Cates, for her step-father. Dr. Seuss’ The Lorax is currently in theaters, where the Universal Pictures release has grossed nearly $180 million after four weeks in release. Dimond-Cates made two copies of the statue; the other is in a museum.
FX has added two more box-office hits to its theatrical portfolio. The basic cable network has closed deals for the ad-supported TV rights to this weekend’s No. 1 movie 21 Jump Street (Sony), which opened with $36.3 million, and to Dr. Seuss’ The Lorax (Universal), which was No. 1 at the box-office the previous two weeks and has grossed $158.4 million to date domestically. So far this year, FX has bought the films that were No. 1 at the box-office nine of the first 11 weeks of 2012. The list includes Act Of Valor, Safe House, The Vow, Chronicle, Underworld: Awakening and Contraband.
EXCLUSIVE: After topping the box office the past two weeks with Dr. Seuss’ The Lorax, Universal Pictures, Illumination Entertainment’s Chris Meledandri, and Audrey Geisel will tap the Dr. Seuss library for another classic title, and this one is a surprise. They will begin developing a 3D CG-animated feature based on The Cat in the Hat. Rob Lieber has just been set to write the script. Meledandri will produce and Geisel will be executive producer.
Aside from Green Eggs And Ham and How The Grinch Stole Christmas!, The Cat In the Hat is arguably the most famous story generated by Theodor Dr. Seuss Geisel. The surprise comes from the fact that Universal turned it into a live action film in 2003. That film grossed $101 million domestic and $133 million worldwide, it cost about $109 million to make and was considered a big disappointment. While a live action Grinch was a big hit for Universal, Meledandri and Mrs. Geisel believe that the Cat has more than one life on the big screen. It is a very popular ride in Universal’s Islands of Adventure theme park, a ride that was always based on Dr. Seuss’s original drawings. The feeling among Meledranadi, Mrs. Geisel, and Universal Films chairman Adam Fogelson and co-chairman Donna Langley is that Seuss’s works connect better in animation, prompting Universal’s decision to make this the next project.
March 2-4 Weekend Actuals
1. The Lorax (Universal) NEW [3,729 Theaters] PG
Friday $17.5M, Saturday $31.3M, Sunday $21.4M, Weekend $70.2M
2. Project X (Warner Bros) NEW [3,055 Theaters] R
Friday $8.1M, Saturday $7.6M, Sunday $5.3M, Weekend $21.1M
3. Act of Valor (Relativity) Week 2 [3,093 Theaters] R
Friday $3.8M, Saturday $6.1M, Sunday $3.7M, Weekend $13.6M (-45%)
4. Safe House (Universal) Week 4 [2,553 Theaters] R
Friday $1.9M, Saturday $3.5M, Sunday $2M, Weekend $7.4M (32%)
5. Tyler Perry’s Good Deeds (Lionsgate) Week 2 [2,132 Theaters] PG13
Friday $1.8M, Saturday $3.4M, Sunday $1.8M, Weekend $7.0M (-55%)
6. Journey 2 (Warner Bros) Week 4 [3,060 Theaters] PG
Friday $1.4M, Saturday $3.2M, Sunday $1.9M, Weekend $6.5M
(-51%) Cume $85.2M
7. The Vow (Screen Gems/Sony) Week 4 [2,826 Theaters] PG13
Friday $1.8M, Saturday $2.8M, Sunday $1.4M, Weekend $6.0M
(-39%) Cume $111.6M
8. This Means War (Fox) Week 3 [2,342 Theaters] PG13
Friday $1.7M, Saturday $2.6M, Sunday $1.3M, Weekend $5.6M (-34%)
9. Ghost Rider 2 (Sony) Week 3 [2,487 Theaters] PG13
Friday $1.1M, Saturday $2.2M, Sunday $1.3M, Weekend $4.5M
(-50%) Cume $44.8M
10. Wanderlust (Universal) Week 2 [2,002 theaters] R
Friday $1.1M, Saturday $1.8M, Sunday $981K, Weekend $3.8M (-41%)
SUNDAY AM, 2ND UPDATE: Obviously huge pent-up demand for a true children’s classic, an ‘A’ CinemaScore, plus an overheated box office converged for a monster hit. Universal’s The Lorax lunged to $70.7M for the highest non-sequel animated/family film opening. ($5.4M from IMAX, or 8% of the gross which is on the high side for a family film.) It’s the biggest grossing film ever from a Dr Seuss book, as well as the biggest opener of 2012, the 4th biggest March opener, the 8th biggest animated PG film, …
Here’s the new look, with Universal’s press release below:
Los Angeles, CA – Feb. 28 2012 – IMAX Corporation (NYSE:IMAX; TSX:IMX) and Universal Pictures today announced that the 3D-CG feature Dr. Seuss’ The Lorax will be released in the immersive IMAX® 3D format on Friday, Mar. 2. The film is directed by Chris Renaud (Despicable Me) and features the voices of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, Rob Riggle, Jenny Slate and Betty White. Dr. Seuss’ The Lorax will open in 269 IMAX® digital theatres domestically, simultaneous with the film’s North American wide release. The animated adventure will also open in seven IMAX® digital theatres internationally, with additional runs debuting over the following weeks. Additional playdates will be added as pending bookings are confirmed.
Universal shifts its El Lórax campaign for the Latino market into high gear tonight on Univision’s Premio Lo Nuestro Latin Music Awards. The animated Lorax character voiced in Spanish by Danny DeVito will introduce a band and the specially created 90-second preview below. It’s in English, with subtitles and voiceover announcement in Spanish. Dr. Seuss’ The Lorax opens March 2.
Danny DeVito voices the title character and Zac Efron, Taylor Swift voice the kids in Universal’s Dr. Seuss’ The Lorax. It opens March 2.
Universal has released a new trailer for Dr. Seuss’ The Lorax, the third film from Chris Meledandri’s Illumination Entertainment. The film opens March 2, 2012.
Universal Pictures and Illumination Entertainment have posted the first teaser trailer for Dr. Seuss’ The Lorax, the third film by Chris Meledandri’s Universal-based family film division. Meledandri cultivated a relationship with Audrey Geisel, the widow of Theodor Geisel, when he ran Fox Animation and they turned Horton Hears a Who into an animated film. Dr Seuss’ The Lorax, featuring Danny DeVito as the voice of the title character, will be released March 2, 2012.