“Peabody here.” DreamWorks Animation is using the WABAC machine to transfer the world’s smartest person — er, dog — and his boy from The Rocky & Bullwinkle Show to the big screen. In Mr. Peabody & Sherman, the title duo (Ty Burrell and Max Charles, respectively) travel back …
Mipcom: Jeffrey Katzenberg Talks DreamWorks Animation TV & Offering $75M For 3 Extra ‘Breaking Bad’ Episodes
Jeffrey Katzenberg told a packed audience at Mipcom today that he offered the folks behind Breaking Bad $75M to produce three additional episodes of the hit series. But he had one criteria: They would have to be delivered in 30, six-minute chapters. The DreamWorks Animation chief said he would have used the content to create “the best pay-per-view scripted TV event ever” by releasing the snippets over 30 days on VOD platforms like iTunes for 99 cents per. “There’s no doubt people would buy it every day, everyone would be there waiting for the next six minutes,” he said. The self-confessed fan said he came up with the idea prior to learning how the show would end. Given the ultimate demise of its central character, it was “not a very good idea, as we now know,” Katzenberg laughed. But, he shared the story to exemplify his vision of the potential of short-form entertainment.
Katzenberg is Mipcom’s Personality of the Year and was delivering a keynote this afternoon in Cannes when he made the comments. “I have the courage of my convictions in this, I just think there is a whole new platform” for short-form entertainment to fill up “waiting time.”
The company’s had a strong run lately following better-than-expected box office sales for the March release The Croods, and potentially lucrative TV production deals with Netflix and Super RTL. DreamWorks Animation shares are …
He helped bankroll Barack Obama’s re-election and now the DreamWorks Animation CEO is aiming to take out the Senate Minority leader in next year’s midterms. Jeffrey Katzenberg today sent an email to fellow local Democrats urging them to turn up and hand over checks for Kentucky Secretary of State Alison Lundergan Grimes during her fundraising visit to LA on September 25-26. “Alison is the antidote to McConnell and all he represents. She can win, and she will win if she gets the support she needs,” said Katzenberg. “There is no more important election being held next year in this country,” he also wrote. The DWA boss and top Obama bundler said he’s already given all he legally can to Grimes’ campaign but asked for donors to hand over $5,200 and $10,000 to the Democrat. Politico first reported the Katzenberg letter. The only scheduled event planned so far is a lunch at Il Moro on September 25 but an insider tells me that a full mogul itinerary is being put together to introduce Grimes to all the major players and donors. She’s going to need every dime they give her. Expecting a strong challenge in 2014, Senator McConnell has already amassed a campaign war chest of almost $10 million according to fundraising report records – and that’s without RNC support and other third party backers.
PREVIOUS: Jeffrey Katzenberg has hired Dawn Taubin as Chief Marketing Officer at DreamWorks Animation, sources tell Deadline. Taubin’s appointment follows the departure of marketing chief Anne Globe. Katzenberg announced earlier this week that Globe had decided to leave DWA to start her own consulting business. Taubin formerly headed domestic marketing at Warner Bros from 2002 to 2008 where she oversaw the Harry Potter franchise, 300: Rise Of An Empire and the launch of Christopher Nolan’s Batman series. She also marketed the animated Happy Feet for WB. She also served as an award and marketing consultant on The Help and War Horse for DreamWorks Pictures.
Glendale, CA – August 8, 2013 – Dawn Taubin, one of the most experienced marketing executives in the entertainment industry, is joining DreamWorks Animation (Nasdaq: DWA) as chief marketing officer. Taubin, who most recently held the role of president of marketing for Warner Bros., will head all of marketing for the studio including theatrical, television and global brand initiatives.
UPDATE, 7:00 AM: CEO Jeff Katzenberg tells staffers this morning that Anne Globe ”has made the decision to leave DreamWorks Animation to start her own consulting business.” He praised her “unmatched dedication, drive and expertise” marketing DWA films, TV series, and theatrical productions and forging relationships with companies including McDonald’s, Intel, Hewlett Packard, Nickelodeon, and General Mills. “On a personal note, Anne, you’ve been a talented and creative executive, partner and friend to me. Your grace and strength are only outshined by your generosity and professionalism. You’re a class act and I hold you in the highest regard. I hope to continue our friendship for many years to come.” (See his full note below.)
PREVIOUS, 6:14 AM: The Chief Marketing Officer “has decided to leave the Company” today, DreamWorks Animation disclosed in an SEC filing this morning. The company reported the financial terms of Anne Globe’s separation which include her becoming fully vested in her restricted stock — although other equity-based and long-term incentive awards “have been canceled.”
Shares are up about 4.7% in post market trading after DreamWorks Animation released its Q2 report. It shows net income of $22.2M, +74.2% vs the period last year, on revenues of $213.4M, +31.1%. Revenues were well ahead of the …
The stock is down 7% midday as investors try to determine how much, or little, DreamWorks Animation can expect from Turbo following its weaker-than-expected $31.1M domestic opening weekend box office results. “Investors will probably shoot first and ask questions later given the domestic performance,” says Stifel analyst Benjamin Mogil …
Comic-Con: Cate Blanchett, Djimon Hounsou And ‘Game Of Thrones’ Kit Harington Join ‘How To Train Your Dragon 2′
Ross Lincoln contributes to Deadline’s Comic-Con coverage
Cate Blanchett, Kit Harington and Djimon Hounsou have joined the voice cast of How To Train Your Dragon 2, it was announced minutes ago during the DreamWorks Animation panel on the first official day of Comic-Con. Blanchett will play a character named Valka, a vigilante warrior devoted to rescuing dragons from enslavement. Hounsou will play Drago Bludvfist, a “maniacal” villain bent on capturing and enslaving the world’s dragons. Harington, who plays Jon Snow on the now-Emmy-nominated HBO series Game Of Thrones, will make his voice-acting debut as Bludvfist’s lieutenant Dragon Prince, the self-described “greatest dragon trapper in the world”; this will be Harington’s first time voice-acting. The announcements were made near the end of the panel, which was largely devoted to clips from and discussion of DreamWorks Animation’s just-released Turbo, Mr. Peabody & Sherman, and the second installment of the Dragon franchise; a third installment already has staked on a June 26 release date. Turbo director David Soren, Mr. Peabody director Rob Minkoff, and Dragon 2 helmer Dean DeBlois attended the panel, joined by DWA co-president of production Bill Damaschke.
Although Turbo was released yesterday to lukewarm response, audience reaction during the panel was positive. This continued with the response to a clip from Mr. Peabody & Sherman, which despite being based on characters nearly 50 years old saw every joke land strongly — and huge applause at the end. Two clips from How To Train Your Dragon 2 were shown, both of which received enormous response, including a few who stood and applauded when the second clip ended.
The new clip doesn’t divulge plot details, but there’s some fancy flying going on, along with serious free-falling. How To Train Your Dragon 2 takes place five years after the 2010 original — a half-billion-dollar global sleeper for DreamWorks Animation — and Toothless the dragon’s human Hiccup is …
Investors who bet on media should have warm memories from Q2. The Dow Jones U.S. Media Index rose 6.0% in the quarter vs. the Standard and Poor’s 500 which was +2.4%. Sony led the Big Media pack …
Listen to (and share) Episode 40 of our audio podcast Deadline Big Media, With David Lieberman. Deadline’s executive editor talks with host David Bloom about Daniel Loeb‘s latest efforts to persuade Sony to partly spin off its entertainment units; whether it’s time to dump the FCC decency rules; DreamWorks Animation’s global TV play; and whither Liberty Media and Charter now that talks have cooled on a possible purchase of Time Warner Cable.
DreamWorks Animation shares are up more than 9% pre-market while Netflix is up more than 5% after striking what it calls its largest-ever original content deal. The studio will produce at least 300 hours of programming exclusively for Netflix that will run across its global markets over several years. DWA says that makes this “a cornerstone of a major initiative” to “greatly expand its television production and distribution worldwide.” The shows will be “inspired by” DWA characters as well as ones from the Classic Media library it bought last year. The first series in this deal will air in 2014. (The companies had previously announced that DWA will produce an animated series for Netflix, Turbo F.A.S.T, that will be available in December.) Although the companies are short on details, the news reassures investors that Netflix and DWA can carry on nicely after each allowed carriage deals with Viacom to lapse.
DreamWorks Animation chief Jeffrey Katzenberg spoke at the Fortune Global Forum in Chengdu, China on Friday. He did not refer to last week’s move by the Chinese authorities to pull The Croods from release ahead of schedule, but he did address the differences between handling “rules, regulations, and traditions” in China versus in Hollywood. Here are his remarks on DreamWorks Animation’s history, and future, in the booming market:
Timing, we all know the importance of this. In fact, when the timing is right, anything and everything is possible. Today in China the timing is right. We’ve arrived at a unique moment in this country, and you might say it’s actually been 5,000 years in the making. For ages, China has been known for its Great Wall. Now it might be better symbolized by a portal of opportunity that has begun to swing open.
But as with everything else here, this portal is distinctly Chinese in its appearance, its intricacy and its functionality. At DreamWorks Animation, we are becoming something of a case study for how things and timing is so important when it comes to China. It all started a few years (ago) when two seemingly completely unrelated events were taking place at opposite ends of the planet.
In Beijing, the country’s leadership was recognizing the importance of soft power. Meanwhile in Hollywood, DreamWorks was given the green light to a movie called Kung Fu Panda. I would love to tell you that we did this as part of a very shrewd strategy to gain entrée into China. It wasn’t. We just liked the idea of a film about a panda who wants to do kung fu.