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It’s Official: Sony Pictures Sets Elias Plishner To Head Digital Marketing

By | Friday October 18, 2013 @ 4:29pm PDT

UPDATE, 4:29 PM: Elias Plishner is now officially Sony Pictures’ EVP Worldwide Digital Marketing. We hear talks moved a lot faster than anticipated and were wrapped yesterday.

PREVIOUSLY, Oct 11 PM: EXCLUSIVE: Elias Plishner is in negotiations to take on the title of EVP Worldwide Digital Marketing at Sony Pictures. We’re hearing that the talks could take awhile, but when the deal makes it would fill the hole left when Dwight Caines was elevated from that post to head of marketing at the studio following the surprise departure last month of Marc Weinstock. Plishner, currently carries the SVP title and would report to his former digital boss Caines. In the new role, he would be tasked with leading the strategic planning and creative direction on the studio’s online campaigns. In the same position Caines worked on more than 200 campaigns for films like Spider-Man and The Da Vinci Code franchises, Casino Royale, the Underworld and Resident Evil franchises and District 9. The marketing shakeup comes after Sony had a rough summer with films After Earth, Elysium, The Smurfs 2, and White House Down.

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Sony Names Dwight Caines President Of Theatrical Marketing

By | Wednesday September 25, 2013 @ 9:44am PDT
Mike Fleming

Related: Marc Weinstock Is Out In Sony Marketing Shake-Up

Deadline revealed yesterday that Sony had offered the top domestic marketing job to Dwight Caines and the studio just made it official. Caines might well be the very first marketing head at a major studio to come from the digital marketing division. Here’s the release:

Sony Pictures Entertainment today announced that it has named Dwight Caines as President of Theatrical Marketing for the Columbia TriStar Motion Pictures Group. Caines will report to Jeff Blake, Vice Chairman, Sony Pictures Entertainment and Chairman, Worldwide Marketing and Distribution. Caines will continue to oversee worldwide digital marketing for the studio, working closely on theatrical marketing with Nigel Clark, President of Marketing for Sony Pictures Releasing International, who will now also report to Blake.

Caines has served as head of the studio’s global digital motion picture marketing since 2005, leading all strategic planning, creative and campaign development including website implementation, media placement, social media and integration of third party promotions.

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Dwight Caines In Talks To Head Sony’s Domestic Marketing After Marc Weinstock Exit

By | Tuesday September 24, 2013 @ 2:43pm PDT
Mike Fleming

EXCLUSIVE: One day after the surprise exit of Marc Weinstock as head of marketing at Sony Pictures, the studio has offered Dwight Caines the job of head of domestic marketing. He’s expected to take the post before the week is out. Weinstock headed both domestic and foreign, and I am hearing that Amy Pascal and Michael Lynton will likely have Nigel Clark step up in that post. He worked under Weinstock.

Related: Marc Weinstock Is Out In Sony Marketing Shake-Up

Deadline was first to report yesterday that the job would likely be offered to Caines, who is president of Worldwide Digital Marketing for the studio, where he oversees all of the global media spending and strategies to promote digital marketing efforts. He has worked on over 200 digital marketing campaigns for films that include the Spider-Man and The Da Vinci Code franchises, Casino Royale, the Underworld and Resident Evil franchises and District 9.

He came to Sony in 1997 from JP Morgan Chase, where he was part of the team that developed the company’s online banking business. He came to Sony as director, Market Research and has climbed the ladder. Sony likes to promote from within, and it has been known that Caines was well regarded internally and that this opportunity might come his way at some point. Actually, heir apparent was the description I’d heard. Read More »

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Marc Weinstock Is Out In Sony Marketing Shake-Up:

By | Monday September 23, 2013 @ 4:54pm PDT
Mike Fleming

BREAKING: Marc Weinstock is out as president of worldwide marketing at Sony Pictures, and I’m hearing that Dwight Caines is the odds-on favorite to replace him. Caines has strategized Sony’s online marketing activities on its films and has been considered an heir apparent. I’m told that Weinstock could stay in the Sony fold; he might end up in a high position alongside Clint Culpepper at Screen Gems, where he had done marketing until he moved up in the Sony ranks. Sony insiders confirmed Weinstock is out but said nothing else has been sealed.

This is the second such move that has happened at Sony, after movie PR guy Steve Elzer lost his post. All of this comes after Sony Pictures had a rough summer with the films After Earth, Elysium, The Smurfs 2, White House Down. It was a rough enough summer that shareholder Daniel Loeb lambasted Sony management and was, in turn, zinged by George Clooney as not understanding the ebb and flow of film business hits and misses. The Weinstock situation is a surprise because he is a highly regarded marketing executive, one of those guys who can sell ice to eskimos. He has been hands-on in Sony and Screen Gems releases. Looks like another fall guy for a bad run. The first casualty is often the marketing guy.

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