UPDATE, 4:29 PM: Elias Plishner is now officially Sony Pictures’ EVP Worldwide Digital Marketing. We hear talks moved a lot faster than anticipated and were wrapped yesterday.
PREVIOUSLY, Oct 11 PM: EXCLUSIVE: Elias …
Deadline revealed yesterday that Sony had offered the top domestic marketing job to Dwight Caines and the studio just made it official. Caines might well be the very first marketing head at a major studio to come from the digital marketing division. Here’s the release:
Sony Pictures Entertainment today announced that it has named Dwight Caines as President of Theatrical Marketing for the Columbia TriStar Motion Pictures Group. Caines will report to Jeff Blake, Vice Chairman, Sony Pictures Entertainment and Chairman, Worldwide Marketing and Distribution. Caines will continue to oversee worldwide digital marketing for the studio, working closely on theatrical marketing with Nigel Clark, President of Marketing for Sony Pictures Releasing International, who will now also report to Blake.
Caines has served as head of the studio’s global digital motion picture marketing since 2005, leading all strategic planning, creative and campaign development including website implementation, media placement, social media and integration of third party promotions.
EXCLUSIVE: One day after the surprise exit of Marc Weinstock as head of marketing at Sony Pictures, the studio has offered Dwight Caines the job of head of domestic marketing. He’s expected to take the post before the week is out. Weinstock headed both domestic and foreign, and I am hearing that Amy Pascal and Michael Lynton will likely have Nigel Clark step up in that post. He worked under Weinstock.
Deadline was first to report yesterday that the job would likely be offered to Caines, who is president of Worldwide Digital Marketing for the studio, where he oversees all of the global media spending and strategies to promote digital marketing efforts. He has worked on over 200 digital marketing campaigns for films that include the Spider-Man and The Da Vinci Code franchises, Casino Royale, the Underworld and Resident Evil franchises and District 9.
He came to Sony in 1997 from JP Morgan Chase, where he was part of the team that developed the company’s online banking business. He came to Sony as director, Market Research and has climbed the ladder. Sony likes to promote from within, and it has been known that Caines was well regarded internally and that this opportunity might come his way at some point. Actually, heir apparent was the description I’d heard.