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IT’S GOOD TO BE BAD! ‘Despicable Me 3D’ Doubles Expectations For $60.1M Weekend; R-Rated ‘Predators’ On Target With $25.3M; ‘Eclipse’ Global Cume Now $456M; See How This Hollywood Summer Is Doing Overseas

SUNDAY AM: It was a great weekend at the box office with the total tally $202M, up an impressive +41.4% from last year. And that doesn’t factor in next week which features the most anticipated movie of the summer, Chris Nolan’s Inception. Year to date, 2010 revenues are running $5.9M, that up 5.06% over last year. But attendance is down 1.42%. Summer 2010′s grosses are even more important internationally than domestic for a lot of motion pictures. So in this extended report I’ve included additional detail on the overseas releases all heavily impacted by World Cup play:

despicable_me_movie_poster_02-550x8741. North American box office numbers show that Universal Pictures is enjoying something it hasn’t had in a very long time: a big fat hit film. That’s because weeks of great parent-kid family tracking for Despicable Me 3D translated into what even rival studios told me was ”amazing” attendance of Friday’s $21.7 million and Saturday’s $21.3M for a $60.1M weekend opening despite having two other 3D family films in the marketplace. Still, Despicable Me found 3,476 theaters, of which 1,551 locations were in 3D, and managed to double Universal’s expectations of opening domestic grosses. Exit polling data showed the film received an “A” Cinemascore and the audience was 55% kids 12 years and under and parents.

You’ve got to credit those wonderful movie trailers and TV ads that communicated the movie’s bold originality. (Who doesn’t want minions trailing them!) Despicable Me is the first 3D CGI film from Universal’s animated/family-film production company partner, Illumination … Read More »

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‘ECLIPSE’ KEEPS BREAKING RECORDS: Twilight Saga Threequel Sets Best Ever Wednesday Opening Of $68.5M; Thursday $24.2M; Six-Day July Fourth Holiday Estimated At $178M; Twi-Hards Mob Theaters In U.S., Canada, Overseas

twilight-saga-eclipse-poster10TH UPDATE, THURSDAY 11 PM: No. 1 at the North American box office was the Twilight Saga: Eclipse with what looks like $24.2M today for a new cume of $92.8M and $110M for 5 days with a total of $178M for the 6-day July Fouth Holiday since Wednesday. That would put the pic just shy of Spider-Man 2 which holds the July 4th holiday record with $180M.

9TH UPDATE, THURSDAY 3:30 PM: Summit Entertainment is disclosing that THE TWILIGHT SAGA: Eclipse had “an incredible start” internationally. Despite great weather and the World Cup, Eclipse launched with an estimated $19M from 22 markets. The only major territories that opened on June 30th were Italy, Brazil, and Russia. Other majors like Spain, Australia and Mexico launch today. France, Germany, S. Korea and Japan will launch in the weeks to come. Here are some highlights of opening day results: Eclipse Kicks Off Big International Run

8TH UPDATE, THURSDAY 8 AM: I can report now that the 3rd film in Stephenie Meyer’s Twilight Saga series of novels is off to a record-breaking start at the North American box office. Summit Entertainment’s ECLIPSE opened to $68.5 million today which shattered the best-ever $62 million for a Wednesday single day opening set last summer by Paramount’s Transformers 2. That $68.5M included Eclipse‘s record-setting $30M from Wednesday 12:01 AM and 3 AM showings at more than 4,000 theaters in the U.S. and Canada. Eclipse also registered the biggest single day opening during the summer play period, besting The Dark Knight‘s $67.2M. But the Twilight saga’s 2nd film, New Moon, still holds the largest single day opening record of $72 million. Eclipse is playing in 4,416 domestic locations, which sets another record for the biggest ever release in Hollywood history, surpassing Iron Man 2‘s 4,380 venues. 

eclipse orange2Stay tuned for the David Slade-directed Eclipse starring Kristen Stewart, Robert Pattinson, and Taylor Lautner from Melissa Rosenberg’s script to set more records over this 6-day July 4th holiday weekend. I’ve learned that 57% of the audience attending opening day did so because of the “subject matter”, while 36% did so because of the actor in the lead role, and 15% because of the actress in the lead role. Eclipse received a Cinemascore overall grade of “A” with 92% of moviegoers giving the pic an A or B. Read More »

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Tent City Twi-Hards: Up Close & Personal

By | Thursday June 24, 2010 @ 4:27pm PDT

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‘Eclipse’ Top Advance Ticket Seller Of Year

eclipse tent city6EXCLUSIVE: So many Twi-hards stood in line since Monday in advance of tonight’s Eclipse premiere that Summit Entertainment had to set up a 2nd tent city on Chick Hearn Boulevard to accommodate them all outside the Nokia Theater and L.A. live plaza. Trust me, any Hollywood studio would love to have this problem. Right now Eclipse is both Fandango’s and MovieTickets.com’s top advance ticket-seller of the year. And the third movie in the Twilight saga still has another week of ticket sales before its release date. Eclipse leads the Fandango Five with over 52% of daily ticket sales, even with strong daily sales for Toy Story 3 and Karate Kid. MovieTickets.com is also reporting Eclipse online ticketing represent over 50% of daily sales. On Fandango, Eclipse was voted “The Most Anticipated Movie Of The Summer” by the majority (32%) of Fandango moviegoers in a May 2010 poll. Now it’s been among Fandango’s Top 5 ticket-sellers on a daily basis ever since tickets first went on sale five weeks ago.

eclipse tent city5The studio isn’t playing the lowering expectations game this time around; execs know this 3rd film in the Twilight Saga is going to be huge. The only question is whether it’ll surpass the sequel New Moon which was the biggest yet. ”New Moon set the bar so high as a cultural phenomenon that Eclipse can only try to reach that number,” a … Read More »

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