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What The Beats Acquisition Means For Apple

Deadline's David Lieberman explains what Apple is getting for its $3B buy of Beats.

Just hours afterEddy Cue and Jimmy Iovine the biggest deal in Apple’s history, two of the key players in the $3 billion acquisition of Beats Electronics and Beats Music took to a conference stage to say the deal took a decade to happen, and then virtually no time at all. “I asked them every day for 10 years,” said Jimmy Iovine, the long-time Universal Records executive who co-founded Beats with rap super-producer Dr. Dre. “These guys are not easy to get to. They make deals like they make products,” as he made a wringing motion with his hands.

Iovine and Apple Sr. Vice President of Internet Software and Services were on stage at the Code Conference in Palos Verdes, CA, this evening just hours after the much-rumored deal was finally announced, bringing the maker of hugely popular (and frequently-criticized) headphones and portable speakers and a budding but still small music streaming service to the tech giant for $3 billion.
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