Here’s the other shoe dropping after new Star Wars owner Disney shuttered LucasArts, the video game producer that had been behind the majority of games related to George Lucas’ Star Wars franchise. At the time of that announcement — which included laying off more than 150 employees — Disney said it planned to use a licensing model. EA already has worked in this business before, creating Star Wars: The Old Republic.
BURBANK and REDWOOD CITY, Calif., May 6, 2013 — The Walt Disney Company (NYSE: DIS) and Electronic Arts Inc. (NASDAQ: EA) today announced a new multi-year exclusive licensing agreement to develop and publish globally new games based on Star Wars characters and storylines.
Under the agreement, EA will develop and publish new Star Wars titles for a core gaming audience, spanning all interactive platforms and the most popular game genres, while Disney will retain certain rights to develop new titles within the mobile, social, tablet and online game categories.
“This agreement demonstrates our commitment to creating quality game experiences that drive the popularity of the Star Wars franchise for years to come,” said John Pleasants, Co-President of Disney Interactive. “Collaborating with one of the world’s premier game developers will allow us to bring an amazing portfolio of new Star Wars titles to our fans around the world.” READ MORE »