EXCLUSIVE: Based on a book proposal, Fox 2000 has made a preemptive acquisition of Insomniac: The Life And Times of Pasquale Rotella, a memoir that the Electronic Dance Music mogul is writing with A Million Little Pieces author James Frey. The book, which St. Martin’s Press will publish next summer, tells of Rotella’s rags to riches ride as the architect of Insomniac, a company behind the biggest EDM events in the country. Rotella became a promoter at the beginning of the rave scene in the early 1990s, starting with 50 people in warehouses in Venice Beach, to staging events like the Electric Daisy Carnival Flagship Festival, which draws 400,000 to Vegas each June. He reportedly sold half his company to Live Nation for $50 million.
Temple Hill‘s Wyck Godfrey and Marty Bowen will produce with Haven Entertainment’s Rachel Miller, and Fox 2000′s Elizabeth Gabler and Erin Siminoff will oversee it with Temple Hill’s Isaac Klausner. The studio views it as a way into the immensely popular EDM world, with an edgy 8 Mile/Social Network-type look look at a provocative character scratching for his share of the American dream. Mollie Glick at Foundry and Lev Ginsburg at Ginsburg Daniels brokered the deal. Frey’s repped by WME.