Ellen DeGeneres’ talk show won bragging rights for the official fall syndication premiere week. Ellen averaged a 2.9 household rating/8 share and a 1.8/11 in women 25-54 in the metered markets, improving on its September 2011 average by a big 45% in households and 64% in women 25-54, in part thanks to a stronger lead-in on the NBC stations from newbie Steve Harvey. Ellen also was pretty steady through the week, starting with a 3.1 HH rating for its 10th-season premiere and finishing with a 2.9 on Friday. READ MORE »
UPDATE, 12 PM: The numbers for all of yesterday’s daytime syndicated talk shows are in. Not surprisingly, the 10th-season premiere of Ellen featuring guests Patrick Dempsey, Pink and the Fierce Five, came up on top with a 3.0 household rating/8 share in the metered markets, 50% time period improvement vs. last year, and a 2.2/12 in women 25-54, the highest-ever demo number for an Ellen season premiere. Kelly & Michael (2.9 HH, 1.7 W25-54) was second, followed by the fourth-season premiere of Dr. Oz (2.8, 1.6) and Katie (2.8, 1.6). Dr. Oz was No. 1 in cumed household ratings. Ricki Lake (0.8, 0.4) was dead last among all new and returning talk shows, with Jeff Probst (1.0, 0.7) doing only a little better. Yesterday’s rankings should carry an asterisk as top talk show Dr. Phil was a repeat and will launch its new season today.
PREVIOUS 8 AM: Katie Couric‘s new syndicated talk show Katie got off to a strong start yesterday with a 2.8 household rating/8 share in the 56 U.S. metered markets to lead the pack of new daytime talk shows by a large margin. It equaled the highest daytime talk show opener in the last decade, Rachael Ray, in 2006 (2.8), the best premiere since Dr. Phil‘s 5.2 rating in September 2002. Katie, which featured guest Jessica Simpson, built on its lead-in by 12% and improved its time period year-to-year by 22%. (The show replaced soap General Hospital in about half of the country, with the soap now serving as its lead-in.)