Ellen‘s popular 12 Days Of Giveaway year-end stint is bringing record ratings this year. After matching its highest weekly household rating (3.0) and viewership (4.1 million) in three years during the week leading to the giveaway (Nov. 25-29), Ellen set a new viewership high the following week, Dec. 2 (3.0 HH rating, 4.2 million), which included the first two days of giveaway. Then the week of Dec. 9, which featured five days of giveaways, the Ellen DeGeneres-hosted show set records in both categories, averaging a 3.2 HH rating and 4.4 million total viewers. It finished neck and neck with the syndication talk show rating leader Dr. Phil (3.3). Celebrities visiting the show the week of Dec. 9 included Jake Gyllenhaal, Lea Michele and Tom Hanks. Ellen likely will match or set new high marks with the conclusion of the giveaway stint during the week of Dec. 16 when ratings are released next week.
Young ‘Ellen’ Stars Sophia Grace & Rosie To Topline NBC Comedy & Feature Produced By Ellen DeGeneres
EXCLUSIVE: Are these the next Olsen twins? Ellen standouts Sophia Grace Brownlee and Rosie McClelland, are getting their own primetime show, which will be executive produced by Ellen DeGeneres. It is part of the big plans DeGeneres’ company, A Very Good Production, has for the young cousins. It also is producing a direct-to-video feature toplined by the pint-sized stars who have emerged as one of the biggest ratings draws on DeGeneres’ talk show.
Sophia Grace, 10, and Rosie, 7, are set to star in a comedy series project that has been set up at NBC with a script commitment. A Very Good Prods is producing in association with Warner Bros TV, where the company is based, with DeGeneres and Jeff Kleeman executive producing. Search is underway for a writer to hone in on a premise. In the movie, written by Erik Patterson & Jessica Scott and directed by Brian Levant, Sophia Grace and Rosie, playing versions of themselves, are sent to be correspondents at a royal coronation: one of three princesses is going to be chosen to lead the country. The two girls find themselves caught up in royal intrigue as they help the best candidate win the throne. Production on the film, done through Warner Bros’ home video division, starts next month.
UPDATE, 12 PM: The numbers for all of yesterday’s daytime syndicated talk shows are in. Not surprisingly, the 10th-season premiere of Ellen featuring guests Patrick Dempsey, Pink and the Fierce Five, came up on top with a 3.0 household rating/8 share in the metered markets, 50% time period improvement vs. last year, and a 2.2/12 in women 25-54, the highest-ever demo number for an Ellen season premiere. Kelly & Michael (2.9 HH, 1.7 W25-54) was second, followed by the fourth-season premiere of Dr. Oz (2.8, 1.6) and Katie (2.8, 1.6). Dr. Oz was No. 1 in cumed household ratings. Ricki Lake (0.8, 0.4) was dead last among all new and returning talk shows, with Jeff Probst (1.0, 0.7) doing only a little better. Yesterday’s rankings should carry an asterisk as top talk show Dr. Phil was a repeat and will launch its new season today.
PREVIOUS 8 AM: Katie Couric‘s new syndicated talk show Katie got off to a strong start yesterday with a 2.8 household rating/8 share in the 56 U.S. metered markets to lead the pack of new daytime talk shows by a large margin. It equaled the highest daytime talk show opener in the last decade, Rachael Ray, in 2006 (2.8), the best premiere since Dr. Phil‘s 5.2 rating in September 2002. Katie, which featured guest Jessica Simpson, built on its lead-in by 12% and improved its time period year-to-year by 22%. (The show replaced soap General Hospital in about half of the country, with the soap now serving as its lead-in.)