When it comes to the thought of tubthumbing himself to his peers during Emmy season, Brooklyn Nine-Nine co-creator Michael Schur personally exclaims, “I don’t want to get involved with vote solicitation.” Shur’s philosophy isn’t uncommon among the denizens of actors, actresses and show creators during Emmy season: Nobody wants to be seen schilling for a vote.
However, in the last few months, a prospective nominee might have had the opportunity to make a couple of appearances outside the litter of TV Academy screenings; events that by their nature aren’t considered traditional Emmy campaign stops, but in hindsight, were potentially the best exposure for a contender in the conversation: The American Comedy Awards and The White House Correspondents’ Dinner. Read More »
We know too well the ins and outs of how Gravity and Dallas Buyers Club barely made it to the big screen. These rags-to-riches backstory tales are used by film marketing execs to curry Oscar votes, but the strategy isn’t always such a deliberate part of an Emmy campaign.
Arrested Development’s resurgence on Netflix after Fox canceled it was last year’s underdog story that nabbed the show three Emmy nominations. This year, Marc Cherry’s Devious Maids could use a similar boost. The show was developed by ABC, rejected after a series order and then saved by Lifetime. Next year, NBC’s Emmy-less Parks and Recreation, which will end its series run at the end of next season, will have its own sob story to use against the competition. Read More »
Networks and the major studios’ TV production arms are ripping pages out of the Oscar strategy book (even tapping boutique Oscar advisers) to mastermind A-list soirees and guerrilla campaigns to move the buzz meter beyond DVD screeners and TV Academy Q&As. This year, Fox and NBC Universal are rolling a Brooklyn Nine-Nine food truck all over LA, handing out coffee and donuts. Last year, Netflix blitzkrieged the town with several For Your Consideration stunts, including putting lawn signs for House of Cards and Arrested Development in upscale Emmy-voter neighborhoods.
Related: ‘Brooklyn Nine-Nine’ Campaigns Hits L.A. Streets With Food Truck
The result? Fourteen nominations. While Netflix is mum on its tricks for this year, other networks are shooting for the stars. Fox invited TV Academy voters to the studio lot for a Modern Family wedding-themed cocktail reception (above) in the spirit of Mitch and Cam’s nuptials. Brooklyn Nine-Nine threw a “Steak-Out” on the Universal lot. FX is getting voters in a New Orleans state of mind with a Creole-themed barbecue to celebrate American Horror Story. And A&E followed its screening of Bonnie & Clyde with a Prohibition-themed party.
Even if an Emmy campaign turns into a bust for a network, it still can be about the prestige. “At USA we would ask each year if we had the money for an … Read More »