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Esquire Network’s New Debut Date Sept. 23

By THE DEADLINE TEAM | Wednesday May 29, 2013 @ 12:06pm PDTTags: Esquire Network, NBCUniversal

Esquire Network was originally set to launch April 22 but was pushed back last month to have more original programming ready to go, according to GM Adam Stotsky. The NBCUniversal channel has been in the process of transforming since NBCU and Hearst announced the new network in February. Now it will kick off primetime on Monday, September 23 with a two-hour special that commemorates Esquire magazine’s landmark 80th anniversary. Here’s the release that announces the original programming that will join off-net acquisitions Late Night With Jimmy Fallon, Parks And Recreation, Party Down, Burn Notice and Psych.

Los Angeles, CA (May 29, 2013) – Esquire Network will debut on Monday, September 23, 2013, it was announced today. The network will kick off primetime with a two-hour special that commemorates Esquire magazine’s landmark 80th anniversary, timed to coincide with the October debut of the magazine’s anniversary issue. The original ESQUIRE 80TH ANNIVERSARY SPECIAL (WT) will look back at the social, political and cultural forces that shaped our lives over the last eight decades – told through the lens of the magazine, its stories, images and covers. READ MORE »

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NBCUniversal Promotes Maureen Murphy To Run E! And Esquire Network Ad Sales

By THE DEADLINE TEAM | Monday May 6, 2013 @ 10:31am PDTTags: E! Entertainment, Esquire Network, Maureen Murphy, NBC Universal

NEW YORK – May 6, 2013 – NBCUniversal today announced that longtime NBCUniversal executive Maureen Murphy has been promoted to Senior Vice President, E! and Esquire Network Advertising Sales. She will report to Laura Molen, Executive Vice President, Cable Advertising Sales, NBCUniversal. In her new role, Murphy will oversee advertising sales strategy and 360 integration agreements for E!, the pop culture powerhouse, as well as Esquire Network, a strategic partnership between NBCUniversal and Hearst Magazines launching this summer.

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Esquire Network’s Launch Pushed To Summer

By NELLIE ANDREEVA | Monday April 15, 2013 @ 10:54am PDTTags: Esquire Network
Nellie Andreeva

Esquire NetworkG4′s transformation into Esquire Network is being postponed. Originally slated for next Monday, it will now be done in the third quarter. “We have an opportunity to launch with more original programming than we had envisioned,” … Read More »

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NBC & Esquire Network To Share ‘American Ninja Warrior’ Again This Summer

By NELLIE ANDREEVA | Monday April 8, 2013 @ 12:19pm PDTTags: American Ninja Warrior, Esquire Network, NBC
Nellie Andreeva

G4 may have transformed itself into Esquire Network, but some things are staying the same — like the cable network’s obstacle course competition series American Ninja Warrior airing in a shared window with sibling NBC. The show … Read More »

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Esquire Network Orders 2 Unscripted Series

By NELLIE ANDREEVA | Tuesday March 5, 2013 @ 8:49am PSTTags: Esquire Network
Nellie Andreeva

The newly revamped Esquire Network (formerly G4), which targets upscale males, continues to aggressively build up content, ordering two new six-episode reality primetime series to a premiere this summer.

The half-hour How I Rock It (working title), from Ryan Seacrest Prods. and Citizen Jones, host and NBA superstar Baron Davis profiles athletes, musicians, celebrities, designers, influencers and street-style icons whose careers, lives and lifestyles are setting a stylish new standard for today’s modern man.

The hourlong docuseries Risky Listing (working title), from Zodiak New York, profiles the high-end listings agents who wheel and deal in the exclusive, intensely competitive world of New York nightlife real estate. The series will follow along with the agents as they cut deals for the hottest bar, restaurant and nightclub spaces. Read More »

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Esquire Network Acquires ‘Late Night With Jimmy Fallon’

By NELLIE ANDREEVA | Thursday February 28, 2013 @ 9:36am PSTTags: Big Deals TV, Esquire Network, Late Night With Jimmy Fallon
Nellie Andreeva

The newly revamped Esquire Network (formerly G4) has reached within NBCUniversal for its next acquired property, picking up exclusive cable television rights to NBC’s late-night talk show Late Night With Jimmy Fallon. Starting Wednesday, April 24, … Read More »

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New Esquire Network Hires PR And Marketing Execs

By THE DEADLINE TEAM | Wednesday February 20, 2013 @ 9:21am PSTTags: Esquire Network

Esquire Network is beginning to staff up for its April 22 launch as a rebranded channel formerly known as G4. PR veteran Katherine Nelson has joined as Head of Communications and will craft all communications strategy and oversee corporate communications and program publicity for the network. Also, former Comedy Central marketing exec Deena Stern has come aboard as Head of Marketing, overseeing marketing and strategic planning for on-air, off-air, digital and ad sales. Both will report to Esquire Network GM Adam Stotsky. Read More »

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It’s Official: NBCU To Rebrand G4 As Esquire Network In Partnership With Hearst

By NELLIE ANDREEVA | Monday February 11, 2013 @ 7:13am PSTTags: Big Deals TV, Esquire Network, G4, NBC Universal
Nellie Andreeva

Related: Esquire Channel? NBCU In Talks With Hearst About G4 Partnership

Beginning April 22, the G4 network will be rebranded the Esquire Network in a partnership between NBCUniversal and Hearst Magazines to create a television network for upscale males. Owned and operated by NBCU, Esquire Network will be helmed by G4 General Manager Adam Stotsky, who will work closely with David Granger, Editor in Chief of Esquire magazine, to develop the brand. G4′s flagship competition series American Ninja Warrior will return for its fifth season, to air this summer on Esquire Network and NBC. Additionally, Esquire Network will air an array of off-network scripted series, including NBC’s Parks And Recreation and Starz’s Party Down, both starring Adam Scott.

Esquire Network plans to expand on G4’s foundation of games, gear and gadgets. Program categories and genres will feature not only gaming and technology but also entertainment, food, fashion, women, humor, travel, competition, danger and more. Esquire’s unscripted projects in development include Knife Fight, executive produced by Drew Barrymore, Flower Films and Authentic Entertainment. Hosted by Top Chef winner Ilan Hall, Knife Fight is an underground, after-hours cooking competition where talented chefs go head to head in front of a rowdy crowd of celebrities, critics and die-hard foodies. Another original series, The Getaway (working title), is executive produced by Anthony Bourdain and Zero Point Zero and features travel-loving, well-known personalities — people deservedly famous for excellence in their fields — who take viewers to their favorite city on the planet, giving the insiders’ track on their top spots to eat, drink, shop and hang out. “There is a vastly under-served audience in cable TV — today’s modern man — and by joining forces with Esquire, we will deliver a multi-platform experience to this upscale, engaged, passionate audience, one that widens the aperture beyond G4’s technology and gaming base,” Stotsky said. “Esquire magazine brings 80 years of unparalleled insight into what makes men tick, and we will incorporate the best of this iconic brand to produce original shows that build the network for growth and success.” Read More »

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