Dave Serwatka has been named VP Current Programming, Jamie French has joined as VP Communications and Marta Harmon will serve as VP Marketing, Esquire Network said today. Serwatka will oversee and guide the network’s current programming division, reporting to Matt Hanna, Head of Original Programming. Serwatka joins Esquire Network following a nine-year tenure at Bravo Media, where he most recently served as Vice President of Current & Cross Platform Productions. French will manage Esquire Network program publicity and talent relations for its slate of new original programming, reporting to Head of Communications Katherine Nelson. Most recently, French served as Vice President, Communications for Style Network And Harmon will oversee consumer, trade and event marketing in her role as Vice President of Marketing, reporting to Deena Stern, SVP, Marketing and Digital. Harmon previously served as Vice President of Consumer Marketing for Style Network.
Bet you can guess which two Esquire magazine franchises have been ordered as specials by NBCU’s Esquire Network. If you guessed the franchises are: women, and bars — you’re right! Women We Love is an hour-long “celebration of some of the most captivating, impressive and alluring women from entertainment, sports, pop culture and more.” And we’re guessing you’ve already figured out it’s going to coincide with the mag’s annual “Sexiest Woman Alive” issue in November in which Scarlett Johansson is, for a second time, named SWA — because Esquire is apparently running out of them. In the magazine, Johansson says, sexily, “You know, I gotta hustle…I’m a 28-year-old woman in the movie business, right? Pretty soon the roles you’re offered all become mothers. Then they just sort of stop.” In the cable TV special, “fascinating women who inspire us with their beauty, intelligence, style and passions” will “share their thoughts on everything that inspires and interests them, from their work to travel, fashion, humor and relationships.” Women We Love will premiere Tuesday, November 19 at 8 PM ET, produced by Wilshire Studios with Jennifer Lane serving as executive producer.
Adam Stotsky‘s rise continues. The former NBC marketing chief, who joined Bonnie Hammer’s cable ranks last year as General Manager of G4, earlier this year was tasked with launching NBCU’s new cable brand Esquire Network, originally slated to replace G4, which was recently changed to Style. As Esquire debuts today, Hammer announced in a memo that Stotsky is being promoted from GM to president. Here is her note:
Today is an exciting day for NBCU Cable Entertainment. With the debut of Esquire Network, we’re offering something truly unique…an aspirational lifestyle network aimed at the underserved, upscale male audience. It’s a “white space” we’ve identified on the media landscape…and we’ve staked a claim with a broad range of programming that celebrates the interests and passions of men today. It’s got everything from fashion and style, to food and drink, to travel and entertainment …all at one smart, sophisticated stop.
As the top brass of NBCUniversal Cable Entertainment kept its plan for switching the Esquire rebrand from G4 to Style very close to the vest, Monday’s announcement of the switcheroo caught most of the employees of the the fashion/pop culture cable network by surprise with no contingency plans. I hear about 100 people are impacted. All have been given two-week notices and offered severance packages after their employment ends on Friday, Sept. 20, just before Style’s relaunch as Esquire on Sept. 23. A good portion have been offered opportunities at other NBCU Cable Entertainment networks (the group’s portfolio includes 12 of them.) As of now it is unclear how many Style staffers will stay on in different capacity and how many will leave at the end of next week. (Style president Salaam Coleman-Smith will stay behind to help Esquire topper Adam Stotsky with the transition.)
Esquire Network was originally set to launch April 22 but was pushed back last month to have more original programming ready to go, according to GM Adam Stotsky. The NBCUniversal channel has been in the process of transforming since NBCU and Hearst announced the new network in February. Now it will kick off primetime on Monday, September 23 with a two-hour special that commemorates Esquire magazine’s landmark 80th anniversary. Here’s the release that announces the original programming that will join off-net acquisitions Late Night With Jimmy Fallon, Parks And Recreation, Party Down, Burn Notice and Psych.
Los Angeles, CA (May 29, 2013) – Esquire Network will debut on Monday, September 23, 2013, it was announced today. The network will kick off primetime with a two-hour special that commemorates Esquire magazine’s landmark 80th anniversary, timed to coincide with the October debut of the magazine’s anniversary issue. The original ESQUIRE 80TH ANNIVERSARY SPECIAL (WT) will look back at the social, political and cultural forces that shaped our lives over the last eight decades – told through the lens of the magazine, its stories, images and covers.
NEW YORK – May 6, 2013 – NBCUniversal today announced that longtime NBCUniversal executive Maureen Murphy has been promoted to Senior Vice President, E! and Esquire Network Advertising Sales. She will report to Laura Molen, Executive Vice President, Cable Advertising Sales, NBCUniversal. In her new role, Murphy will oversee advertising sales strategy and 360 integration agreements for E!, the pop culture powerhouse, as well as Esquire Network, a strategic partnership between NBCUniversal and Hearst Magazines launching this summer.
G4′s transformation into Esquire Network is being postponed. Originally slated for next Monday, it will now be done in the third quarter. “We have an opportunity to launch with more original programming than we had envisioned,” …
The newly revamped Esquire Network (formerly G4), which targets upscale males, continues to aggressively build up content, ordering two new six-episode reality primetime series to a premiere this summer.
The half-hour How I Rock It (working title), from Ryan Seacrest Prods. and Citizen Jones, host and NBA superstar Baron Davis profiles athletes, musicians, celebrities, designers, influencers and street-style icons whose careers, lives and lifestyles are setting a stylish new standard for today’s modern man.
The hourlong docuseries Risky Listing (working title), from Zodiak New York, profiles the high-end listings agents who wheel and deal in the exclusive, intensely competitive world of New York nightlife real estate. The series will follow along with the agents as they cut deals for the hottest bar, restaurant and nightclub spaces.
Esquire Network is beginning to staff up for its April 22 launch as a rebranded channel formerly known as G4. PR veteran Katherine Nelson has joined as Head of Communications and will craft all communications strategy and oversee corporate communications and program publicity for the network. Also, former Comedy Central marketing exec Deena Stern has come aboard as Head of Marketing, overseeing marketing and strategic planning for on-air, off-air, digital and ad sales. Both will report to Esquire Network GM Adam Stotsky.
Beginning April 22, the G4 network will be rebranded the Esquire Network in a partnership between NBCUniversal and Hearst Magazines to create a television network for upscale males. Owned and operated by NBCU, Esquire Network will be helmed by G4 General Manager Adam Stotsky, who will work closely with David Granger, Editor in Chief of Esquire magazine, to develop the brand. G4′s flagship competition series American Ninja Warrior will return for its fifth season, to air this summer on Esquire Network and NBC. Additionally, Esquire Network will air an array of off-network scripted series, including NBC’s Parks And Recreation and Starz’s Party Down, both starring Adam Scott.
Esquire Network plans to expand on G4’s foundation of games, gear and gadgets. Program categories and genres will feature not only gaming and technology but also entertainment, food, fashion, women, humor, travel, competition, danger and more. Esquire’s unscripted projects in development include Knife Fight, executive produced by Drew Barrymore, Flower Films and Authentic Entertainment. Hosted by Top Chef winner Ilan Hall, Knife Fight is an underground, after-hours cooking competition where talented chefs go head to head in front of a rowdy crowd of celebrities, critics and die-hard foodies. Another original series, The Getaway (working title), is executive produced by Anthony Bourdain and Zero Point Zero and features travel-loving, well-known personalities — people deservedly famous for excellence in their fields — who take viewers to their favorite city on the planet, giving the insiders’ track on their top spots to eat, drink, shop and hang out. “There is a vastly under-served audience in cable TV — today’s modern man — and by joining forces with Esquire, we will deliver a multi-platform experience to this upscale, engaged, passionate audience, one that widens the aperture beyond G4’s technology and gaming base,” Stotsky said. “Esquire magazine brings 80 years of unparalleled insight into what makes men tick, and we will incorporate the best of this iconic brand to produce original shows that build the network for growth and success.”