Helped by its coverage of the Euro 2012 football festival, soccer service KickTV scored during the week that ended July 4 with more than 1M views (+908,518), leaping 41 slots to No. 18. But there was also a lot of shifting around among the top 10 channels, which accounted for 56% of the week’s 72.5M views in the YouTube-funded channels we track. Motor Trend, Noisey, and Vice made substantial gains to join the group. AwesomenessTV was up in views (+440,660 to nearly 2M) but not enough to keep it from sliding three places to No. 11. YOMYOMF and Wigs also dropped out of the top 10 after losing views. Read More »
Continuing an upward ratings trend, the Euro 2012 soccer final Sunday brought soccer fans to ESPN in record numbers. Spain’s 4-0 victory over Italy was the most-watched European football championship game in the US as seen by an average 4.068M viewers, 2.699M average households and based on a 2.4 rating. That’s an 8% hike in viewers, a 6% increase in households and reps a 4% ratings jump over the the Spain-Germany final in Euro 2008 — previously the most-watched game. The 31 matches of the three-week tournament gave ESPN’s live English-language TV broadcasts an average of 1.3M viewers, up 51% in households and viewers compared with Euro 2008. Out of the top 10 matches aired on ESPN in 2008 and 2012, Euro 2012 had seven and the games with the most traction were those that involved Spain and Italy. ESPN Deportes, meanwhile, had its highest-rated, most-watched telecast with Sunday’s final, which was up 28% compared with Deportes’ coverage of the Euro 2008 final. The final is also the second highest-rated European soccer match ever on a Spanish-language sports cable network.
Related: Spain Makes History As Euro 2012 Ratings Score Overseas
Euro 2012 is now one for the history books. The entire soccer tournament roundly scored a TV ratings bonanza for broadcasters in Europe. In the U.S., ESPN has been doing increasingly hefty numbers and is expected to report a strong turnout for the final when those figures come in tomorrow.
After netting 14.18M viewers during regulation play in Spain’s semifinal against Portugal last week, Spain’s Telecinco swept primetime Sunday with an average of nearly 15.5M watching the final — good for 83.4% of the audience share. In Italy, RAI’s broadcast of the semifinal match when it bested Germany last week was seen by about 20M viewers for a 68.4% share. On Sunday night, more than 22M Italians watched as their team was routed by Spain in the 4-0 shutout. The victory made La Roja the first team to win three major international titles in a row (after taking Euro 2008 and the World Cup in 2010). Read More »
International soccer’s popularity among U.S. viewers continues to grow rapidly. Following record ratings for the Men’s World Cup Finals in 2010, the 2012 UEFA European Football Championship is scoring major ratings increases too. Through the 24 matches in the group stage of the championship jointly hosted by Poland and Ukraine, ESPN’s live English-language broadcasts have averaged 1 million viewers, up 82% versus the group stage matches in the previous championship in 2008. The most-watched match in the group stage was a 1-1 tie in Group C between Spain and Italy on Sunday, June 10, which was seen by an average audience of 2.1 million, larger than any of the 31 telecasts in 2008, except the final on ABC between Germany vs. Spain, which was watched by an average of 3.8 million viewers. The elimination rounds of Euro 2012 start tomorrow, and with most favorites still in the running, including Italy, Spain, England, Portugal, Germany and France, the championship will likely continue to deliver big ratings for ESPN.