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Olympics Draw Highest Numbers Ever In Europe, But Soccer Is Still King

By | Wednesday August 15, 2012 @ 10:29am PDT

The European Broadcasting Union is touting Olympics viewing figures for public service broadcasters in some of its major territories, saying the numbers outstrip those of any previous Games. While the UK was indeed big, there was more of a shrug across the rest of Europe. And now that all is said and done, standing the figures up to the recent Euro Cup soccer tournament paints a pretty clear picture of Europeans’ sport of choice.

As Deadline has previously reported, the Olympic host country’s BBC had peak audiences for London 2012 that bested its 2008 coverage of the Beijing Games. But peak viewing on the BBC for a June 24 Euro Cup soccer meet-up between England and Italy was 23.2M compared to the highest Olympic peak of 20M during Usain Bolt’s 100-meter final win on Aug 5.

In France, 34M viewers tuned into at least an hour of Olympic action on channels operated by local public broadcaster France Télévisions. France 2 had a 27.5% share for Danny Boyle’s Opening Ceremony, its best in seven years. But back in June when France lost to Spain in the Euro Cup, leading net TF1 had an over 50% audience share. Germany’s ZDF averaged 3.59M viewers for its entire coverage of the Games with a 24.9% share. The Beijing share was close to that at 22.5%, but … Read More »

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Deadline’s Weekly YouTube Channel Rankings

By | Monday July 9, 2012 @ 12:23pm PDT

YouTube Deadline RankingsHelped by its coverage of the Euro 2012 football festival, soccer service KickTV scored during the week that ended July 4 with more than 1M views (+908,518), leaping 41 slots to No. 18. But there was also a lot of shifting around among the top 10 channels, which accounted for 56% of the week’s 72.5M views in the YouTube-funded channels we track. Motor Trend, Noisey, and Vice made substantial gains to join the group. AwesomenessTV was up in views (+440,660 to nearly 2M) but not enough to keep it from sliding three places to No. 11. YOMYOMF and Wigs also dropped out of the top 10 after losing views. Read More »

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ESPN Nets Record Ratings With Euro 2012′s Spain Vs Italy Final

By | Tuesday July 3, 2012 @ 12:22pm PDT

Euro 2012 Ratings ESPNContinuing an upward ratings trend, the Euro 2012 soccer final Sunday brought soccer fans to ESPN in record numbers. Spain’s 4-0 victory over Italy was the most-watched European football championship game in the US as seen by an average 4.068M viewers, 2.699M average households and based on a 2.4 rating. That’s an 8% hike in viewers, a 6% increase in households and reps a 4% ratings jump over the the Spain-Germany final in Euro 2008 — previously the most-watched game. ESPN Euro 2012 RatingsThe 31 matches of the three-week tournament gave ESPN’s live English-language TV broadcasts an average of 1.3M viewers, up 51% in households and viewers compared with Euro 2008. Out of the top 10 matches aired on ESPN in 2008 and 2012, Euro 2012 had seven and the games with the most traction were those that involved Spain and Italy. ESPN Deportes, meanwhile, had its highest-rated, most-watched telecast with Sunday’s final, which was up 28% compared with Deportes’ coverage of the Euro 2008 final. The final is also the second highest-rated European soccer match ever on a Spanish-language sports cable network.

Related: Spain Makes History As Euro 2012 Ratings Score Overseas

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Spain Makes Soccer History As Euro 2012 TV Ratings Score Overseas

By | Monday July 2, 2012 @ 2:45pm PDT

Euro 2012 TV RatingsEuro 2012 is now one for the history books. The entire soccer tournament roundly scored a TV ratings bonanza for broadcasters in Europe. In the U.S., ESPN has been doing increasingly hefty numbers and is expected to report a strong turnout for the final when those figures come in tomorrow.

After netting 14.18M viewers during regulation play in Spain’s semifinal against Portugal last week, Spain’s Telecinco swept primetime Sunday with an average of nearly 15.5M watching the final — good for 83.4% of the audience share. In Italy, RAI’s broadcast of the semifinal match when it bested Germany last week was seen by about 20M viewers for a 68.4% share. On Sunday night, more than 22M Italians watched as their team was routed by Spain in the 4-0 shutout. The victory made La Roja the first team to win three major international titles in a row (after taking Euro 2008 and the World Cup in 2010). Read More »

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Euro 2012 Soccer Fever Makes For Record Ratings At Home And Abroad

By | Tuesday June 26, 2012 @ 2:19pm PDT

A funny thing is happening in the U.S.: People are watching soccer. ESPN said today that Sunday’s Italy-England matchup in the quarterfinals of the European Cup soccer championships was seen by an average of 2.968 million viewers in the States, bigger than any Euro Cup match number this year or in 2008 — except for the ’08 final on ABC (3.760 million for Germany vs. Spain). Overall, the four Euro 2012 quarterfinals last week delivered an average of 1.918 million viewers for ESPN, up 31% compared with the 2008 quarterfinals. The trend continues from earlier last week, when the network reported big U.S. ratings for the final group stage matchups that were up 82% over Euro 2008. June 10th’s Spain-Italy game scored an average of 2.1M viewers.

Of course, Euro 2012 fever has gripped Europe over the past two weeks as TV ratings rise and box office bends — but not quite like Beckham. Here in Europe, where soccer is an obsession, that’s to be expected and studios programmed big-screen releases strategically, knowing most eyes would be on the pitches of Poland and Ukraine this month. Fox’s Prometheus, Universal’s Snow White And The Huntsman and Sony’s Men In Black 3 have been the top draws in most territories in June with fresh blood in the form of The Amazing-Spider Man to swing across Europe from Friday onwards. The Euro final is Sunday. Read More »

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Euro 2012 Nets ESPN Big Rating Increases

By | Wednesday June 20, 2012 @ 10:57pm PDT
Nellie Andreeva

International soccer’s popularity among U.S. viewers continues to grow rapidly. Following record ratings for the Men’s World Cup Finals in 2010, the 2012 UEFA European Football Championship is scoring major ratings increases too. Through the 24 matches in the group stage of the championship jointly hosted by Poland and Ukraine, ESPN’s live English-language broadcasts have averaged 1 million viewers, up 82% versus the group stage matches in the previous championship in 2008. The most-watched match in the group stage was a 1-1 tie in Group C between Spain and Italy on Sunday, June 10, which was seen by an average audience of 2.1 million, larger than any of the 31 telecasts in 2008, except the final on ABC between Germany vs. Spain, which was watched by an average of 3.8 million viewers. The elimination rounds of Euro 2012 start tomorrow, and with most favorites still in the running, including Italy, Spain, England, Portugal, Germany and France, the championship will likely continue to deliver big ratings for ESPN.

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