The European Broadcasting Union is touting Olympics viewing figures for public service broadcasters in some of its major territories, saying the numbers outstrip those of any previous Games. While the UK was indeed big, there was more of …
Helped by its coverage of the Euro 2012 football festival, soccer service KickTV scored during the week that ended July 4 with more than 1M views (+908,518), leaping 41 slots to No. 18. But there was also a lot of shifting around among the top 10 channels, which accounted for 56% of the week’s 72.5M views in the YouTube-funded channels we track. Motor Trend, Noisey, and Vice made substantial gains to join the group. AwesomenessTV was up in views (+440,660 to nearly 2M) but not enough to keep it from sliding three places to No. 11. YOMYOMF and Wigs also dropped out of the top 10 after losing views.
Euro 2012 is now one for the history books. The entire soccer tournament roundly scored a TV ratings bonanza for broadcasters in Europe. In the U.S., ESPN has been doing increasingly hefty numbers and is expected to report a strong turnout for the final when those figures come in tomorrow.
After netting 14.18M viewers during regulation play in Spain’s semifinal against Portugal last week, Spain’s Telecinco swept primetime Sunday with an average of nearly 15.5M watching the final — good for 83.4% of the audience share. In Italy, RAI’s broadcast of the semifinal match when it bested Germany last week was seen by about 20M viewers for a 68.4% share. On Sunday night, more than 22M Italians watched as their team was routed by Spain in the 4-0 shutout. The victory made La Roja the first team to win three major international titles in a row (after taking Euro 2008 and the World Cup in 2010).