Jake Zim, formerly VP Digital Marketing at 20th Century Fox, has joined Sony Pictures as SVP Digital Marketing. He will report to Worldwide Digital Marketing president Dwight Caines, rounding out Caines’ team of direct reports that includes digital marketers Elias Plishner and Michael Fisk, who run the Media and International digital efforts, respectively. Projects that Zim will directly manage in the coming months include the next installments of the Men in Black and James Bond franchises, as well as 21 Jump Street and Total Recall, among others. Said Caines: “I’ve known Jake for several years, and have always had great respect for the work he’s accomplished. I’m excited to benefit from his creativity and think he’ll bring yet another dimension to a digital team that is already among the best in town.”
EXCLUSIVE: Jean-Briac (JB) Perrette, president of NBCUniversal Digital & Affiliate Distribution and Content Distribution Strategy, is out. He is the latest top NBCU executive from the previous regime to exit after NBCU and Comcast’s TV properties were realigned under CEO Steve Burke following the company’s merger. Perrette’s responsibilities included overseeing broadcast distribution relationships, strategy for content distribution across all platforms, affiliate relations and marketing. He used to report to Universal TV Group president and COO Jeff Gaspin and work closely with NBC Network and Media Works President John Eck, both also gone in the fallout from the merger. Perrette previously served as president of digital distribution and led NBCU’s efforts in the formation of Hulu and has led a number of distribution deals with platforms like iTunes, Amazon.com and Xbox.
Starz Entertainment has hired longtime HBO executive Russell Schwartz to be its SVP Business & Legal Affairs. He will be based in Los Angeles, where he will help spearhead the company’s growing Starz Originals and TV production business, which has been ramping up under CEO Chris Albrecht, a former colleague at HBO. “Russell brings to Starz a wealth of knowledge, experience, and business affairs acumen that will serve the company well as we expand our footprint into original programming,” said Steve Beabout, Starz Entertainment’s EVP, General Counsel and Secretary, who announced the hire. “Specifically, Russell has extensive experience in the premium television business from his time at HBO and has a track record of success throughout his career practicing law and in the entertainment industry.”
A trio of senior NBC Universal executives for Lauren Zalaznick’s Women & Lifestyle Entertainment Networks have been given expanded responsibilities at the bigger group overseen by Zalaznick post-merger, NBCUniversal Entertainment & Digital Networks and Integrated Media. Cameron Blanchard, previously SVP of communications, and Tony Cardinale, previously SVP of strategic insights, have been named EVPs for the new division, which includes Telemundo, mun2, Bravo Media, Oxygen Media, Style, Sprout, ExerciseTV, TV One, iVillage, Daily Candy, Swirl, Fandango and the Integrated Strategic Marketing group. Additionally, Margaret Lazo has retained her title of EVP human resources and will relocate from Los Angeles to New York City to take over her expanded role. All three will continue to report to Zalaznick.