Monday saw all the networks take a hit as the holiday season began and ESPN had Monday Night Football in primetime with the New York Giants playing the Washington Redskins. It was double performances from the final six contestants on The Voice (3.9/10) last night, but the singing competition was down 7% from last week. With strong numbers, Blake Shelton’s Not So Family Christmas (2.8/7) added more Voice to the NBC lineup. Almost matching Revolution’s fall finale numbers from last week, the special saw the country singer mix skits and songs with appearances by Jay Leno, Reba McEntire, spouse Miranda Lambert and fellow Voice judge Christina Aguilera. With 10.98 million watching, NBC won the night in total viewers and the adults 18-49 demographic.
2ND UPDATE: I always thought reversing fanboy disgust over George Lucas’ unbridled filmmaking greed and turgid storylines and stilted direction would be the most difficult job facing Kathleen Kennedy and Bob Iger after their deal bringing Lucasfilm to Disney was announced a month ago. Ah, silly me. Because it’s oh-so-apparent that the truly Herculean task ahead will be assuring fanboys that Disney and Luscasfilm don’t further eff up the Star Wars franchise through unnecessary synergy. Disney doesn’t even technically own Lucasfilm yet. But already ABC ensnared Star Wars characters a year ago into last night’s treacly Christmas-themed special episode of Extreme Makeover: Home Edition. “I just saw the opening two minutes and they had Darth Vader and his Storm Troopers helping build a new house!” one Star Wars fanboy complained to me. “This is disgusting and it’s exactly what people were afraid of with Disney buying Star Wars. They are ruining the franchise by using it for trivial bullshit. Please write about this. It’s outrageous and it’s totally wrong.” I’m ubercynical, but hear the details and see this photo from the taping and judge for yourself (contd):
Maybe someone at Disney and ABC might have thought better of angering the already put-upon Star Wars fanboys with this episode. (They still recall with disgust that Star Wars Holiday Special back in 1978…) But noooooooo. According to my intel, host Ty Pennington visited the Zdroj family after the female firefighter volunteer’s own home was destroyed by the largest wildfire in Texas history. The episode featured an appearance by BMX biker Matt Hoffman, Oprah-famed chef Art Smith and “some special guests from Star Wars“. Turns out a handful of Star Wars re-enactors “including an Imperial Officer, Storm, Sand, Snow, and Clone Troopers” showed up for the taping a year ago. They were from the Central Texas 501st Legion, also known as Vader’s Fist, which is a Lucasfilm-pproved organization that coordinates do-good visits and events. “All of the Legion’s members
Just like it did last December, Spanish-language broadcaster Univision is starting to log nightly victories in adults 18-49 over its English-language competitors who are opting for pre-holiday fare of specials and repeats. Univision did it last night, tying NBC for …
ABC has canceled long-running reality series Extreme Makeover: Home Edition. The feel-good/tearjerker series will end its nine-season run with two episodes on January 6 and January 13, including the show’s 200th, in which the team builds 7 homes in 7 …
Last time we checked on Grimm the week before the Thanksgiving holiday, the rookie NBC drama seemed to be bottoming out, holding steady week-to-week to stop its post-premiere slide. But then the fairytale procedural was benched once for the holiday, which is understandable, and then again last night for original movie Game Of Your Life, which is not so much. Last night, the latest of the Procter & Gamble/Walmart-funded family movies that air on NBC as time buys drew a meager 0.5/2 in adults 18-49 from 8-10 PM and 2.2 million viewers. It is tied as the lowest-rated such movie to air on NBC on Friday or Saturday, in- or off-season. The first one, Secrets Of The Mountain, averaged a respectable 1.3/5 in 18-49 and 7.8 million viewers in April 2010. The Jensen Project posted a 0.9 and 3.9 million in summer 2010. Both aired on Friday. Field Of Vision (0.5/2, 2.7 million) and A Walk In My Shoes (1.3/4, 4.9 million) aired on Saturday this past summer. To keep airing those movies, NBC no doubt is making money on the time buys (and let’s face it, it’s not that NBC has cupboards stacked with originals after a brutal fall riddled with cancellations). But I’d question the scheduling choice for Game Of Your Life, which extends unnecessarily the hiatus of a freshman series so early into its run. With Dateline (1.0/3, 4 million) at 10 PM, NBC finished fourth for the night in 18-49.
On the heels of getting a three-episode back order this week, CBS’ freshman drama A Gifted Man (1.3/4 in adults 18-49, 8.2 million viewers) posted a ratings uptick of a tenth of a point in 18-49. Since premiering with a …
The fast nationals for last night were delayed by Nielsen this morning … or was it sabotage at the hands of Fringe fans trying to delay the bad ratings news? The Fox sci-fi drama (1.1/3 in adults 18-49) was down 15% from last week to post a series low. That was despite its lead-in, Kitchen Nightmares (1.6/5), rising a tenth. You can’t blame slot rival NBC’s Grimm (1.5/5) for Fringe‘s misfortune — the fairytale-themed NBC drama continued its slide following the strong premiere three weeks ago, down 17% from last Friday. At 8 PM, NBC’s Chuck (0.9/3) was up a tenth from last week’s fast national, flat with the final. Dateline (1.4/4, 4.9 million) was up 17%. CBS’ A Gifted Man (1.2/4, 8.3 million) matched its soft performance from the past few weeks. CSI: NY (1.7/5, 10.2 million) was up a tenth and beat Grimm in the demo after losing to the rookie in their first face-off last week. Blue Bloods (1.7/5, 11.2 million) was down 19% in 18-49 from last Friday’s season high. CBS (1.5/5, 9.9 million) won the night in both 18-49 and total viewers. It edged in the demo Fox (1.4/4, 3.5 million), which finished second; NBC (1.3/4, 4.4 million); and ABC (1.1/3, 5.2 million).
Following its surprisingly strong debut against Game 7 of the World Series last week, NBC’s new fairytale-themed drama Grimm (1.8/5 in 18-49, 5.92 million viewers) dropped a modest 14% in its second airing. It won the 9 PM hour in the demo and ranked as the second-highest-rated program of the night behind the CBS drama Blue Bloods. Things looked much gloomier for NBC’s departing dramedy Chuck (0.8/3, 3.1 million), which was the lowest-rated and least-watched program on the Big 4 — down 20% in the demo from its season premiere last week for a new series low. Dateline (1.2/4, 4.1 million) closed out the night for NBC, down a tenth from last week.
How bad is the current economic recession? Viewers are flocking to fairy tales, one of the most popular entertainment genres during the Great Depression. After the surprisingly strong launch on Sunday of ABC’s Once Upon A Time — which became the top-rated new drama series with a 4.0 Live+Same Day 18-49 rating — the other fairytale-themed new series, NBC’s Grimm, also exceeded expectations, premiering on Friday and against Game 7 of the World Series no less. The drama drew a 2.1/6 fast national rating among adults 18-49 last night (6.5 million total viewers), which is certain to go up in the finals. It was by far the highest-rated NBC drama premiere this season and the highest-rated Friday non-sports telecast on any network since Dec. 31, 2010 (ABC’s New Year’s Rockin’ Eve). For NBC, it was the highest 18-49 rating in the Friday 9 PM slot in almost two years. And Grimm accomplished that with no help from its lead-in, the final season premiere of Chuck, which managed only a 1.0/3 in 18-49 and 3.4 million viewers, a series low.
Just like it happened the same time last year, once ABC dropped repeats on Friday to go for a lineup of reality series and newsmagzines, it became an instant formidable rival to CBS for the top spot on the night among adults 18-49. Last year, it started with a tie before ABC posted a couple of outright victories in the demo. And last night, in its first outing with an all-original Friday lineup, ABC (1.6/5 in 18-49, 6.2 million) tied CBS in 18-49. ABC also boasted the highest-rated program of the night among adults 18-49: newsmagazine 20/20 (2.1/6, 7.6 million total viewers), which was up a whopping 75% in the demo from last week with headline-grabbing interviews featuring the daughter-in-law of convicted Ponzi schemer Bernie Madoff and Nick Cannon, Mariah Carey and their twins. 20/20 also was helped by a stronger lead-in from Extreme Makeover: Home Edition. The veteran reality series started its Friday debut slow, posting a 1.1/4 in 18-49 at 8 PM. But its second episode at 9 PM (1.7/5) picked up significantly, off only by two tenths from the series’ most recent airing on Sunday last week.
After a couple of weeks of declines, ABC’s Sunday lineup stabilized, though probably not at levels the network would’ve liked. America’s Funniest Home Videos (1.5/4) was up a tenth from last week’s fast national; Extreme Makeover: Home Edition (1.9/5) was down a tenth; Desperate Housewives was flat with its most recent fast national, which tied a series low (down a tenth from the final); and Pan Am (1.8/4) was down a tenth. While the 5% week-to-week drop for Pan Am was a vast improvement over last week’s 27% tumble, the rookie has to reverse its downward course if it hopes to stick around for a while.
Fox’s The X Factor (3.3/8) was down 8% from its fast national rating on Thursday. There were mitigating factors: The series aired out of pattern and the network had 24 hours to promote it after the ALCS baseball playoff series wrapped on Saturday in six games, allowing the network to slide in X Factor on Sunday, which had been left open for a potential seventh game. There was also the deciding baseball playoff Game 6 on TBS. On the flip side, X Factor last night had a stronger-than-normal lead-in from the afternoon football game overrun. Still, X Factor was the highest-rated entertainment program of the night.
UPDATED: There is no final-season bump for ABC’s Desperate Housewives. Last night’s episode of the veteran dramedy (2.7/6 in adults 18-49, 8.5 million viewers ) was down 10% in the demo from last week. It matched the series low in …
UPDATED: After a promising start, ABC’s 1960s drama Pan Am (2.5/8 in adults 18-49) fell 19% in Week 2. It closed a night of across-the-board declines for ABC. America’s Funniest Home Videos (1.5/4) set the tone with its season premiere …
Last week, the penultimate episodes of both ABC’s Brothers and Sisters and CBS’ The Amazing Race were impacted by the news of Osama bin Laden’s death. This week, one of them, Brothers and Sisters, was up in its season finale, …
The Easter tale of resurrection also translated to primetime TV, with most shows rebounding nicely on Easter Sunday after across-the-board declines last week. ABC’s Extreme Makeover: Home Edition (2.2/6) was up 10% from last Sunday, Desperate Housewives (2.9/8) up 7% …
Maybe it was it ESPN’s and TNT’s coverage of Game 1 of the NBA playoffs and MLB or it was too many original offerings on cable, including the premieres of HBO’s Game of Thrones and USA’s Burn Notice: The Fall of Sam Axe, but the broadcast networks took a serious beating last night. How bad was it? The highest-rated network in adults 18-49, ABC, drew a 2.0/6 demo rating. That’s with an all-original lineup.
Series were down across the board. ABC’s Extreme Makeover: Home Edition was low in its return from a two-month hiatus to make room for Secret Millionaire. The veteran reality series pulled in a 1.9/5, down 21% from its last fresh episode Feb. 20. Desperate Housewives (2.7/7) was down 7% from its last original two weeks ago to tie its series low. Brothers and Sisters (1.7/4) was down 6% from last week’s two-hour episode and is also tied as a series low.
Following 60 Minutes (1.3/5), which was down 41% from last week, when CBS’ primetime was boosted by Masters golf overrun, The Amazing Race (2.3/7) was down 21%. Undercover Boss (1.9/5) posted the steepest decline for any program last night, 39%, for a series low. CSI: Miami (2.2/5) held well under the circumstances, down only 4%. CBS (1.9/5, 9.5 million) finished No. 1 in total viewers for the night and tied for second place in 18-49 with Fox.
Fox’s comedy block edged out competition on a quiet Sunday night, which was probably impacted by viewers’ Presidents Day weekend-related activities. It was a photo finish demo race, with Fox averaging a 2.4/7 in 18-49, ABC a 2.3/7 and CBS …
Once again, 3 of the 4 major networks, NBC, CBS and Fox, got a ratings boost from football on Sunday, and once again NBC easily topped the night with Sunday Night Football. SNF is wrapping its red-hot season in style, …
NBC’s hot football season continued with last night’s Eagles-Cowboys game. With a 16.5/25 overnight rating, the game delivered the best overnight rating in the five-year history of Sunday Night Football, tied with last fall’s Week 2 game between the Giants …
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