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RATINGS RAT RACE: ABC’s ‘Scoundrels’ & ‘The Gates’ Hit Series Lows

Nellie Andreeva

ABC’s original scripted series Scoundrels (0.7 rating/2 share) and The Gates (0.9/3) both posted double-digit declines in the 18-49 demo from last week, 13% and 10% respectively, hitting all-time lows. Once again first-run scripted shows were the lowest-rated for the night, with Scoundrels and Fox’s Sons of Tucson original (0.6/2) at 7 PM. CBS’ Big Brother (2.3/8) at 8PM, the only other original entertainment option on broadcast, was the top-rated program for the night, down 4% from its Sunday premiere last week. Fox won the night in adults 18-49 on the strength of its animated comedy repeats, led by back-to-back episodes of Family Guy (2.0/6, 2.1/6) at 9 PM and 9:30 PM.

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RATINGS RAT RACE: ‘Big Brother’ Tops Sunday While Original Scripted Shows Falter

Nellie Andreeva

By the summer ratings math – you have multiple shows average just over 1.5 rating in adults 18-49, you win the night – Fox topped Sunday night with comedy repeats led by The Simpsons (1.7 rating/6 share in 18-49), The Cleveland Show (1.5/5) and Family Guy (1.7/5).

The network also aired an original Sons of Tucson (0.7/2), which finished last in its 7PM slot just like all the other original scripted shows last night: ABC’s Scoundrels (0.8/2) at 9PM, down 20% from its last original 2 weeks ago, and ABC’s The Gates (1.0/3) at 10PM, down a more modest 9%. Scoundrels also squandered a large chunk of its Extreme Makeover: Home Edition (1.3/4) lead-in.

CBS’ first Sunday edition of Big Brother (2.3/7, 10 million viewers overall) was by far the highest-rated program of the night while dipping 8% from its Thursday season premiere. But CBS followed with lower-rated drama repeats of The Mentalist (1.0/3) and canceled Cold Case (1.1/3), allowing Fox to take the 18-49 crown for the night with a 1.4/4. CBS was second in 18-49 (1.3/4) and tops in total viewers, 6.4 million.

Meanwhile, on the heels of its first major Emmy nominations on Thursday, Friday Night Lights (1.0/4, 3.7 million viewers) on Friday averaged its largest audience on NBC in five weeks.

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‘Cleveland’ Sold To TBS & Adult Swim

Nellie Andreeva

Cleveland-ShowTBS and Adult Swim have picked up the off-network rights to Fox’s animated series The Cleveland Show for a fall 2013 launch. This marks the third syndication sale for Twentieth Television in the past week, following the deals with USA Network for Modern Family and with Oxygen for Glee. The combined license fee for Cleveland is said to be in the neighborhood of $500,000 an episode, in line with what Oxygen is paying for Glee. Meanwhile, Modern Family commanded a reported $1.4 million per episode, close to the $1.5 million that The Big Bang Theory landed from TBS in May. In fact, it was the blockbuster Big Bang deal that spurred the flurry of activity on the off-network front this summer as syndicators are looking to take advantage of the excitement in the cable marketplace following the record-breaking deal for Big Bang. As for Cleveland’s sale to TBS and sibling Adults Swim, that is hardly a surprise. TBS already has Family Guy, the show that spun off Cleveland. And it’s the only mainstream cable network to air original African American comedies, House of Payne, Meet the Browns and Are We There Yet? Meanwhile, Adult Swim’s reruns of Family Guy following its cancellation by Fox played a big role in resurrecting the animated series. Cleveland is the latest fall 2009 series to land an off-network deal during or after its freshman season, following pacts for Modern Family, Glee and CBS’ NCIS: Read More »

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