The most important technology change for theater owners has nothing to do with the quality of picture and sound. Their businesses will be far more affected by social media, based on comments at a lunch panel today at the industry’s CinemaCon convention. With the growing access to information on the Internet, and social networks led by Facebook, about 39% of movie-goers have an opinion about a film four weeks before it’s released — up from about 25% four years ago — according to Vincent Bruzzese, President Worldwide of the Motion Picture Group at Ipsos. “More than a third of moviegoers have decided whether to see a movie before your TV campaign even starts,” he says. Studios are paying attention: “When we look at a film campaign it’s about identifying influencers upfront,” says T.J. Marchetti, SVP of digital marketng for Walt Disney Studios. For example, he notes that Finding Nemo — which will be re-released in 3D this fall — has 12M fans on Facebook. The studio has also generated online buzz by having stars of The Avengers attend about 15 pre-release screenings, and having director Steven Spielberg answer audience questions from about 60 theaters showing War Horse. “It’s hard to do; you can’t do it for everything,” Marchetti says. But when it works it can “empower people and have them be your evangelists.” READ MORE »
The pacts with Cinemark and Regency Cinemas add 1.400 more screens to Fandango‘s paperless ticket service, more than doubling its offerings after the company already had deals with Regal Entertainment, Reading Cinemas and Hollywood Theatres. That brings the total …
LAS VEGAS/CINEMACON – April 24, 2012 – Fandango, the nation’s leading moviegoer destination, has extended its multi-year strategic agreement with founding partner Carmike Cinemas, Inc. (NASDAQ: CKEC), the nation’s premier “home town” motion picture exhibitor with 2,254 screens, just in time for the summer moviegoing season.
Movie-ticketing service Fandango released results of its “Most Anticipated Summer Movie Survey” today, and the top pick among survey participants should be a relief for the folks at Walt Disney Studios: The Avengers. …
Boca Raton, FL. February 8, 2012 – MovieTickets.com, Inc., the leading global online movie ticketing provider, joined a lawsuit against one of its founding shareholders, AMC Entertainment, Inc. The lawsuit was previously filed on behalf of National Amusements Inc. and Hollywood Media Corp., each founding shareholders of MovieTickets.com, in Circuit Court for Palm Beach County by prominent trial attorney, Eugene Stearns of Stearns, Weaver, Miller, Weissler, Alhadeff & Sitterson, P.A. The plaintiffs have asked for a jury trial.
MovieTickets.com began 12 years ago when Hollywood Media Corp. along with two exhibitors, National Amusements Inc. and AMC entered into a Joint Venture Agreement in order to create and grow the company. MovieTickets.com has grown from its two founding exhibitors to 247 exhibitors in 19 countries/territories. The company added over 3,000 screens in 2011, bringing its total representation to 19,500 screens and nearly 20 million registered users. The company maintains a 99.6 percent exhibitor retention rate, and continues its growth trajectory on a global basis.
Universal Pictures is thinking outside the box in trying to raise awareness for its David Dobkin-directed body-switching comedy The Change-Up, which opens Friday against Rise of the Planet of the Apes. The Change-Up has been tracking a bit softly, and the studio today sent a promo that highlights the chemistry and appeal of the film’s stars, Jason Bateman and Ryan Reynolds. The studio has done something else that caught my eye: Similar to when Lionsgate sold $6 tickets to The Lincoln Lawyer through Groupon, Universal is offering $6 tickets to the movie through DailyCandy Deals, the Comcast-owned online daily newsletter that offers discounts from jewelry to restaurants. Here’s the offer as it was sent to me through an email from movie site Fandango: “As a Fandango fan, you’re invited to score a special deal from our friends at DailyCandy Los Angeles. Round up the gals this weekend and ogle Ryan Reynolds and Jason Bateman in The Change-Up for just $6 (up to a $14 value). Even more swoon-worthy: DailyCandy will send new Deals at 40-70% off straight to your inbox, along with insider info on Los Angeles restaurants, spas, boutiques, and more.”