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‘Mad Men’ Costume Designer Signed For New Fashion Competition Project

By | Thursday July 11, 2013 @ 4:00pm PDT

EXCLUSIVE: Costume designer Janie Bryant — best known for Mad Men and her Emmy-winning work on HBO’s Deadwood  – is in development on a new design competition series with E.J. Johnston and James Deutch, co-creators of NBC’s fashion competition series Fashion Star. In the new show — working title Janie Bryant’s Hollywood — wannabe designers will be given a different challenge each week to create a garment in the style of a classic Hollywood film, or a celebrity’s signature style (think Audrey Hepburn, Cary Grant, Grace Kelly, Warren Beatty, etc).  Bryant and the show’s judges will decide each week who best executed the challenge. “We loved the idea of tapping into someone like Bryant, who is  great at finding a look and designing costumes for film and TV and seeing how it translates into the real world,” Deutch tells Deadline. “Janie totally gets how to translate Hollywood to mainstream fashion.” He says they’ve just started pitching the show to networks, focusing on cablers such as Bravo, E! and Lifetime — networks that target women, people who love movies, and/or have had success with other fashion shows.

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RATINGS RAT RACE: ‘Shark Tank’ Down, ‘Touch’ Hits Series Low, ‘Fashion Star’ Up, ‘Happy Endings’ Falls, CBS Wins Night With NCAA

By | Saturday March 30, 2013 @ 10:00am PDT

After weeks of repeats this month, Shark Tank (1.7/5) returned to Friday night with some new bite. The 9 PM entrepreneurial reality completion show saw an update from a couple who received a deal with all the Shark judges earlier this season and an eager teen seeking investment in her skincare line. The new bite didn’t chew off anything new however ratingswise. Perhaps it was the basketball on CBS, Daylight Savings or just being off for a few weeks but Shark Tank also saw a drop of 15% from its last original on March 8, 2013. After the live NCAA tournament on CBS, whose fast nationals are approximate, Shark Tank got the biggest return from Adults 18-49 on Friday and was the most watched series on TV last night with 5.98 million tuning in. Happy Endings began its new slot on Fridays with back-to-back episodes last night. At the same time as it has started a campaign to have fans save the comedy, ABC’s plan is to have Happy Endings sit at the end of the week for the remainder of its season. The 8 PM (0.9/3) and the 8:30 PM (0.7/3) were down 25% and 46% from its last two originals on January 29. ABC ended the night with a new 20/20 (1.4/2), which was down two tenths from last week’s broadcast.

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Judging The Judges – Nicole Richie, John Varvatos, Jessica Simpson On ‘Fashion Star’

By | Thursday March 28, 2013 @ 3:59pm PDT

If American Idol is the Eden of reality star judgeships, then NBC’s Fashion Star has to be the River Styx and the beginning of the end. For one thing the series doesn’t actually have anyone called a judge on it. Instead Jessica Simpson, John Varvatos and Nicole Richie are referred to as ‘mentors’. You might not know it but NBC insists that Simpson, Richie and Varvatos are three of fashion’s biggest names. (Anna Wintour might beg to differ.) For the recently debuted Season 2, the ratings demonstrate a show that’s still struggling. Is that why the show slashed the prize contract from $6 million in the first season to $3 million for the second?

Related:   ‘Fashion Star’ Returns Low For Season 2 
Related: Nicki Minaj & Mariah Carey – ‘American Idol’

Richie, Varvatos and Simpson are supposed to guide their teams of four aspiring clothing designers to succeed with fashion buyers from Macy’s, Saks Fifth Avenue, and Express. Otherwise, the designers have to face the blink-and-you-missed-it elimination. This results in a muddle of mentor roles. If you ask me, Fashion Star is a cable show that stumbled onto network and can’t compare to the superior Project Runway. So I feel forced to say this: Nicole Richie, you can do better. Read More »

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RATINGS RAT RACE: ‘Touch’ & ‘Malibu Country’ Hit Series Lows, ‘Blue Bloods’, Nikita’ ‘Cult’ Up, ‘Fashion Star’ Even

By | Saturday March 16, 2013 @ 9:56am PDT

In the weeks since Fox’s Touch (0.6/2) returned for its second season on February 8, the Kiefer Sutherland-led drama has had a rough ratings ride. Last night, that ride hit a new bump. The struggling show fell 14% from its March 8th airing to hit a new series low. Fox’s other Friday primetime outing had a softer landing. Hell’s Kitchen returned for its 11th season this past Wednesday slightly down from its previous season debut. Last night on Gordon Ramsey’s other Fox cooking show Kitchen Nightmares (1.1/4) things also slipped. The reality series was down 8% from its March 8 show. The first Friday of Daylight Savings saw overall TV usage down 5% for the night.

The CW had a very good night Friday with Nikita (0.5/2) up 25% and, in the second week in its new slot, the freshman Cult (0.3/1) surging 50% over its March 8 show. “Sex Sells” was the title last night of the second episode of the second season of NBC’s Fashion Star (0.8/3). The 11 remaining designers were charged with showing their sexiest looks to buyers and judges John Varvatos, Nicole Ritchie and a very pregnant Jessica Simpson. In the end, one contestant went down but Fashion Star’s ratings weren’t. The show was even with last week’s premiere. A week after coming back with its first original since November 16, 2012, Grimm (1.4/5) lost a slight bit of its luster. The procedural fantasy drama dipped 7% from its March 8 show. NBC ended the night with Rock Center With Brian Williams (0.7/2), which was down two tenths from last week’s show.
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RATINGS RAT RACE: ‘Fashion Star’ Returns Low, ‘Golden Boy’ & ‘Cult’ Slide, ‘Nikita’ Rises, ‘Grimm’ Dips

By | Saturday March 9, 2013 @ 10:01am PST

It was a fully loaded Friday last night with premieres, both season and time slot. Back for its second season, Fashion Star (0.8/3) kicked off NBC’s Friday primetime. After some labor troubles while in production last year, the reality designer competition series moved from Tuesdays to Fridays as well as adding a new host in Louise Roe to replace Elle Macpherson. Even with judges Nicole Ritchie, John Varvatos and Jessica Simpson back, something about this outfit didn’t work. Fashion Star cratered 50% from its Season 1 debut at 9:30 PM on March 13, 2012. Granted the series had the lead-in of Biggest Loser last year, but it was also down 43% from what Dateline Friday got in the same 8 PM slot last week.

Freshman police drama Golden Boy (1.0/3) made its one and likely only Friday appearance last night. Originally set to move to Friday nights after two Tuesday preview airings, Golden Boy will remain in the early week 10 PM slot with Vegas relocating to the end of the week. It looks to be a smart move as Golden Boy was down 44% from its February 26 Tuesday premiere and 40% from the February 22 CSI: NY finale in the Friday slot. The CW’s Cult (0.2/1) also took a tumble as it moved into a new Friday 9 PM slot. The series was down 33% from its last original on February 26. Read More »

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NBC’s ‘Fashion Star’ Gets Friday Berth

By | Thursday December 13, 2012 @ 3:27pm PST
Nellie Andreeva

NBC has put in the last piece in its midseason scheduling puzzle, slotting the second season of reality competition series Fashion Star for a March 8 premiere and a run in the Friday 8 PM time period. The premiere of Fashion Star will lead into the spring return of Grimm at 9 PM after a two-month hiatus. NBC left the Friday 8 PM slot TBD in its recent midseason announcements despite wide speculation that Fashion Star had been earmarked for the hour. I hear that there was an issue with the retailers who sell the outfits from each episode if the series aired on Fridays. Fashion Star‘s first season ran on Tuesday. The store chains partnered with the show this season are returning giants Macy’s and Saks Fifth Avenue as well as Express in for H&M. Jessica Simpson, Nicole Richie and John Varvatos are back as celebrity mentors, with Louise Roe replacing creator/executive producer Elle Macpherson as host. The Friday 8 PM hour is becoming a preferred slot for unscripted programming, featuring CBS’ Undercover Boss, Fox’s Kitchen Nightmares, until recently ABC’s Shark Tank, and starting in March, NBC’s Fashion Star.

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IATSE & ‘Fashion Star’ Reach Deal; Crew Back To Work Today

By | Wednesday October 17, 2012 @ 7:36am PDT

The union and producers Magical Elves reached an agreement over health and pension benefits last night, Deadline has learned. The crew of Fashion Star, on strike since Saturday, will return to work today. There will be no more picketing at Hollywood Center Studios and the producers’ offices. Also, today’s 1:30 PM taping in front of an audience of the NBC reality show will now go ahead as scheduled. The agreement comes after IATSE representatives met with Magical Elves executives Tuesday afternoon to discuss an offer the union put on the table Monday. The union plans to meet with the approximately 70 crew members on the show later this afternoon to brief them on the details of the deal. Read More »

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UPDATE: ‘Fashion Star’ Producers Call Meeting With IATSE After Union Puts Offer On The Table

By | Tuesday October 16, 2012 @ 4:48pm PDT

2ND UPDATE, 4:48 PM: IATSE has been called to a meeting with Fashion Star producers Magical Elves this afternoon, Deadline has learned. The face-to-face comes after the union put an offer before the producers of the NBC reality show to settle a labor dispute that started Saturday. “Talks are ongoing. The ball is in their court,” an IATSE spokesperson told Deadline earlier Tuesday. “We are still on strike.” Fashion Star is scheduled to resume taping tomorrow at 1:30 PM at Hollywood Center Studios. The union began discussions with Magical Elves yesterday. Four days after the crew walked off the job over health and pension benefits, picketing today was mainly centered on the De Longpre Avenue offices of the show in Hollywood. As of Tuesday afternoon, IATSE say they intend to be picketing tomorrow at Hollywood Center and the Magical Elves offices on Sunset. Read More »

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Production On ‘Fashion Star’ Shut Down As Crew Strikes Seeking Union Representation

By | Saturday October 13, 2012 @ 10:46am PDT
Nellie Andreeva

NBC’s reality series Fashion Star is scheduled to tape today at Hollywood Center Studios. But I’ve learned the shoot has been suspended after the crew of the show went on strike this morning seeking union representation. The action was organized by IATSE, which estimates that there are more than 50 crew members currently on the sidewalk protesting. (UPDATE: Eyewitnesses report of only a handful of picketers.) A taping with audience, slated for 1:30 PM, has been scrapped. Fashion Star is produced by Ben Silverman’s Electus, 5X5 Media and Magical Elves Prods. It features Jessica Simpson, Nicole Richie and John Varvatos as judges and Louise Roe as new host, replacing creator/executive producer Elle Macpherson. IATSE has been active organizing reality series through strike actions, including similar recent protests against Spike TV’s 1000 Ways To Die and Face Off and TNT’s The Great Escape. One of the highest-profile IATSE-organzied strikes was against another NBC reality series, The Biggest Loser, in 2010.

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Louise Roe To Host NBC’s ‘Fashion Star’

By | Monday September 17, 2012 @ 8:52am PDT
Nellie Andreeva

Louise Roe Hosting Fashion StarBritish fashion journalist/TV presenter Louise Roe will replace Elle Macpherson as host of Fashion Star during for the NBC reality series’ upcoming second season. In the U.S., Roe, a fashion editor-at-large for Glamour, hosted the CW’s makeover series Plain Jane, which is in its third season on MTV International, and has regular fashion segments on Access Hollywood. She also co-hosted the Royal Wedding for E!, co-hosted MTV International’s live red-carpet coverage from the VMAs, Movie Awards and EMA’s, and co-anchored ABC’s Oscars coverage. In the UK, she hosted BBC’s The Clothes Show. Read More »

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NBC Renews ‘Fashion Star’ For Season 2

By | Thursday May 10, 2012 @ 4:32pm PDT
Nellie Andreeva

Fashion Star RenewedThe network is yet to confirm, but I hear that NBC is renewing freshman reality series Fashion Star for a second season. The series, created by/exec produced/hosted by Elle Macpherson and featuring Jessica Simpson, Nicole Richie and John Varvatos, has not been a ratings standout, averaging a modest 1.3-1.5 in the adults 18-49, but it is very advertiser-friendly and has a successful fashion line offshoot, which may have tipped the scales in favor of renewal. “The show delivered a concentrated audience of rich urban women, and all the retailers did huge business,” one insider said. The list of Fashion Star-associated retailers includes biggies Macy’s, H&M and Saks Fifth Avenue. Fashion Star is produced by Ben Silverman’s Electus, 5X5 Media and Magical Elves Prods.

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NBC Pushes ‘The Voice’ Finale By An Hour

By | Monday April 23, 2012 @ 1:10pm PDT
Nellie Andreeva

The Voice Season 2 FinaleThe second-season finale of NBC’s The Voice, originally scheduled to air from 8-10 PM on Tuesday May 8, will instead run from 9-11 PM. Fashion Star, which was to follow The Voice finale at 10 PM, will now lead into it at 8.

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RATINGS RAT RACE: ‘Fashion Star’ Climbs In Week 2, Fox’s Comedy Block Slides

By | Wednesday March 21, 2012 @ 9:47am PDT
Nellie Andreeva

Fashion Star Jessica SimpsonWith CBS’ drama lineup returning to originals, Fox’s comedy block crumbled in its third week, with all four series hitting season/series lows. Raising Hope (1.6/5) was down 11% from last week, I Hate My Teenage Daughter (1.2/4) was down 14%, New Girl (2.6/7) was down 7%, and Breaking In (1.3/3) was down 13%. Things do not look good for Teenage Daughter and Breaking In, while the other two series will likely be renewed.

ABC’s Last Man Standing (1.9/6) and CBS’ NCIS (3.3/10) and NCIS: LA (2.8/7) were sluggish in their returns from a three-week-long hiatus. Last Man Standing was down 14% to a series low, while NCIS and NCIS: LA were down 6% and 10%, respectively, to season lows. But CBS’ freshman Unforgettable (2.1/6) showed a fighting spirit. With no original drama competition in the 10 PM hour, the series, which was not among the 18 that received an early renewal by CBS last week, was up 11% from its last new episode three weeks ago. At ABC, Cougar Town (1.6/5) was up 14% from last week when it followed a Last Man Standing repeat vs. an original last night. The River (1.4/4) made a quiet exit, up a tenth from last week in its finale. Body Of Proof was a repeat. NBC’s The Biggest Loser (2.2/6) was up 5% from last week, while at 10 PM, Fashion Star (1.8/5) was up 13% from its 9:30-11 PM premiere … Read More »

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RATINGS RAT RACE: ‘Fashion Star’ Off To Slow Start As Most Series Decline

By | Wednesday March 14, 2012 @ 10:01am PDT
Nellie Andreeva

Fashoin Star RatingsThe daytime savings time continues to hammer 8-10 PM shows. Last night TV usage was down 6.5% from 8-10 PM, with the biggest decline, 11%, from 8-8:30 PM. Airing in that half hour, Fox’s Raising Hope (1.8/6) was down 14% from last week. At 8:30 PM, I Hate My Teenage Daughter (1.3/4) was down 19%. The losses carried over to New Girl (2.7/7), down 10%, and Breaking In (1.5/4), down 12% from its ho-hum second-season premiere last week.

ABC put a Last Man Standing rerun (1.3/4) in the most affected by the clock change 8-8:30 PM time period. At 8:30 PM, the special “Scrubs episode” of Cougar Town (1.4/4), featuring actors from Bill Lawrence’s previous series, was down 7%, while The River (1.3/4) fell 13%. Both posted series lows. At 10 PM, Body Of Proof (1.4/4) was steady, matchig its most recent original.

Also flat was NBC’s The Biggest Loser (2.0/9 from 8-9:30 PM). It was followed by the debut of Fashion Star, which managed a so-so 1.6/4, below the recent outings of dramedy Parenthood, which it replaced. With CBS in repeats, that was still good enough for a No.1 finish at 10 PM. NBC also had a rare No.1 finish for the night in 18-49, tied with Fox and CBS, which aired repeats. Both of CW’s dramas, 90210 and Ringer, fell a tenth of a rating point.

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Ben Silverman “Betting On Bob” To Turn Around NBC: TCA

By | Friday January 6, 2012 @ 1:02pm PST

Ray Richmond is contributing to Deadline’s TCA coverage.

Ex-NBC programming chief Ben Silverman was back in a familiar spot this morning: At TCA in Pasadena, representing NBC. But this isn’t 2009, and there is a different guy atop of NBC Entertainment in Bob Greenblatt. Silverman was here as executive producer of the new NBC reality competition series Fashion Star that features host Elle Macpherson and mentors Jessica Simpson, Nicole Richie and John Varvatos. So it was a different Silverman — more relaxed to be sure — but also in many ways the same guy: He still looked fashion-plate lean and the epitome of shrewd salesman. Silverman admitted that he didn’t see Greenblatt’s session earlier in the morning, quipping, “They were doing my hair.” Also not changed from the time Silverman was in Greenblatt’s chair is the plight of NBC, which continues to be stuck in fourth place, something the Jeff Zucker-Ben Silverman regime contributed to. When a critic pointed out that Greenblatt painted “such a sad picture” of NBC during his presentation, Silverman replied: “I’m thrilled to be making this show on NBC. I can’t imagine a better time period on television than following The Biggest Loser (also produced by Silverman) for the audience we want. … I feel incredibly happy and excited, and I’m betting on Bob. I love his creativity.” And how does it feel for Silverman to be back with so many of his “friends” in the media … Read More »

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