I’ve written about the popularity of 3D Emmy mailers this season. NBC Uni’s Universal Media Studios took the 3D Emmy promo trend one, well, a few steps further with the first ever department store-based campaign featuring mannequin displays. Some customers shopping this week at the three Bloomingdales stories in the Los Angeles area – in Century City, at the Beverly Center and in Sherman Oaks – stumbled upon some unusual mannequin installations. Called “mannequin moments,” each is themed after an UMS-produced primetime series in contention for Emmy nominations with the mannequins dressed like characters from the series in settings and situations reminiscent of the shows. UMS’ costume designers dressed the mannequins with clothes from the Bloomingdales’ collections, and the studio’s visual artists created a scene representative of each show (for example: in the Parks & Rec display, a parks and rec worker in a hard hat is planting a tree while two colleagues sit on a park bench.)
Why Bloomingdales? UMS believes that most TV Academy voters live and/or work in West Los Angeles and the San Fernando Valley and are frequent Bloomingdales shoppers. One think I’m not clear about: how exactly would the stiff dummies inspire potential shoppers/Emmy voters to nominate their prototypes’ vivid performances?
The nine installations – for House, 30 Rock and Parks & Rec in Century City; for Community, Friday Night Lights and Law & Order: SVU at the Beverly Center; and for Parenthood, The Office and Law & Order in Sherman Oaks – will be on display during the Emmy voting period: June 7-June 20. Stopping by the installations today will be cast members of the shows who will face the taller, anorexic versions of themselves.
TV networks and studio had been looking for new ways to reach Emmy voters as once-dominant trade advertising is slipping and migrating online. The Bloomingdales stint seems like a shot in the dark. Who knows how many TV Academy members will visit any of the three stores in the next 10 days (it helps that June 20 is Father’s Day, a good-size gift-buying holiday), and how many of those who venture into those large stores will come across any of the displays. We’ll never know. Unless a voter by mistake puts their Bloomingdale receipt in the nomination envelope instead of their ballot.
EXCLUSIVE: CW has greenlighed Pain Jane, a new makeover/dating reality series from Big Brother executive producers Allison Grodner and Rich Meehan, which is set to air this summer.
British fashion expert Louise Roe will host the series, whose order is expected to … Read More »
This is either a brilliant idea for a new revenue stream… or a really screwy scheme. But I call dibbs on the serial-killer sweatshirts. Ryan Kavanaugh’s Relativity Media just announced it’s developing a “lifestyle brand” out of its newly acquired Rogue Pictures specializing in low-budget genre films…. Read More »
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I give TV and movie fans a lot of credit: when they get mad, they scare the crap out of the moguls. That’s happening at Lionsgate where the studio’s phones and email accounts are jammed with angry fans for the past week. They’re … Read More »
Vanity Fair magazine has created a Blogopticon which charts the tone and content of what it considers ”the most influential or amusing blogs” vying for the attention of the world’s billion-plus Web surfers. The sites are categorized along four attributes: “news” vs “opinion”, “earnest” vs “scurrilous”, … Read More »
The French fashion giant had a long love affair with film, including his biggest fan Catherine Deneuve whom he called his “muse”. YSL dressed her for the films Belle De Jour (1967), La Chamade (1968), La Sirène du Mississipi (1969), Un Flic … Read More »
From what I’ve seen, one of the only industries worse than the movie industry has to be the fashion industry. So now Women’s Wear Daily looks at how Hollywood entertainment moguls are buying fashion companies. “Recent transactions include Harvey … Read More »
Since his girlfriend Georgina Chapman fancies herself a designer, Harvey Weinstein out of the blue just announced plans to buy up the ex-iconic dress label Halston. Surely, you remember all those Studio 54 jersey knit disco dresses from the ’60s and ’70s that resisted stains from spilled scotch or … Read More »
E! Entertainment has started its usual insipid but slick coverage of the Academy Awards. (And just think, I could have been part of it. Gag.) Now the hosts are plugging Victoria’s Secret bras — a custom one, … Read More »
So Beyoncé is on the cover of Sports Illustrated‘s annual wet dream Swimsuit Issue. That should be big news in media circles because, as SI managing editor Terry McDonell just told me, it’s … Read More »
Best Fashion One-Liner Ever: On Bravo’s Project Runway 3 last night, designer/judge Michael Kors (why don’t they describe him by that ridiculous ‘jet set’ moniker anymore?) said about Los Angeles contestant Jeffrey’s plus-size sack: “That looks like Comme des Garçons goes to the Amish country.”
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How did I miss this? The venerable Wall Street Journal, which has just decided to start an official fashion and design bureau, takes a serious look at “media-mogul fashion” from Herbert Allen’s Sun Valley investment confab earlier this month. Sheesh, this is pretty thin stuff. And good thing … Read More »
Ah, the cluelessness of the Los Angeles Times. I’m not the first (LAobserved.com was) to notice this new ad campaign, featuring the graphic to the left, but I am the first to ask: In all your … Read More »