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Very Crowded Memorial Weekend Kick-Off: ‘Hangover III’ Opens For $3.1M Late Shows

By NIKKI FINKE, Editor in Chief | Thursday May 23, 2013 @ 9:50am PDTTags: Box Office, Epic, Fast & Furious 6, The Hangover Part III

THURSDAY AM: The Hollywood studios now think every weekend should start on Wednesday just to wring every last dollar from moviegoers (and ensure I’m even more sleep deprived than usual). The result is that these 4 1/2-day holidays render comps and records meaningless even within a franchise. Warner Bros claims The Hangover Part III co-financed with Legendary Pictures is off “to a great start” with $3.1M from Wednesday late shows and Thursday midnights before opening wide today in 3,555 locations. But that’s still a lot less than the last one. The real question is how much this Memorial Weekend box office can expand over last year’s to accommodate three new movies tracking very well (Universal’s actioner Fast & Furious 6 opening Friday in North America as does Twentieth Century Fox/Blue Sky Studios’ toon Epic: both with 70+% positive reviews on Rotten Tomatoes) plus three still thriving pics already in the marketplace (Iron Man 3, The Great Gatsby, Star Trek In Darkness). What I don’t comprehend is why the weekend of May 31st stayed open for so long until at the last minute Sony Pictures moved Will Smith’s After Earth there. Hollywood expected either Warner Bros (who was Johnny-come-lately to Memorial Weekend and then moved from a Friday to Thursday wide release) or Universal (who tagged Memorial Weekend from the beginning) to blink. “But they just stared each other down as they both were driving off a cliff,” one rival studio exec marvels. Meanwhile, one Hollywood marketer is bound for hell after using the words ‘epic’ and ‘Hangover Part III‘ in the same sentence: It’s the “epic conclusion to the trilogy of mayhem and bad decisions,” is how the studio positioned the pic which returns to its Las Vegas roots. “Fans have to see how the most popular comedy franchise of all time ends. This time there’s no wedding, no bachelor party – just one simple road trip. What could possibly go wrong?” Not much considering the brief running time of only 1 hour and 40 minutes for the Todd Phillips-directed repeat antics of Bradley Cooper, Zach Galifianakis, Ed Helms and nemesis Ken Jeong. This threequel scored even worse reviews (only 26% positive on Rotten Tomatoes) than the sequel (34%) which was considered embarrassingly awful. But it may make no difference: a lot of moviegoers really like this mindless crap especially during the summer months. More later.

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A Tale Of Two Movie Tie-In Games: ‘Star Trek’ Flops, ‘Fast & Furious 6′ Tops

By NIKKI FINKE AND JEN YAMATO | Wednesday May 22, 2013 @ 5:04pm PDTTags: Fast & Furious 6, Paramount, Star Trek Into Darkness, Universal, Video Games

The mobile gaming tie-in to Universal’s Fast & Furious 6 launched on the iTunes App Store last week and is #1 among free apps in 45 countries. Created with SF-based studio Kabam, it’s also the #1 overall game in 69 countries, the top racing game in 112 countries, and the #1 action game in 85 countries. Its iPad app version runs comparable if even wider in saturation as the top free app in 81 countries. By contrast, Paramount‘s Star Trek: The Game — tied to the release of Star Trek Into Darkness — stayed in-house and it’s doing lousy since it came out last month. According to VG Chartz, unit sales in its first three weeks are only 140K to date across PC, Xbox 360, and PS3 consoles. It’s also considered a failure because it’s very buggy despite years of development. Critics and users alike gave it poor reviews. So what happened?
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‘Fast & Furious 6′ Breaks Records In UK-Ireland Before Begins Global Rollout May 24

By NIKKI FINKE, Editor in Chief | Sunday May 19, 2013 @ 10:32am PDTTags: Box Office, Fast & Furious 6

SUNDAY UPDATE: Summer 2013 just keeps sizzling here and abroad. The sixth installment of the Universal Pictures franchise is looking to successfully transition from street racing to heist action to terrorist plot and kicked off this weekend … Read More »

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‘The Crow’ Flies With Luke Evans

By MIKE FLEMING JR | Saturday May 4, 2013 @ 1:57pm PDTTags: Fast & Furious 6, Luke Evans, The Crow, The Hobbit: The Desolation Of Smaug
Mike Fleming

EXCLUSIVE: The Crow will fly with Welsh actor Luke Evans playing the title role in the F. Javier Gutierrez-directed franchise reboot for Relativity Media. Evans was the original choice, but he has been incredibly … Read More »

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Hot Trailer: ‘Fast & Furious 6′

By THE DEADLINE TEAM | Sunday April 28, 2013 @ 6:18pm PDTTags: Fast & Furious 6, Universal

Universal just released a new final trailer for Fast & Furious 6 which began preselling tickets online today. The franchise sixquel opens May 24. Check it out:

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Theater Owners Forecast Summer 2013 Hits And Bombs: CinemaCon

By JEN YAMATO | Tuesday April 16, 2013 @ 9:55pm PDTTags: Big Deals Film, CinemaCon, Fast & Furious 6, Oblivion, Tom Cruise

Theater owners and operators I’ve polled at CinemaCon are most uncertain about Tom Cruise‘s Oblivion opening Friday. They’ve seen the early strong overseas grosses. But stateside exhibitors lament that their audiences don’t widely … Read More »

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CinemaCon: Universal’s Sequel Machine Pays Off With Exhibitors

By PETE HAMMOND | Tuesday April 16, 2013 @ 3:05pm PDTTags: Adam Fogelson, Battleship, Big Deals Film, Denzel Washington, Despicable Me 2, Fast & Furious 6, Kick-Ass 2, Mark Wahlberg, Ron Meyer, Ted, Universal, Vin Diesel
Pete Hammond

It was Universal Pictures’ turn in the spotlight this morning as Chairman Adam Fogelson served up a look at the studio’s sequel-packed summer slate and a summary of the studio’s 2012 hits and even big miss Battleship. He announced sequels in … Read More »

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Hot Trailer: ‘Fast & Furious 6

By THE DEADLINE TEAM | Thursday February 14, 2013 @ 3:56pm PSTTags: Fast & Furious 6, Justin Lin

Here’s Universal‘s new theatrical trailer for Justin Lin‘s latest high-speed hijinks with Vin Diesel, Paul Walker, Dwayne Johnson, Michelle Rodriguez, Tyrese, and Ludacris. Fast & Furious 6 opens May 24:

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Hot Trailer: ‘Fast And Furious 6′

By THE DEADLINE TEAM | Tuesday February 5, 2013 @ 9:21am PSTTags: Fast & Furious 6, Universal Pictures

Universal took out ad time during Sunday’s Super Bowl for a one-minute Fast & Furious 6 spot, and are one-two punching the marketing with this three-minute-plus trailer that dropped today. The pic opens May 24.

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Super Bowl Spot: ‘Fast & Furious 6′

By THE DEADLINE TEAM | Sunday February 3, 2013 @ 4:10pm PSTTags: Dwayne Johnson, Fast & Furious 6, Fast 6, Paul Walker, Vin Diesel

Dwayne “The Rock” Johnson, Vin Diesel, Paul Walker & Co. are back behind the wheel in Universal’s Fast & Furious 6, which opens May 24:


Watch this video on YouTube.

Related: Super Bowl XLVII To Air 6 Studio Film Ads

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