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Hot Hot Trailer: ‘Fifty Shades Of Grey’

Hot Hot Trailer: ‘Fifty Shades Of Grey’Mr. Grey will see you now. But when has there been a major studio film with two less recognizable actors playing the leads? Universal and Focus Features are squarely banking on the numbers here — the E.L. James erotic novel Fifty Shades Of Grey has sold over 100 million steamy copies around the world — and less concerned that, as they deliver those signature bawdy lines in the erotic love story, newcomers Jamie Dornan as Christian Grey (“I don’t do romance”) and Dakota Johnson as Anastasia Steele (“Enlighten me then”) are less recognizable than some of the actors you see regularly in TV commercials. Did Universal make the right choice in discovering stars who’ll bare all over a three or four movie arc, after Sons Of Anarchy star Charlie Hunnam got cold feet? Set to a remix of Beyoncé’s “Crazy In Love”, the promo seems like tasty foreplay that only hints at the serious relationship dynamic (a girl’s seemingly perfect first love, who turns out to be damaged perhaps beyond repair and must dominate his partners). Sam Taylor-Johnson directs the adaptation of the mega-bestselling book. The global rollout starts February 11, 2015.

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Hot Teaser: Beyoncé Foreplays Breathy Promo For ‘Fifty Shades Of Grey’ Trailer

By | Monday July 21, 2014 @ 2:41am PDT

Hot Teaser: Beyoncé Foreplays Breathy Promo For ‘Fifty Shades Of Grey’ TrailerThe trailer for Universal and Focus FeaturesFifty Shades Of Grey is due to drop on Thursday this week, but Beyoncé evidently wanted to get a jump on the action, posting a short teaser on Instagram featuring a lot of heavy breathing. The singer’s involvement in the film has not been confiremd, although when some footage was screened at CinemaCon in March, her “Haunted” was heard in the background. The handsy clip below has a remix of Beyoncé’s “Crazy In Love”, but no recognizable shots of leads Jamie Dornan and Dakota Johnson. Awareness of Fifty Shades is already through the roof (97% Want To See on Rotten Tomatoes), and given the performer’s 13,936,206 Instagram followers, it’s a wonder she didn’t break the internet, again. The Sam Taylor-Johnson directed pic starts its global rollout on February 11. Here’s a little foreplay for your Monday:

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First Frontal Photo Of ‘Fifty Shades Of Grey’s Christian Grey

By | Wednesday June 18, 2014 @ 1:10pm PDT

First Frontal Photo Of ‘Fifty Shades Of Grey’s Christian GreyAfter teasing Fifty Shades Of Grey fans in January with a rear-view look at the lit adaptation’s homme fatale, Universal and Focus Features have unsheathed a frontal look at star Jamie Dornan in character as the S&M-happy Christian Grey. The film’s Twitter account released the official photo today to celebrate the fictional character’s June 18 birthday within author EL James‘ steamy hit novel series. The romance adaptation hits theaters February 14.

Related: ‘Fifty Shades Of Grey’ Poster Unveiled

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CinemaCon: Universal Excites Convention With First Looks At ‘Fifty Shades Of Grey’, ‘Minions’, ‘Fast & Furious 7′ And Angelina Jolie’s Potential Oscar Juggernaut ‘Unbroken’

By | Tuesday March 25, 2014 @ 11:57am PDT
Pete Hammond

Universal wowed exhibitors this morning with a presentation that went way beyond just showing off what they have this summer. Among the films CinemaCon2014_badgegetting their first look anywhere was Scarlett Johansson’s summer action flick Lucy, the long-gestating follow-up to Dumb And Dumber with Jim Carrey and Jeff Daniels back in Dumb And Dumber To, plus hot-button first looks at footage from 2015 releases including with the late Paul Walker in the April 2015 Fast & Furious 7 and Valentine’s Day 2015 opener Fifty Shades Of GreyAccording to the studio’s Donna Langley, this was the first time anyone has viewed any of it outside of the Universal hierarchy. CinemaCon 2014 - The State Of The Industry: Past, Present And Future And Universal Studios PresentationIt was a good teaser but stopped shy of showing any of the really hot stuff. The 2015 spinoff of Despicable Me, Uni’s biggest domestic hit ever (the sequel that is), Minions also got a hearty response from the pumped-up crowd who is anxious for a few hits. It looks like over the course of the next two years this studio is determined to give some to them. But despite all of this news-making footage it was clearly Angelina Jolie who stole this show. As the only star Universal trotted out onstage, she was there this time as the director of their Christmas Day release Unbroken, and introduced seven minutes of footage from what definitely looks like a possible Oscar juggernaut. It has all the makings. Read More »

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Post Christian Grey’s S&M Obsession In ‘Fifty Shades’, Dakota Johnson To Play Mob Moll Opposite Johnny Depp In ‘Black Mass’

By | Friday March 21, 2014 @ 4:30pm PDT
Mike Fleming

Dakota Johnson Black Mass Johnny DeppEXCLUSIVE: Fresh from what should be a star-making turn as Anastasia Steele in Fifty Shades Of Grey, Dakota Johnson is in early talks to play the love interest of Johnny Depp’s Whitey Bulger character in the Scott Cooper-directed Black Mass. Bulger has a couple of women in his life, but Johnson will play Lindsey, his girlfriend and the mother of his 6-year-old son Douglas, who dies tragically. The film is coming together quickly with Warner Bros distributing worldwide with Depp as Bulger, and Joel Edgerton as disgraced FBI agent John Connolly, who grew up with Bulger and was alleged to have tipped him off when the feds were closing in, leading Bulger to go on the lam for a decade until he was finally caught. Guy Pearce will play Bill Bulger, brother of the mobster who was president of the Massachusetts Senate and a major power broker in town.

Related: Johnny Depp Seals Deal To Play Whitey Bulger In ‘Black Mass’

Johnson, who is the daughter of Don Johnson and Melanie Griffith, is expected to return for what will be three and possibly four movies made from the E.L. James book. The first film, which also stars Jamie Dornan as Christian Grey, will be released by Universal and Focus Features … Read More »

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Comcast Tells Investors Film Spending Will Rise In 2014 As It Prepares 2015 Sequels

Execs put the Street on notice that Universal‘s movie profits may take a hit this year, but for what they see as a good cause: JURASSIC WORLDThey expect healthy returns in 2015 from films including Jurassic World (aka Jurassic Park 4), Fast & Furious 7, The Minions (an animated spinoff of the Despicable Me franchise) and Fifty Shades Of Grey. “It’s a little bit of an up-and-down business,” Comcast CEO Brian Roberts said in a conference call with analysts to discuss this morning’s Q4 earnings report. NBCUniversal chief Steve Burke assured them, though, that “we have a very strong year” planned for 2015 and “we’re incurring that investment [in 2014] as we gear up.” CFO Michael Angelakis also said that the productions will “absorb some cash,” but he characterized the increased spending as a kind of normalization, noting that last year Comcast went “lighter on the production spend for the 2014 slate.” The company spent $1.16B on capital expenditures for all of NBCU last year — up $397M from 2012 — with much of it going to Harry Potter and Transformers theme park attractions. It expects the level for NBCU to remain “relatively flat” in 2014, with continuing theme park investments.

Related: Comcast Lifts Stock Buyback And Dividend As Q4 Earnings Miss Analyst Expectations Read More »

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‘Fifty Shades Of Grey’ Poster Unveiled

By | Friday January 24, 2014 @ 6:10pm PST

Here’s our first look at Universal’s Fifty Shades Of Grey. The image shows Jamie Dornan as billionaire industrialist Christian Grey, who seduces young Anastasia Steele (Dakota Johnson). The adaptation of EL James’ mega-hit novel hits theaters February 14, 2015.

Related: Sundance: Producer Michael De Luca On ‘Fifty Shades Of Grey’ Movie – More “Erotic”, Less “Explicit”
Fifty Shades of Grey poster

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Sundance: Producer Michael De Luca On ‘Fifty Shades Of Grey’ Movie – More “Erotic”, Less “Explicit”

Sundance2014_badge__140109214059__140116020608Worry not Fifty Shades Of Grey fans: The movie of the book aims to give you what you want. “We’re very conscious of not making anything gratuitous or exploitive while being faithful to the stories of the book and to 5o9a0132the fans of the book,” said producer Michael De Luca this morning at the Sundance Film Festival. “We’re going to give them what they expect, which is an intense and erotic love story,” he added. “Obviously the film can’t be as explicit as the book,” De Luca noted. “A picture is worth a 1000 words. So to be erotic onscreen means I think an image is going to have way more power than reading the words on a page.”

Related: In Michael De Luca’s 1st Deal, Sony Acquires ‘The Director’ For Greengrass & Rudin

pga67__140108185018-275x154The soon to be president of Production for Columbia Pictures (he officially takes the reins March 1) was in Park City for the second annual PGA Breakfast. In a free-ranging discussion with Producers Guild national executive director Van Van Patten, De Luca mainly discussed his career history. But it was on Fifty Shades that things got steamy.

“Not to sound corny, but it is, at its heart, a young love story. I think those things always work,” he said of the blockbuster trilogy of books. “No matter what you think about the book, those things are in that story and they are very cinematic. I think people love a good love story and the these two characters endeared themselves to 90 million readers so it’s hard to say that it didn’t connect on a deeper level than just its more sensationalist aspects, but it was the love story that did it for me.” Read More »

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Best Box Office Ever? Biggest Hollywood Franchises Explode In 2015 On Historic Collision Course

star-wars-logoIn 2011, Iron Man (I and II) director Jon Favreau called the summer of 2011, “a bloodbath for Hollywood” because of the number big-budget special effects films, remakes and sequels. Pfft! Wait until you get a load of next year. The amount of big-budget sequel fare and remakes set for 2015 from the major studios is mind-boggling and add to that highly anticipated films such as Fifty Shades Of Grey and another Quentin Tarantino film in the same year and you have all the makings for the biggest movie going year in history. The year is even going to start out hitting the ground running with audience-familiar titles, but it’s the summer and holiday season of 2015 that will be packed like no other — which brings up serious questions about what will happen as some of the biggest franchises in history collide? Remember, these films need major market exposure on over 2,500-3,000 screens or more to open big and some of them hope to play for weeks. This is going to be a star-studded war. I guess it was inevitable when studios ride out the franchises as far as they do now … what are we on Mission: Impossible 5 and Fast & Furious 7 now? And we have another Star Wars on our hands.

Related: Top 10 Domestic Box Office Grossers Of 2013 (Slideshow)

Mockingjay Book CoverThe year 2015 will go down in the books as the World Cup of franchise players: Superman vs. Batman vs. The Avengers vs. Mad Max vs. Fast & Furious vs. Jurassic Park vs. Terminator vs. Fantastic Four 3D, Marvel’s Ant-Man vs. Assassins vs. Untitled Bourne Identity, and then James Bond vs. Star Wars vs. The Hunger Games: Mockingjay, Part 2 vs. Mission Impossible for top film of the year.

In kid fare, parents should be ready to be pulled to the theater time and time again (sacrificing much-needed sleep) with Cinderella, Monster Trucks, The Penguins Of Madagascar, Kung Fu Panda 3, The Jungle Book, Alvin And The Chipmunks 4, Peanuts, The Smurfs 3, Tomorrowland, and SpongeBob 2.

Practically every genre in 2015 is looking at proven titles: The year will start with the typical early year horror film fare — again no stopping franchise names — Amityville from Dimension and Frankenstein starring Daniel Radcliffe both in January, and Friday the 13th and Poltergeist. That will be followed by Fifty Shades Of Grey, based on the mega-selling book by EL James, which bows in February before the floodgates open again on sequels and remakes.

Related: Despicable Me 3′ Set For June 2017 Release

The plethora of franchise titles will likely push the 2015 box office to record-breaking heights as this year’s holdovers from the Thanksgiving and Christmas holiday fare — such as The Hunger Games: Mockingjay, Part 1 (which bows on November 21), Fox’s Night At The Museum 3 and Sony’s Annie and Warner Bros’ The Hobbit: There And Back Again (or should it be called The Hobbit: Here It Comes Again) will also add to the huge overall gross numbers of 2015. Read More »

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Year-End: @Deadline’s 20 Biggest Tweets Of 2013

By | Saturday December 28, 2013 @ 9:30am PST

Our biggest tweets 2013The next projects of a hot YouTube star, an Olympic swimmer and YearEnd2013_badgea unidirectional boy band, the latest news for Vampire Academy and Fifty Shades Of Grey movies, and the painful shocks of two much-loved actors’ early deaths were among the year’s 20 most retweeted and shared posts from Deadline on our main Twitter feed, @Deadline. Three subjects earned multiple visits to the Top 20: the band One Direction (if you include the Labor Day box office story on their concert movie) and the Vampire Diaries and Fifty Shades films. Here’s No. 1:

Check out the rest of the timeline here: Our Biggest Tweets 2013. Any surprises for you among the Top 20? Read More »

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‘Fifty Shades Of Grey’ Adds Callum Keith Rennie

By | Monday December 9, 2013 @ 4:30pm PST

Fifty Shades of Grey Callum Keith RennieUniversal and Focus Features have been busy rounding out the cast of Fifty Shades Of Grey, which stars Jamie Dornan as Christian Grey opposite Dakota Johnson as Anastasia Steele. Callum Keith Rennie (Battlestar Galactica) has been cast in the adaptation of EL James’ bestselling erotic novel as Ray Steele, Anastasia’s stepfather.  Rennie recently finished filming Weinstein acquisition The Young And Prodigious TS Spivet with Helena Bonham Carter and indie feature Ride with Helen Hunt. He’s repped by APA, Hodgson Management Group, and Kleinberg Lange Cuddy & Carlo. Read More »

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Deadline’s Best Film Stories Of The Week

Catch up on Deadline’s best film stories of the week:

wonder womanEmerging Star Gal Gadot Set To Play Wonder Woman In ‘Batman Vs. Superman’
By Mike Fleming Jr. – Warner Bros and Zack Snyder have found their Wonder Woman. They’ve cast Israeli-born actress Gal Gadot in the iconic role and she will be part of Batman Vs. Superman, the film that will see Henry Cavill square off with Ben Affleck.

Paul Walker’s Manager Matt Luber Looks Back On 18 Years Growing Up Together
By Mike Fleming Jr.EXCLUSIVE: When they help build a Hollywood star career, agents and managers know it can all end in a moment. That usually comes in the form of a phone call, informing them that client has dropped them for another rep. While that is hard to bear, I have been imagining how much worse it has been for Luber Rocklin Entertainment’s Matt Luber. His 18-year run with Paul Walker ended with a Saturday phone call as Luber and his daughter were leaving a sports bar to attend a college football game in Phoenix. That is when Luber learned that Walker had died instantly at age 40 in a tragic car crash.

affleckBen Affleck On Playing Batman, And How Not To Accept An Academy Award
By Mike Fleming Jr. – For Playboy’s 60th anniversary issue, the magazine needed an iconic subject for the Playboy Interview, and I hit the lottery. I got to talk with actor-writer-director-producer Ben Affleck about his life and the remarkable second act that he wrote for himself as writer-director of Gone Baby Gone and The Town, which culminated in the Best Picture Oscar for Argo. Read More »

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‘Fifty Shades Of Grey’ Taps Dylan Neal As Anastasia Steele’s Stepfather

EXCLUSIVE: Dylan Neal is the latest actor to join the cast of Universal Pictures and Focus Features’ Dylan Neal Fifty Shades Of Grey Movieadaptation of EL James’ bestselling Fifty Shades Of Grey. He’ll play Bob, Anastasia Steele’s (Dakota Johnson) stepfather and husband of Carla Adams (Jennifer Ehle). He begins shooting this week in Vancouver. Neal currently stars in Hallmark Channel’s Cedar Cove opposite Andie MacDowell. He is also shooting the second season of The CW’s Arrow, in the recurring role of the villainous Dr. Anthony Ivo. Jamie Dornan has been set to play Christian Grey opposite Dakota Johnson as Anastasia Steele in the pic directed by Sam Taylor-Johnson, which will hit theaters February 13, 2015. Read More »

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‘Fifty Shades Of Grey’ Ropes Marcia Gay Harden As Christian Grey’s Mother

By | Tuesday December 3, 2013 @ 3:00pm PST

Marcia Harden Fifty Shades of GreyOscar-winner Marcia Gay Harden has joined the cast of Universal and Focus Features’ erotic adaptation of EL James‘s Fifty Shades Of Grey. She’ll play Dr. Grace Trevelyan Grey, the adoptive physician mama of emotionally damaged billionaire Christian Grey and his siblings Mia and Elliot. Dr. Grace Grey is the pediatrician who cares for 4-year-old Christian when his birth mother (or “the crack whore,” as Fifty Shades readers may know her) dies. She’s also the one who inadvertently introduces Christian to his cougar lover Elena from whom he learns his BDSM ways. Harden recently wrapped Woody Allen‘s Magic in the Moonlight and stars on HBO’s The Newsroom and ABC’s Trophy Wife. Jamie Dornan has been set to play Christian opposite Dakota Johnson as Anastasia Steele in the pic directed by Sam Taylor-Johnson, which will now hit theaters February 13, 2015. Read More »

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Singer Rita Ora Joins ‘Fifty Shades Of Grey’ As Billionaire’s Kid Sister Mia

By | Monday December 2, 2013 @ 2:00pm PST

Rita Ora mugThe British singer-songwriter who had a cameo in Fast & Furious 6 has been cast in another movie you might have heard about. Rita Ora will play Mia, the outgoing adopted sister of billionaire Christian Grey, in Universal‘s adaptation of E L James’ mega-selling novel Fifty Shades Of Grey. The Albania-born Ora has topped the British album and singles charts but hasn’t broken through in the U.S. This ought to help. She is repped by CAA and manager Sarah Stennett. Read More »

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Max Martini Joins ‘Fifty Shades Of Grey’

By | Tuesday November 26, 2013 @ 11:20am PST
Mike Fleming

Max Martini has joined the cast of Universal Pictures and Focus Features adaptation of E L James’ best-selling novel Fifty Shades Of Grey. He would play the role of Jason Taylor, Christian Grey’s bodyguard and head of his security team. Martini recently appeared in Pacific Rim for Warner Bros. and Captain Phillips for Sony. He is currently awaiting release on Sabotage starring Arnold Schwarzenegger which will be released in North America by Open Road Films.

Jamie Dornan will star in this hotly anticipated film adaptation in the iconic role of Christian Grey opposite Dakota Johnson as Anastasia Steele. Joining them in the cast are Eloise Mumford as Kate, Anastasia’s best friend and roommate; Luke Grimes as Christian’s brother, Elliot; Victor Rasuk as Anastasia’s close friend, José; and Jennifer Ehle as Anastasia’s mother, Carla. Michael de Luca and Dana Brunetti are producing alongside E L James, with Sam Taylor-Johnson directing.

Kelly Marcel wrote the initial draft of the screenplay with subsequent script work from Patrick Marber and Mark Bomback. Martini is represented by ICM Partners.

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Latest ‘Fifty Shades’ Casting: Eloise Mumford As Kate

By | Friday November 22, 2013 @ 12:43pm PST

Eloise Mumford will play Kate Kavanagh, Anastasia Steele’s best friend and roommate, in Universal and Focus Features’ Fifty Shades Of Grey. The deal, which our sister pub Variety sniffed out first, was finalized last night and should mark the last major casting in EL James’ uber-popular erotic novel adaptation that James, Michael De Luca and Dana Brunetti are producing, and Sam Taylor-Johnson is directing. Kelly Marcel wrote the initial draft of the screenplay with later work from Patrick Marber and Mark Bomback. Mumford stars in Universal’s upcoming Not Safe For Work and on the TV side co-starred on short-lived series like Fox’s Lone Star and ABC’s The River, and is in ABC’s midseason series Reckless. She’s repped by Paradigm. Universal and Focus recently shifted the pic’s release date from August 1, 2014 to February 13, 2015 — situating it nicely for Valentine’s Day and a four-day holiday weekend thanks where Presidents Day falls that year.

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Why ‘Fifty Shades’ Date Move Makes Sense

By | Wednesday November 13, 2013 @ 8:00am PST
Mike Fleming

RELATED: Universal Shifts ‘Fifty Shades Of Grey’ Release By 6 Months, Sets It On Feb 13, 2015

The foreplay period seems to have taken forever to mobilize the Fifty Shades Of Grey film, but Universal Pictures and Focus Features appear to have made a smart move pushing it from August 1, 2014 to February 13, 2015. They will market this kinky sexual relationship film as a date night movie coinciding with Valentine’s Day. And in 2015 that weekend runs into President’s Day, giving the sexy film a four-day weekend to establish staying power. Perhaps more important are the global ramifications for the film. The book series has sold around 70 million copies around the world, and the studio is smartly bypassing the World Cup. That tournament is still more a curiosity than an obsession in the U.S., but studios have learned to not release big films during the tournament, because nobody cares about anything but soccer. While the summer tournament will have climaxed by August 1, the fear was that audiences will still be too preoccupied with soccer balls to re-focus on Ben Wa Balls and the other naughty accessories that British author E. L. James introduces in her steamy trilogy. Better to give some heavy breathing room for the story of Anastasia Steele (Dakota Johnson), who finds the perfect guy in Christian Grey (Jamie Dornan), only to discover that past trauma in his life limits … Read More »

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Universal Shifts ‘Fifty Shades Of Grey’ Release By 6 Months, Sets It On Feb 13, 2015

By | Wednesday November 13, 2013 @ 6:11am PST

Fans of the global bestseller will have to wait longer than planned to see Anastasia Steele (Dakota Johnson) and Christian Grey (Jamie Dornan) come to life on the screen. Universal Pictures and Focus Features’ have pushed the release date for Fifty Shades Of Grey into 2015. It will open on February 13th, just in time for Valentine’s Day that year. It was previously scheduled for August 1, 2014. Universal’s James Brown biopic Get On Up will now move onto the August 1, 2014 date – it was originally scheduled for October 17, 2014. Also shifting is Dracula Untold, the Gary Shore-directed origin story starring Luke Evans. It will go out on October 17th next year, rather than October 3rd.

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