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DVR Owners Don’t Zap TV Ads For Upcoming Movies: Study

TV advertisers become depressed when the conversation turns to DVRs, which give viewers the power to record shows and then speed through the commercials. But movie theaters and studios have less to fear than just about everyone else according to a new online survey of 1,500 moviegoers by Worldwide Motion Picture Group. Read More »

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Sony Pictures Worldwide Marketing Unit Promotes Angela Galgani To SVP Publicity

By | Tuesday November 29, 2011 @ 12:00pm PST

Sony Pictures Worldwide Marketing & Distribution has upped Angela Galgani to SVP Publicity. She will take over day-to-day duties running the New York publicity office, a role previously held by Gigi Semone, who departed in September. The new tasks include overseeing the New York staff and developing East Coast-based PR campaigns for Columbia Pictures and Sony Pictures Animation releases. Her current workload includes The Girl With The Dragon Tattoo, Ghost Rider: Spirit of Vengeance, 21 Jump Street, The Pirates! Band Of Misfits, Men in Black 3, I Hate You Dad, and The Amazing Spider-Man, among others. She previously was VP Publicity and started at Sony Pictures as an intern in 1997.

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Anne Globe Re-Ups As DreamWorks Animation Marketing Boss

By | Friday October 28, 2011 @ 8:35am PDT

GLENDALE, Calif., Oct. 28, 2011 /PRNewswire/ — DreamWorks Animation SKG, Inc. (Nasdaq: DWA) today announced the extension of Anne Globe’s employment agreement. As the Company’s Chief Marketing Officer, Globe will continue to have responsibility for overseeing all global marketing activity, including corporate brand-building as well as theatrical, television, and ancillary marketing efforts for all of DreamWorks Animation’s properties. Globe is currently focused on the launch of Puss In Boots, which hits theaters today. Earlier this year, she oversaw the successful launch of Kung Fu Panda 2, the #1 animated movie and the fourth highest-grossing film of 2011 on a global basis. Since joining DreamWorks in 1996, Globe has created and implemented all consumer products and promotional campaigns for DreamWorks Animation’s feature films and other creative properties. Prior to joining DreamWorks, she served as Vice President of Promotions at MCA/Universal. Globe began her marketing career at The Walt Disney Studios.

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Stephen Bruno New Marketing Boss At Weinstein Co

By | Monday September 26, 2011 @ 1:11pm PDT

Stephen Bruno, who began his career at The Weinstein Co before moving to direct consumer marketing at HBO, has been tapped as president of marketing at The Weinstein Co. He will oversee the strategy for all theatrical titles and report to co-chairman Harvey Weinstein and chief operating officer David Glasser. At HBO, Bruno worked on campaigns for Curb Your Enthusiasm, Eastbound & Down, Game of Thrones and the upcoming Luck. During his first stint with Weinstein, he worked on Inglourious Basterds, A Single Man, Vicky Cristina Barcelona and The Reader. The rest of the TWC marketing team remains in place: EVP Marketing Operations & Sales Francois Martin, EVP Creative Advertising Jeff Elefterion and VP Marketing Bladimiar Norman.

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Doug Finberg Joins MGM As EVP Marketing

By | Tuesday September 6, 2011 @ 9:19am PDT

Doug Finberg, who as EVP International Marketing at Marvel Studios oversaw the rollout of the studio’s Iron Man 2 for Paramount, has been tapped as EVP Marketing at MGM, where he will oversee marketing-related matters. He will also supervise all publicity efforts and report to co-chairmen and CEOs Gary Barber and Roger Birnbaum. While at Marvel, Finberg spearheaded efforts bringing Thor, Captain America and The Avengers to Comic-Con in 2010. Before that, he worked in marketing at Paramount Pictures International and DreamWorks.

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