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Easter Bunny ‘Hop’ Pops #1; ‘Source Code’ Doesn’t Flop; ‘Insidious’ Sops Up Profit

SATURDAY 10:33 PM: I am still on medical leave. So this will be an abbreviated box office with Friday, Saturday, weekend and cume numbers. It’s another -30% dismally down weekend compared to last year’s – around $120M overall. If Universal’s overpaid slackers can’t be bothered to make a big deal about Hop overperforming this weekend thanks to the one filmmaker, Illumination Entertainment’s Chris Meledandri, whose Despicable Me singlehandedly rescued 2010 for that bomb factory, then why should I? Director Duncan Jones’ thriller Source Code for Summit shows once again that Jake Gyllenhaal can’t open a movie to $20M which is what bonafide movie stars are supposed to do. But at least this isn’t a complete disaster like his recent pics. Meanwhile, FilmDistrict’s horrorific Insidious was produced for only $1 million and also earned millions in international pre-sales. By Friday afternoon, the film had already made back its negative cost many times over, so the rest is pure profit. While many are trying to mimic this low-budget/wide release model, the Paranormal Activity team of Oren Peli and Jason Blum keep doing it with smart marketing.

1. Hop (Illumination/Universal) NEW [3,579 Theaters]
Friday $11.5M, Saturday $14.5M, Estimated Weekend $38M

2. Source Code (Summit) NEW [2,961 Theaters]
Friday $5M, Saturday $5.9M, Weekend $14.8M

3. Insidious (FilmDistrict) NEW [2,408 Theaters]
Friday $4.8M, Saturday $5.4M, Weekend $13.2M

4. Diary Of A Wimpy Kid 2 (Fox) Week 2 [3,169 Theaters]
Friday $2.8M, Saturday $4.6M, Weekend $10.2M (-57%), Cume $38.3M

5. Limitless (Relativity) Week 3 [2,838 Theaters]
Friday $3M, Saturday $3.9M, Weekend $9.3M, Cume $55.7M

6. The Lincoln Lawyer (Lionsgate) Week 3 [2,707 Theaters]
Friday $2M, Saturday … Read More »

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FilmDistrict Acquires ‘Insidious’

Mike Fleming

FilmDistrict finalized a distribution deal for Insidious, the horror film by original Saw writer/director James Wan and Leigh Whannell, and produced by Paranormal Activity architects Oren Peli, Jason Blum and Steven Schneider.  The deal was long-rumored. FilmDistrict was started by Bob Berney and Peter Schlessel started with funding from Graham King and Tim Headington to generate product that can play on 1500 to upwards of 2500 screens. Insidious will come in at 2500 screens in its April 1 release. Patrick Wilson, Rose Byrne, Barbara Hershey, Lin Shaye, Angus Sampson and Whannell star in a thriller about a family that moves into a house they discover is haunted. After their son lapses into a coma, they try to escape and save him. After they move, they discover spirits too can pack their bags and move out.  The picture, financed by  Alliance and sold offshore by IM Global, made its debut at the Toronto International Film Festival. “With Insidious, James and Leigh are redefining the haunted house genre,” Schlessel said in a statement. “By taking well-known horror movie conventions and elevating them to the next level, they’ve created a film that is fun, suspenseful and very very scary.” Brian Kavanaugh-Jones is exec producer. Here’s a scene from the movie:

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