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‘Final Destination 5′ Is First For UltraViolet In The UK; Will British Users Have Clearer Picture Than In The U.S.?

On December 26, Warner Bros’ Final Destination 5 will become the first UltraViolet-enabled title to be released in the UK via DVD, Blu-ray and Triple Play. From then on, all of the studio’s future home entertainment releases in the UK — including Happy Feet Two, Sherlock Holmes: A Game of Shadows and The Dark Knight Rises — will fall under the UltraViolet “buy once, play anywhere” scheme. As with its practice in the U.S., Warner will offer the streams via Flixster.

Warner Bros was the first to release UV titles in the U.S. back in October with Horrible Bosses and Green Lantern. Although I was told by a Warner UK spokesman that there is no industry evidence as yet on the impact of the added UltraViolet aspect, the Associated Press today reports that consumers of those earlier films found the system didn’t work as expected. Warner Bros UK spokeswoman Deborah Lincoln, who had not read the AP report but was aware of certain complaints, tells me the confusion was largely related to the fact that those first titles didn’t have download ability to certain devices — which she assured me was not going to be the case in the UK. In part, she said, the confusion may have come from early media reports regarding UltraViolet touting it as an anytime, anywhere technology for all devices including IOS — … Read More »

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Kagan: ‘The Help’ Is The Most Profitable Film From A Month With Few Successes

DreamWorks and Disney’s The Help and Fox’s Rise of the Planet of the Apes are the only two August releases that can be sure of making a profit, although New Line’s Final Destination 5 could make it over the line, according to the latest monthly estimate from SNL Kagan. The financial analysis firm makes its projections based on a ratio that compares a film’s estimated revenue from all sources to the costs that Kagan can calculate — which don’t include distribution fees, overhead, interest, profit participation, and residuals. A movie with expected revenue 1.75 times higher than the known costs is projected to be a winner, while those with a ratio of at least 1.4 are on the bubble. The Help easily succeeds with a 3.09 ratio vs. Apes’ 2.49. Final Destination just barely makes the gray area with 1.43. But other major releases fall short including Focus Features’ The Debt (1.18), Sony’s Colombiana (1.06), and Dimension’s Spy Kids: All the Time in the World (0.97). The biggest disappointments by Kagan’s calculations are Disney’s Fright Night (0.44), Fox’s Glee The 3D Concert Movie (0.44), Lionsgate’s Conan the Barbarian (0.48), Universal’s The Change-Up (0.67), and FilmDistrict’s Don’t Be Afraid of the Dark (0.71). Overall, last month’s 14 releases had an average ratio of 1.24, slightly below the 1.25 for 12 films released in August 2010 and 1.45 for the 14 films in August 2009.

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Weekend Box Office: ‘Apes’ Still Mighty #1, ‘The Help’ Strong #2, ‘Final Destination’ #3, ’30 Minutes Or Less’ Gets ‘Smurf’ed For #5, Very Feeble ‘Glee 3D’ Drops Out Of Top 10

SATURDAY PM/SUNDAY AM, 2ND UPDATE: Far be it from Summer 2011 to wind down with a whimper. Instead, these waning weekends are crowded with North American releases. I’m suffering burnout especially with four major studio releases in one weekend. It’s not just me: Hollywood’s distribution departments were calling this the “crowded-nearing-the-end-of-summer-but-thank-goodness-for-Apes-and-Help-kinda-weekend”. So what can we glean overall from these box office grosses close to $150 million, +5% compared to last year’s?

That Twentieth Century Fox’s Rise Of The Planet Of The Apes stayed #1 for the second straight week because humans empathize with apes no matter if we believe in Darwin or Dr. Spock. That DreamWorks/Disney’s The Help was a close #2 despite a midweek debut because movies based on bestselling books nearly always attract loyal readers and this pic has Oscar buzz. That New Line/Warner Bros’ Final Destination 5 looks like a dying franchise even in 3D because the filmmakers stopped murdering people in interesting or original ways. That Sony’s 30 Minutes Or Less isn’t going to result in action comedies replacing raunchy comedies even if this script started its life as one of Hollywood’s Black List of celebrated unproduced screenplays. (Instead Aziz Ansari needs to keep his day job.) That all non-Gleeks now can relax in the knowledge that Fox will never make another Glee 3D unless a few execs at 20th and 20th TV undergo lobotomies. The concert film opened in only 6th place Friday with $2.7M, then Saturday plunged -39% for just $1.6M which took the pic out of the Top 10 completely. Its $5.5M weekend from 2,040 theaters would be humiliating and downright disastrous if it hadn’t been made for such a low budget – around $9.5M to $9.7M, according to Ryan Murphy who emailed me: “That’s compared to the Bieber film which was around $14 million I believe. So the risk [was] very very low. No matter what it will be a money maker for Fox. I am proud of it.” Murphy, who produced but did not direct, was as befuddled as Fox TV and film execs why the pic didn’t do better, especially because it was given an ‘A+’ CinemaScore from audiences under age 25. “The CinemaScores were excellent. They don’t sync up with the results,” one Fox TV exec emailed me. The film studio expected the film would at least reach double-digits and crack the Top 5 for the weekend. Nope. (More Glee 3D analysis below)

Here’s the Top 10:

1. Rise Of The Planet Of The Apes (Fox) Week 2 [3,691 Theaters]
Friday $8.1M, Saturday $10.8M, Weekend $27M (-49%), Cume $104.4M

Twentieth Century Fox was hoping for a drop of 50% or less on Rise Of The Planet Of The Apes and got it. “You do remember that ‘A-’ CinemaScore don’t you?” boasted one studio exec to me. As if this movie wasn’t a prequel to a played-out franchise saved by CGI primates.

2. The Help (DreamWorks/Disney) NEW (Wed opening) [2,534 Theaters]
Friday $7.6M, Saturday $10.1M, Weekend $25.7M, Cume $35.5M

So here’s a big fat TOLDJA! to DreamWorks and Disney execs who whined to me since Wednesday that my five-day projections of $30+M were too aggressive. ”For starters ‘A+’ CinemaScores don’t come along very often and this one will matter as The Help works to help itself into a meaningful crossover film,” as one rival studio exec told me. Interestingly, this dramedy is playing like a Tyler Perry film in the Southeast with significant strength in the Midwest as well. (Not so much in the Rockies and the West. And anemic in Canada.) Now The Blind Side is a comp. Controversy within the African-American community over the racial subject matter didn’t hurt moviegoing and may have increased it because of the media coverage. The DreamWorks pic based on the bestselling book overperformed for its first 5 days with distributor Disney predicting only $25M. The question was exactly how frontloaded The Help would turn out to be and how many more loyal readers flock to theaters after Day One. Then again the book sold 3 million copies and remained on the NYT best-seller list for 103 weeks. According to comps, these so-called appointment films for women based on popular books usually perform in the $20sM. For instance Eat Pray Love did $23M for Friday-Saturday-Sunday the same August weekend last year and its first 5 days was $29M. Julie and Julia also hit $20M. Read More »

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‘Final Destination 5′ Star Miles Fisher Makes Viral Short To Promote The Movie’s Mayhem

By | Thursday August 4, 2011 @ 8:38am PDT
Mike Fleming

Deadline has written about the humorous short-film exploits of Miles Fisher, who played the superagent in the spoof Pinkberry: The Movie, and starred in other shorts that included an American Psycho musical parody. All this came before Fisher got his first big movie lead in Final Destination 5, and a supporting role in J. Edgar. Just because he’s gone legit doesn’t mean Fisher has left parodies in his past. In fact, after he went to Warner Bros with an idea for a short that could help spread awareness of its upcoming Final Destination, the studio gave him the money to make the film. Fisher put together his American Psycho producer Jake Avnet and director Dave Green and they’ve made New Romance. It’s a short that manages to keep the body count high, and it looks to me like some horrifying homage to Saved By the Bell. Check it out:

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Hot Teaser: ‘Final Destination 5′

By | Wednesday May 11, 2011 @ 1:15am PDT
Mike Fleming

Warner Bros is up with a teaser trailer for Final Destination 5, offering a sample of the gruesome deaths that await a group of people who cheat death and pay the price: incredibly graphic, well-choreographed demises. The original New Line film was clever, the second darkly funny and the rest have felt somewhat repetitive. The fifth installment will be released in 3D on Aug. 12.

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Release Dates: ‘Man On A Ledge,’ ‘Final Destination 5′

Summit Entertainment’s Man on a Ledge, which stars Sam Worthington and Elizabeth Banks and is directed by Asger Leth, has been slated for wide release Jan. 13, 2012. Worthington plays an ex-cop and wanted fugitive who threatens to jump off a New York high-rise, and Banks is the hostage negotiator who tries to talk him down.

Warner Bros has shifted its 3D sequel Final Destination 5 to Aug. 12, 2011, up from its original Aug. 26 date.

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‘Pinkberry’ Actor Miles Fisher Lands Movie

By | Friday August 13, 2010 @ 7:39am PDT
Mike Fleming

The town got its first taste of Miles Fisher when he played an Ari-esque talent agent in the short film spoof Pinkberry: The Movie. Now, Fisher has gotten a real movie job. Fisher is the first actor cast in Final Destination 5, the Steven Quale-directed horror film that is casting up at New Line Cinema. These are the pics where a group of characters narrowly escape death in a gruesome catastrophe, and then most of them get bumped off one by one in grisly fashion. The film is slated for release August 26, 2011 and will be 3D like the last one.

Fisher was drafted by director Dave Green to play the agent in the Pinkberry spoof which was shot for an in-house presentation by WME’s lit department. The punchline is that Fisher — who scored a series of meetings after Deadline posted the short — is repped by ICM. Here again is Fisher, in talent agent mode:

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