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Lifetime’s ‘Petals On The Wind’ Scores 3.4 Million Viewers

Lifetime_Logo_Vector_CMYK_1_Coral_031313_02__140206235544-275x275Lifetime’s Petals On The Wind, starring Heather Graham and Ellen Burstyn, delivered 3.4 million viewers Sunday night. The film, based on the second gothic novel of V.C. Andrews’ iconic series about the Dollanganger family, averaged 1.5 million Adults 18-49 viewers (up 36% versus Lifetime’s year-to-date original movie average), 1.5 million Adults 25-54 viewers (up 15%), 1.3 million Women 25-54 viewers (up 39%) and 1.2 million Women 18-49 viewers (up 38%).

Petals was the sequel of Flowers In The Attic, which Lifetime telecast in January, attracting a much larger crowd of 6.1 million total viewers –  the network’s best original movie performance since the premiere of Steel Magnolias drew 6.5 million viewers in October 2012. Lifetime was already high on its adaptation of V.C. Andrews’ controversial 1979 book, announcing at TCA on January 9 that it had ordered the sequel, Petals On The Wind. Flowers, starring Ellen Burstyn, Kiernan Shipka, Mason Dye and Heather Graham, scored 2.6 million viewers in the key 25-54 demo and 2 million among women 25-54. It also averaged 2.4 million adults 18-49 and 1.9 million women 18-49.
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Lifetime’s Gabby Douglas Biopic Scores 3.8 Million Viewers

By | Monday February 3, 2014 @ 2:59pm PST

Lifetime’s Gabby Douglas biopic scored 3.8 million viewers Saturday –  a strong showing for the cable net but falling short of the network’s lifetimelogo__130912214712__131105184837previous two weeks’ worth of Saturday movies starring an ax murderess and siblings locked in an attic. That said,  The Gabby Douglas Story about the Olympic gold medalist who become the first GabbyDouglasLifetimeAfrican American to be named individual all-around champion in artistic gymnastics at the Olympic Games, was the most tweeted program of the night across all of television, excluding sports, according to Nielsen SocialGuide. Two weeks earlier, Lifetime’s unveiling of Flowers In The Attic, based on the V.C. Andrews novel of same name and about siblings locked in an attic by their mother and even worse grandparents, logged 6.1 million viewers, which was ad-supported cable’s most watched original movie since November 2012. Lifetime already has ordered the sequel, Petals On The Wind. The following week, Lizzie Bordon Took An Ax bagged 4.4 million viewers, becoming the night’s most watched cable telecast and the most watched telecast across all of TV in key female demos.

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UPDATE: Disney Channel Movie ‘Cloud 9′ Draws 5M Total Viewers; Lifetime’s ‘Flowers In The Attic’ Attracts 6.1M

By | Tuesday January 21, 2014 @ 3:15pm PST

UPDATE, 3:15 PM: Disney Channel‘s latest original movie Cloud 9 premiered Friday Cloud9and pulled in 5 million total viewers, ranking as the night’s No. 1 cable telecast in total viewers. It drew 2.6 million in the kids 2-11 demo and 2.1 million kids 6-11, making it second-highest TV telecast season-to-date. It also was the No. 2 cable telecast among tweens (1.8 million/7.3 rating), behind the network’s Good Luck Jessie: NYC Christmas back in November. Cloud 9, which stars Dove Cameron and Luke Benwar, led into the debuts of new comedy series I Didn’t Do It which landed 3.9 million total viewers, and a sample of new game show Win, Lose Or Draw which followed with 2.8 million viewers.

Also on the original movie front, Lifetime said today it is moving the premiere date of The Trip To Bountiful starring Cicely Tyson, Vanessa Williams, Blair Underwood. and Keke Palmer. The adaptation of Horton Foote’s play was to bow February 22 but was shifted to Saturday, March 8 at 8 PM, where the network thought it would do better competitively.

FlowersInTheAtticPREVIOUS, 12:30 PM: Lifetime’s broadcast Saturday of its TV movie Flowers In The Attic was seen by 6.1 million total viewers, the network’s best original movie performance since the premiere of Steel Magnolias drew 6.5 million viewers in October 2012. Read More »

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TCA: Lifetime Orders ‘Flowers In The Attic’ Sequel

By | Thursday January 9, 2014 @ 2:17pm PST

FlowersInTheAtticLifetime has gone ahead and ordered a sequel on its TV movie Flowers In The Attic before Flowers debuts. Based on V.C. Andrews’ book, Flowers In The Attic follows four siblings — two boys and two girls — who, TCADeadline__140109155905after their father’s death, are torn from an idyllic life and subjected to cruel abuse resulting from a long-hidden family secret. Abandoned by their mother (Heather Graham) and forced to endure unimaginable treatment living in their grandparents’ attic, they form their own family unit. But as the oldest boy (Mason Dye) and girl (Kiernan Shipka) come of age, their family’s past entraps them further as they try to escape from the harsh conditions in which they live. Ellen Burstyn portrays the children’s grandmother, Olivia. Flowers debuts January 18.

Related: TV Trailer: Lifetime’s ‘Flowers In The Attic’

“Ellen is caught in frigid New York but we can feel her evil presence from the video,” joked Rob Sharenow, EVP and General Manager of Lifetime, as he introduced the Flowers panel, after announcing the sequel, Petals On The Wind. Read More »

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Hot TV Trailer: Lifetime’s ‘Flowers In The Attic’

By | Thursday November 14, 2013 @ 3:38pm PST

Heather Graham and Ellen Burstyn star in Lifetime‘s original movie, adapted from V.C. Andrews’ controversial bestseller. Flowers In The Attic is the gothic tale of four siblings who are locked away to live in the attic of their grandparents’ mansion after a family tragedy. Forced to endure unimaginable treatment, the children form a family unit of their own. But as the oldest boy and girl come of age both emotionally and physically while caring for their younger brother and sister, their family’s sordid past entraps them further as they try to survive and escape from the harsh conditions in which they live. Cast also includes Kiernan Shipka, Mason Dye and Dylan Bruce. It’s set to premiere at 8 PM January 18. Check out the official trailer:

Related: Lifetime Greenlights ‘Flowers In The Attic’ Movie

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Kiernan Shipka & Mason Dye Join ‘Flowers In The Attic’, Mena Suvari To ‘Chicago Fire’

By | Wednesday August 14, 2013 @ 6:11pm PDT
Nellie Andreeva

Mad Men‘s Kiernan Shipka and Mason Dye have booked young leads in Lifetime‘s original movie Flowers In The Attic. Based on V.C. Andrews’ controversial best-selling book, Flowers weaves the gothic tale of four young siblings, two boys and two girls, who, after the tragic death of their father, are subjected to cruel emotional and physical abuse resulting from a dark, long-hidden family secret. Abandoned by their mother (Heather Graham) and forced to endure unimaginable treatment living in the attic of their grandparents’ mansion, the children form a family unit of their own. But as the oldest boy (Dye) and girl (Shipka) come of age emotionally and physically while caring for their younger brother and sister, their family’s sordid past entraps them further as they try to survive and escape from the harsh conditions in which they live. Ellen Burstyn plays the children’s grandmother, Olivia.

Mena Suvari has been cast in a recurring role on the NBC drama Chicago Fire. She will play Isabella, a close friend of Dawson (Monica Raymond) who is enlisted to help Mouch (Christian Stolte) with his campaign as President of the Chicago Firefighters Union. But although Mouch and Isabella have a strictly professional relationship, things heat up between Isabella and one of Mouch’s fellow firefighters. Suvari … Read More »

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Lifetime Greenlights ‘Flowers In The Attic’ Movie With Heather Graham & Ellen Burstyn

By | Tuesday July 23, 2013 @ 1:00pm PDT
Nellie Andreeva

V.C. Andrews’ controversial bestselling book, Flowers in the Attic, is getting a TV movie adaptation at Lifetime. The cable network has greenlighted the film, which will star Heather Graham and Ellen Burstyn. Flowers In The Attic weaves the gothic tale of four young siblings, two boys and two girls, who, after the tragic death of their father, are torn from an idyllic life and subjected to cruel emotional and physical abuse resulting from a dark, long-hidden family secret. Abandoned by their mother, Corrine (Graham), and forced to endure unimaginable treatment living in the attic of their grandparents’ mansion, the children form a family unit of their own. But as the oldest boy and girl come of age both emotionally and physically while caring for their younger brother and sister, their family’s sordid past entraps them further as they try to survive and escape from the harsh conditions in which they live. Burstyn (Political Animals) will portray the children’s grandmother, Olivia. Read More »

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