Brian Brooks is managing editor of MovieLine.
New specialty movies mostly coasted through the holiday weekend, with newcomers ranging from fairly solid to weak in their Labor Day bows. Indomina Releasing’s IMAX 3D opener Flying Swords Of Dragon Gate soared to the top of the pack with a decent $8,333 average for its opening in 15 locations, while Millennium’s Little Birds launched in one theater, grossing $8,314. “This is a solid opening”, said Indomina’s Rob Williams. “The fans came out to see Flying Swords the way it should be seen – on the giant IMAX 3D screen”. Indomina will expand on September 14th.
Focus Features opened For A Good Time, Call… in 23 theaters, averaging $8,090. Focus plans to let word-of-mouth drive its rollout. Mostly young females turned out for the feature Focus picked up out of Sundance. “According to exit polls, rating and recommend scores with females under 25 were above average – a good sign as we continue to expand through September”, a Focus spokesperson said. Millennium Films landed Little Birds in one NYC theater, grossing just under $6K. The film will open in Los Angeles September 14th. IDFA/Sundance doc The Ambassador debuted Stateside in 4 theaters, averaging a modest $3,818. The feature will expand to about a dozen markets next week. And China Lion’s The Bullet Vanishes bowed at 14 locations, averaging a slower $3,642. The distributor is targeting Mandarin-speaking audiences in the U.S. and Canada.
Among holdovers, Oscilloscope’s Samsara reigned supreme among the second weekenders, averaging a hefty $15,749 in 9 locations for the 4-day frame. IFC Films’ Sleepwalk With Me expanded to 29 locations with an average of $14,103. In solo debut at IFC Center last weekend the film broke a house record, taking in $65K.